在濟(jì)南這片充滿(mǎn)活力的商業(yè)熱土上，企業(yè)若想借百度愛(ài)采購(gòu)的東風(fēng)拓展業(yè)務(wù)版圖，代運(yùn)營(yíng)團(tuán)隊(duì)的專(zhuān)業(yè)素養(yǎng)至關(guān)重要。從精準(zhǔn)把握平臺(tái)規(guī)則到精心打磨商品信息，從有效提升店鋪曝光到妥善維護(hù)客戶(hù)關(guān)系，每一環(huán)都有值得深入學(xué)習(xí)之處，它們共同構(gòu)成了代運(yùn)營(yíng)成功的關(guān)鍵密碼。

　　In the vibrant commercial land of Jinan, if enterprises want to expand their business territory with the help of Baidu's Love Procurement, the professional competence of the operation team is crucial. From accurately grasping platform rules to carefully polishing product information, from effectively enhancing store exposure to properly maintaining customer relationships, each link has something worth learning in depth, and together they constitute the key password for successful proxy operations.

　　平臺(tái)規(guī)則是代運(yùn)營(yíng)的 “指南針”，必須深入鉆研。百度愛(ài)采購(gòu)對(duì)商品發(fā)布有嚴(yán)格規(guī)范，像標(biāo)題字符限制在 25 個(gè)左右，要按 “品牌 + 核心詞 + 屬性 + 型號(hào)” 的 “三明治結(jié)構(gòu)” 撰寫(xiě)，杜絕堆砌無(wú)效詞，才能契合搜索算法，提升匹配精準(zhǔn)度。商品圖片要求尺寸 750×750，5 張主圖需多角度、無(wú)水印實(shí)拍，若違反規(guī)則，如用重復(fù)圖片或帶聯(lián)系方式的圖片，會(huì)被平臺(tái)降權(quán)，嚴(yán)重影響曝光。此外，平臺(tái)對(duì)店鋪活躍度也有考核，定期上新商品、及時(shí)回復(fù)詢(xún)盤(pán)，能提升店鋪權(quán)重，反之則排名下滑。代運(yùn)營(yíng)團(tuán)隊(duì)只有將這些規(guī)則爛熟于心，才能確保運(yùn)營(yíng)方向正確，避免因違規(guī)操作而前功盡棄。

　　Platform rules are the "compass" for proxy operations and must be thoroughly studied. Baidu AiGou has strict regulations for product publishing, such as limiting the number of characters in the title to around 25, and writing it in a "sandwich structure" of "brand+core words+attributes+model" to prevent the accumulation of invalid words, in order to fit the search algorithm and improve matching accuracy. The product images require a size of 750 × 750, and the 5 main images must be taken from multiple angles without watermarks. If the rules are violated, such as using duplicate images or images with contact information, the platform will downgrade the image and seriously affect exposure. In addition, the platform also assesses the activity of the store. Regularly adding new products and responding to inquiries in a timely manner can increase the weight of the store, otherwise the ranking will decline. Only by mastering these rules can the proxy operation team ensure the correct direction of operation and avoid wasting their previous efforts due to illegal operations.

　　商品信息優(yōu)化是吸引客戶(hù)的 “敲門(mén)磚”。在描述產(chǎn)品時(shí)，不能僅羅列參數(shù)，要像講故事一樣，先拋出客戶(hù)痛點(diǎn)場(chǎng)景，如 “工廠能耗高，成本壓力大？”，再給出解決方案，如 “我們的節(jié)能設(shè)備可降低 30% 能耗”，接著附上參數(shù)對(duì)比、客戶(hù)案例，增強(qiáng)說(shuō)服力。優(yōu)質(zhì)的詳情頁(yè)能顯著提升轉(zhuǎn)化率，比如展示產(chǎn)品測(cè)試視頻，讓買(mǎi)家直觀感受產(chǎn)品性能，像家具廠拍攝耐磨測(cè)試視頻，詢(xún)盤(pán)量能翻倍。同時(shí)，商品屬性填寫(xiě)要完整且具差異性，每個(gè)產(chǎn)品至少 15 組屬性值，這既能滿(mǎn)足買(mǎi)家對(duì)產(chǎn)品細(xì)節(jié)的需求，也有助于搜索結(jié)果的精準(zhǔn)展示。

　　Optimizing product information is the key to attracting customers. When describing a product, it is not enough to just list parameters. Instead, it should be like telling a story, first presenting the customer's pain points and scenarios, such as "high energy consumption and high cost pressure in the factory?", and then providing a solution, such as "our energy-saving equipment can reduce energy consumption by 30%", followed by parameter comparisons and customer cases to enhance persuasiveness. High quality detail pages can significantly improve conversion rates, such as displaying product testing videos to allow buyers to intuitively experience product performance, shooting wear-resistant testing videos for furniture factories, and doubling inquiry volume. At the same time, the product attribute filling should be complete and differentiated, with at least 15 sets of attribute values for each product. This not only meets buyers' needs for product details, but also helps to accurately display search results.

