Why can baidu love purchasing directly hit the pain point of enterprise marketing? It is mainly reflected in the following two aspects:

一、 愛采購能為企業(yè)提供一站式的營銷方案

1、 Baidu love purchasing can provide one-stop marketing solutions for enterprises

自電子商務(wù)發(fā)展以來，不是沒有針對B端用戶的采購批發(fā)平臺，只不過是一直缺乏一個(gè)能夠更準(zhǔn)確匹配買賣雙方需求的平臺。愛采購不設(shè)企業(yè)入駐接口，企業(yè)通過官方服務(wù)商才能入駐。這種模式非常有利于企業(yè)和雙方長期發(fā)展，企業(yè)網(wǎng)絡(luò)營銷是一個(gè)循序漸進(jìn)的過程，任何網(wǎng)絡(luò)營銷都不可能是一錘子買賣。商家入駐愛采購就相當(dāng)于企業(yè)購買了的網(wǎng)絡(luò)營銷產(chǎn)品，方面負(fù)責(zé)做好“愛采購”這個(gè)產(chǎn)品，第三方服務(wù)商負(fù)責(zé)產(chǎn)品售后。對比其他B2B披平臺，商家入駐后的運(yùn)營服務(wù)都是商家自己完成，專屬運(yùn)營協(xié)助都是單獨(dú)收費(fèi)的項(xiàng)目，試問一下能有多少中小企業(yè)，有足夠的精力、經(jīng)驗(yàn)和資金去獨(dú)立完成網(wǎng)絡(luò)營銷呢？

Since the development of e-commerce, there has not been a procurement and wholesale platform for b-end users, but there has been a lack of a platform that can more accurately match the needs of buyers and sellers. Baidu love purchasing does not set up an enterprise entry interface, and enterprises can enter through official service providers. This model is very conducive to the long-term development of both enterprises and Baidu. Enterprise network marketing is a step-by-step process, and any network marketing can not be a one hammer deal. Businesses settled in Baidu love purchasing is equivalent to enterprises buying Baidu's online marketing products. Baidu is responsible for doing a good job in the product of "Baidu love purchasing", and the third-party service provider is responsible for product after-sales. Compared with other B2B platforms, businesses complete their own operation services after they settle in, and exclusive operation assistance is a separately charged project. How many small and medium-sized enterprises can have enough energy, experience and funds to independently complete online marketing?

所以，愛采購這種“愛采購平臺+第三方服務(wù)商協(xié)助運(yùn)營”的模式，很大程度上簡化了企業(yè)網(wǎng)絡(luò)營銷流程，幫助企業(yè)節(jié)約營銷成本。

Therefore, baidu love purchasing, a mode of "Baidu love purchasing platform + third-party service provider to assist in operation", greatly simplifies the enterprise's online marketing process and helps enterprises save marketing costs.

二、 愛采購在流量加持下，能夠?qū)崿F(xiàn)更準(zhǔn)確的用戶匹配

2、 Baidu love purchasing can achieve more accurate user matching under the blessing of Baidu traffic

是互聯(lián)網(wǎng)的流量池，愛采購在流量方面具有得天獨(dú)厚的優(yōu)勢。

Baidu is the traffic pool of China's Internet. Baidu love purchasing has unique advantages in traffic.

愛采購是直接在搜索首頁進(jìn)行展示的，包含PC端、手機(jī)端、瀏覽器、APP等多個(gè)觸發(fā)通道。用戶可以通過產(chǎn)品關(guān)鍵詞搜索、廠家搜索都能在首頁看到愛采購的會(huì)員產(chǎn)品。對入駐商家來說，不僅可以接觸到各地的買家，更能和買家進(jìn)行快捷溝通，讓交易更容易達(dá)成。而且，在這個(gè)過程中，商家接觸到的都是高意向的買家。

Baidu love purchase is displayed directly on the Baidu search home page, including multiple trigger channels such as PC terminal, mobile terminal, baidu browser and Baidu app. Users can see the member products purchased by Baidu love on baidu home page through product keyword search and manufacturer search. For the settled businesses, they can not only contact buyers all over the country, but also communicate quickly with buyers, making the transaction easier to reach. Moreover, in this process, businesses are exposed to high intention buyers.