Skill 1: do a good job of product title

產(chǎn)品標(biāo)題是買家在大搜、愛采購(gòu)主搜找到商家的直接方法，一個(gè)好的標(biāo)題對(duì)產(chǎn)品曝光起著至關(guān)重要的作用。那什么是好的標(biāo)題呢？標(biāo)題不宜太長(zhǎng)也不宜太短，字?jǐn)?shù)在20字左右，標(biāo)題包含一個(gè)核心關(guān)鍵詞，5個(gè)左右延伸關(guān)鍵詞，這樣才能保證不管買家用哪個(gè)關(guān)鍵詞搜索，都能搜到你的產(chǎn)品。

Product title is a direct way for buyers to find merchants in Baidu search and love purchase main search. A good title plays a vital role in product exposure. What is a good title? The title should not be too long or too short. The number of words is about 20 words. The title contains a core keyword and about 5 extended keywords, so as to ensure that no matter which keyword the buyer uses, you can find your product.

這個(gè)聽起來簡(jiǎn)單，但很多人一上手就弄復(fù)雜。很多企業(yè)在產(chǎn)品標(biāo)題中恨不得將所有關(guān)鍵詞都堆砌上去，這樣以來不僅影響用戶對(duì)產(chǎn)品的直觀判讀，而且影響產(chǎn)品的收錄，不利于曝光和轉(zhuǎn)化。

This sounds simple, but many people get complicated as soon as they start. Many enterprises want to stack all keywords in the product title, which not only affects the user's intuitive interpretation of the product, but also affects the baidu collection of the product, which is not conducive to exposure and transformation.

技巧2：產(chǎn)品圖片不加水印

Tip 2: product images without watermark

可能有過電商運(yùn)營(yíng)經(jīng)驗(yàn)的商家都知道這一點(diǎn)，但對(duì)于很多沒什么經(jīng)驗(yàn)的中小企業(yè)來說，愛采購(gòu)店鋪曝光不足，問題往往就是出在產(chǎn)品圖片上。產(chǎn)品圖片應(yīng)該是清晰度高，圖片比例為1:1，主體突出，頁面干凈無水印。為什么說水印會(huì)影響曝光呢？換位思考一下，假如你是一名買家，當(dāng)你看見各種水印遮擋的產(chǎn)品主圖時(shí)，你還有繼續(xù)了解該產(chǎn)品的想法嗎？產(chǎn)品水印嚴(yán)重影響用戶觀感，添加水印往往適得其反。

Businesses with e-commerce operation experience may know this, but for many inexperienced small and medium-sized enterprises, baidu love procurement stores are underexposed, and the problem often lies in the product pictures. The product picture should be high definition, the picture ratio is 1:1, the main body is prominent, and the page is clean without watermark. Why do watermarks affect exposure? If you are a buyer, do you still have the idea to continue to understand the product when you see the main pictures of the product covered by various watermarks? Product watermarking seriously affects users' perception, and adding watermarking is often counterproductive.

技巧3：詳情頁要圖文并茂

Tip 3: the details page should be illustrated

產(chǎn)品詳情頁是產(chǎn)品轉(zhuǎn)化的關(guān)鍵，客戶點(diǎn)擊標(biāo)題可能是有購(gòu)買意向，那么當(dāng)客戶瀏覽到詳情頁那就說明客戶不僅是有意向，而是已經(jīng)在根據(jù)詳情描述做對(duì)比了。當(dāng)詳情描述將產(chǎn)品性能、優(yōu)勢(shì)闡述的完善細(xì)致，就能在很大程度上激起客戶的購(gòu)買欲，產(chǎn)品轉(zhuǎn)化就成功了一大半。

The product details page is the key to product transformation. The customer may have purchase intention by clicking the title. When the customer browses the details page, it means that the customer is not only interested, but has made comparison according to the details. When the detailed description describes the product performance and advantages in detail, it can arouse customers' desire to buy to a great extent, and more than half of the product transformation is successful.

以上3點(diǎn)從技術(shù)方面來看操作起來簡(jiǎn)直毫無難度，但在實(shí)際運(yùn)營(yíng)中，能夠真 正嚴(yán)格按照這3點(diǎn)來發(fā)布產(chǎn)品信息的商家卻少之又少。

From the technical point of view, the operation of the above three points is almost no difficulty, but in the actual operation, few businesses can really release product information in strict accordance with these three points.