What does love purchase exposure mean? In fact, the exposure amount is the display amount of the goods you love to purchase in Baidu, which represents the number of times the goods you release are displayed in Baidu love to purchase in a day. Love purchasing, as the main product of Baidu, is still in the bonus period. At present, there is a large amount of traffic support. Now it is released and the exposure is very high. At present, more and more enterprises begin to move in love purchasing, so we should seize the opportunity. The following small series will introduce to you how to improve the exposure of our products.

產(chǎn)品標(biāo)題

Product title

一般我們優(yōu)質(zhì)的標(biāo)題，我們需要和產(chǎn)品對(duì)應(yīng)，符合用戶需求，不包含違禁詞和疑問詞等。下圖是一個(gè)起標(biāo)題的一個(gè)示范，大家可以參考。

Generally, our high-quality titles need to correspond to the products, meet the needs of users, and do not contain prohibited words and interrogative words. The following figure is a demonstration of a title, which you can refer to.

產(chǎn)品圖片

Product picture

圖片和標(biāo)題對(duì)應(yīng)，不要有水印和電話號(hào)碼之類，圖片要不同視點(diǎn)展示產(chǎn)品的信息，不能只放一張圖片，更好是5張比較好，一張主圖更好加上一些設(shè)計(jì)樣式和營(yíng)銷語(yǔ)或者吸引用戶的賣點(diǎn)。

The picture corresponds to the title. There should be no watermark and telephone number. The picture should show the product information from different viewpoints. You can't only put one picture, preferably 5. The first main picture should be added with some design styles and marketing words or selling points to attract users.

產(chǎn)品詳情

product details 

愛采購(gòu)和官網(wǎng)不一樣，它是一個(gè)類似淘寶店鋪的頁(yè)面，所以就需要我們的詳情頁(yè)要具有營(yíng)銷性。還要將產(chǎn)品的簡(jiǎn)介功用參數(shù)等描寫詳細(xì)，而且產(chǎn)品的細(xì)節(jié)圖，結(jié)構(gòu)圖等要放在里面，更好加上公司簡(jiǎn)介以及優(yōu)勢(shì)，這樣更有說(shuō)服力。

Love purchasing is different from the official website. It is a page similar to Taobao store, so we need our details page to be marketing. It is also necessary to describe the product profile, function parameters, etc. in detail, and put the product detail drawing and structure drawing in it. It is better to add the company profile and advantages, which is more convincing.

產(chǎn)品參數(shù)

Product parameters

產(chǎn)品的一些參數(shù)我們都要按照愛采購(gòu)的要求填寫，更好不少于十條，用戶更關(guān)心的參數(shù)，一定要填寫，而且保證符合產(chǎn)品，真實(shí)有效，還可以在里面布局一些關(guān)鍵詞，有利于快照收錄。

We should fill in some parameters of the product according to the requirements of aigou, preferably no less than 10. The parameters most concerned by users must be filled in, and ensure that they are consistent with the product, true and effective. We can also lay out some keywords in it, which is conducive to the collection of snapshots.

產(chǎn)品價(jià)格

product price

產(chǎn)品價(jià)格更好是同行價(jià)格的中位數(shù)，不要過高和過低，接近真實(shí)價(jià)格為妙。更好是標(biāo)明階梯價(jià)格，買1臺(tái)和買10臺(tái)價(jià)格，價(jià)格肯定是不一樣的。建議更好不要設(shè)置成面議的價(jià)格。

The product price should be the median price of peers, not too high or too low, close to the real price. It's best to indicate the ladder price. The price of buying 1 set and 10 sets must be different. It is recommended not to set it as a negotiable price.

堅(jiān)持發(fā)布

Insist on Publishing

堅(jiān)持每天發(fā)布更新產(chǎn)品，對(duì)之前發(fā)布的產(chǎn)品信息發(fā)現(xiàn)有低質(zhì)量的，沒曝光的，進(jìn)行優(yōu)化后在發(fā)布。這樣可以有效提高曝光量。

Insist on releasing and updating products every day. If the previously released product information is found to be of low quality and not exposed, it shall be released after optimization. This can effectively improve the exposure.