　　流量提升技巧是運(yùn)營(yíng)的 “助推器”。除了遵循標(biāo)題、圖片等基礎(chǔ)優(yōu)化規(guī)則外，巧用關(guān)鍵詞是關(guān)鍵。借助百度關(guān)鍵詞規(guī)劃師等工具，挖掘與濟(jì)南地域特色相關(guān)的長(zhǎng)尾詞，如 “濟(jì)南制造業(yè)專(zhuān)用設(shè)備”“歷下區(qū)辦公用品批發(fā)”，既能降低競(jìng)爭(zhēng)度，又能精準(zhǔn)定位本地需求。每日花 10 分鐘上新 3 - 5 款產(chǎn)品，老品優(yōu)化標(biāo)題覆蓋新熱詞，能保持店鋪新鮮度，吸引平臺(tái)流量?jī)A斜。另外，積極參與平臺(tái)活動(dòng)，如限時(shí)折扣、促銷(xiāo)專(zhuān)場(chǎng)，能在特定時(shí)段大幅提升曝光量，增加潛在客戶(hù)訪問(wèn)機(jī)會(huì)。

　　The skill of increasing traffic is the "booster" of operation. In addition to following basic optimization rules such as titles and images, skillful use of keywords is key. By using tools such as Baidu Keyword Planner, we can mine long tail keywords related to the regional characteristics of Jinan, such as "Jinan Manufacturing Special Equipment" and "Lixia District Office Supplies Wholesale", which can not only reduce competition but also accurately target local demand. Spend 10 minutes every day introducing 3-5 new products, optimize the titles of old products to cover new hot words, which can maintain the freshness of the store and attract platform traffic tilt. In addition, actively participating in platform activities such as limited time discounts and promotional events can significantly increase exposure during specific time periods and increase potential customer access opportunities.

　　客戶(hù)溝通與維護(hù)是運(yùn)營(yíng)的 “黏合劑”。及時(shí)響應(yīng)客戶(hù)詢(xún)盤(pán)是基本要求，平臺(tái)考核 IM 消息 3 分鐘內(nèi)回復(fù)、表單詢(xún)盤(pán) 24 小時(shí)響應(yīng)，代運(yùn)營(yíng)團(tuán)隊(duì)需設(shè)置手機(jī)彈窗提醒，備好話術(shù)模板，快速響應(yīng)客戶(hù)需求，如 “您好，正在為您查詢(xún)庫(kù)存，5 分鐘內(nèi)報(bào)價(jià)”，給客戶(hù)留下良好印象。定期回訪老客戶(hù)，了解產(chǎn)品使用反饋，提供新品信息，還可利用社交平臺(tái)建立客戶(hù)社群，增強(qiáng)互動(dòng)，培養(yǎng)客戶(hù)忠誠(chéng)度，讓客戶(hù)成為品牌的 “代言人”，實(shí)現(xiàn)口碑傳播，帶來(lái)更多潛在訂單。

　　Customer communication and maintenance are the 'glue' of operations. Timely response to customer inquiries is a basic requirement. The platform assesses that IM messages should be replied to within 3 minutes, and form inquiries should be responded to 24 hours. The proxy operation team needs to set up mobile pop-up reminders, prepare technical templates, and quickly respond to customer needs, such as "Hello, we are checking inventory for you and providing a quotation within 5 minutes", leaving a good impression on customers. Regularly follow up with old customers to understand product usage feedback, provide new product information, and establish customer communities through social media platforms to enhance interaction, cultivate customer loyalty, and make customers the "spokespersons" of the brand, achieving word-of-mouth communication and bringing in more potential orders.

　　本文由濟(jì)南百度愛(ài)采購(gòu)代運(yùn)營(yíng)友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊:http://www.aimichina.com真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

　　This article is a friendly contribution from Jinan Love Procurement Company For more information, please click: http://www.aimichina.com Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.