很多的企業(yè)紛紛入住愛(ài)采購(gòu)平臺(tái)，以便通過(guò)愛(ài)采購(gòu)平臺(tái)獲取更多的商機(jī)和訂單。是不是愛(ài)采購(gòu)就是開(kāi)通店鋪和付費(fèi)廣告推廣就行了呢？是不是也要跟某信通一樣需要做精細(xì)化的運(yùn)營(yíng)呢？那么這里面的運(yùn)營(yíng)規(guī)則你又了解多少呢？下面濟(jì)南愛(ài)采購(gòu)公司就為您講解相關(guān)事項(xiàng)。

Many companies have moved into the Love Procurement platform in order to obtain more business opportunities and orders through the Love Procurement platform. Is it just about opening a store and paying for advertising promotion to love purchasing? Do we also need to do refined operations like a certain telecommunications company? So how much do you know about the operational rules here? Below, Jinan Baidu Ai Procurement Company will explain relevant matters to you.

愛(ài)采購(gòu)營(yíng)銷運(yùn)營(yíng)規(guī)則

Operating Rules of Love Procurement Marketing Center

商品的運(yùn)營(yíng)是基礎(chǔ)的，要想把店鋪的運(yùn)營(yíng)能力提升還需要做好后臺(tái)營(yíng)銷的相關(guān)活動(dòng)。其中重要的就是主推商品、營(yíng)銷活動(dòng)、問(wèn)答以及視頻營(yíng)銷四個(gè)點(diǎn)。

The operation of goods is fundamental, and in order to enhance the operational capabilities of the store, it is necessary to carry out relevant activities in the backend marketing center. The important ones are the main product promotion, marketing activities, professional Q&A, and video marketing.

（1）主推商品：愛(ài)采購(gòu)不是全部都是展示圖片的商品，更多的也需要店鋪運(yùn)營(yíng)做好其他的相關(guān)營(yíng)銷活動(dòng)，說(shuō)下就是主推商品。主推商品顧名思義就是核心主打商品。平臺(tái)會(huì)根據(jù)你選擇的主推商品，更好的向用戶展示，但是這里說(shuō)明一定要選擇商品等級(jí)5星級(jí)的好，如果連商品的等級(jí)平臺(tái)都不認(rèn)可，而你選擇為主推商品，自然不會(huì)有很多的曝光，主推商品也不是一成不變，可以結(jié)合時(shí)間段的數(shù)據(jù)反饋?zhàn)龊谜{(diào)整就行。

(1) Main promoted products: Not all products in Love Procurement are displayed with pictures, but more importantly, store operations need to do a good job in other related marketing activities. First of all, it is the main promoted products. The main product, as the name suggests, is the core flagship product. The platform will better showcase to users based on the main product you choose, but it is important to choose a product with a 5-star rating. If the platform does not even recognize the product's rating and you choose to promote the main product, there will naturally not be much exposure. The main product is not fixed, and adjustments can be made based on data feedback from the time period.

（2）營(yíng)銷活動(dòng):在下圖可以看到，平臺(tái)會(huì)結(jié)合店鋪的實(shí)際情況，顯示自己的店鋪是否符合資質(zhì)，選擇符合資質(zhì)的報(bào)名參加相關(guān)營(yíng)銷活動(dòng)就行。結(jié)合跟自己行業(yè)以及店鋪有幫助的參加就行。一個(gè)月至少要參加一兩次這種營(yíng)銷活動(dòng)就行，就是顯示店鋪積極參加平臺(tái)活動(dòng)，保持店鋪的活躍性，增加平臺(tái)對(duì)店鋪的認(rèn)可。

(2) Marketing activities: As can be seen in the figure below, the platform will display whether its store meets the qualifications based on the actual situation of the store. Select qualified applicants to participate in relevant marketing activities. Just combine participation with those who are helpful to your industry and store. At least one or two times a month is enough to participate in such marketing activities, which shows that the store actively participates in platform activities, maintains the store's activity, and increases the platform's recognition of the store.

（3）問(wèn)答、視頻營(yíng)銷：這兩個(gè)很好解釋，就是在自己的行業(yè)領(lǐng)域內(nèi)，把自己的對(duì)于行業(yè)相關(guān)問(wèn)題的解答用文字和視頻的內(nèi)容形式展現(xiàn)給更多的用戶，傳遞你的價(jià)值給到用戶提供幫助。

(3) Professional Q&A and video marketing: These two good explanations are to present your answers to industry related questions to more users in the form of text and video content within your industry field, conveying your value and providing assistance to users.

愛(ài)采購(gòu)店鋪數(shù)據(jù)運(yùn)營(yíng)

Love procurement store data operation

愛(ài)采購(gòu)店鋪運(yùn)營(yíng)一定是涉及到數(shù)據(jù)運(yùn)營(yíng)的，只有根據(jù)數(shù)據(jù)你才能看到用戶關(guān)心什么？平臺(tái)關(guān)心什么？你該如何調(diào)整自己店鋪?zhàn)屍脚_(tái)認(rèn)可，讓用戶更加傾向自己，提高潛在客戶的轉(zhuǎn)化率。相信這個(gè)不言而明的道理大家都知道，下面分享幾個(gè)數(shù)據(jù)模塊運(yùn)營(yíng)。

The operation of the Love Procurement store must involve data operations, and only based on the data can you see what users care about? What does the platform care about? How can you adjust your store to gain platform recognition, make users more inclined towards you, and improve the conversion rate of potential customers. Believe this unspoken truth, as everyone knows, let's share a few data module operations below.

（1）首頁(yè)數(shù)據(jù)，上圖可以看到的就是點(diǎn)擊進(jìn)入店鋪的主頁(yè)看到的相關(guān)數(shù)據(jù)，可以看到的是曝光量、點(diǎn)擊量，訪客數(shù)、電話量、表單量。甚至可以了解你的店鋪分以及線索訂單。

(1) The homepage data, as shown in the above figure, is the relevant data that can be seen by clicking to enter the store's homepage. It includes exposure, click through, visitor count, phone number, and form count. You can even learn about your store score and lead orders.

說(shuō)下這個(gè)曝光量、點(diǎn)擊量以及訪客、電話等等；點(diǎn)擊可以進(jìn)入更加詳細(xì)的數(shù)據(jù)針對(duì)整體店鋪的數(shù)據(jù)有全面的分析，在我們做商品發(fā)布的時(shí)候一定要關(guān)注這個(gè)數(shù)據(jù)分析，可以看到用戶是通過(guò)哪些關(guān)鍵詞進(jìn)入店鋪，進(jìn)入店鋪的關(guān)鍵詞以及搜索關(guān)鍵詞的排名情況，后期可以結(jié)合相關(guān)數(shù)據(jù)調(diào)整優(yōu)化商品標(biāo)題。

Firstly, let's talk about the exposure, clicks, visitors, phone numbers, and so on; Click to access more detailed data for a comprehensive analysis of the overall store data. When we publish products, we must pay attention to this data analysis. We can see which keywords users enter the store through, the keywords they enter, and the ranking of search key words. In the later stage, we can adjust and optimize product titles based on relevant data.

（2）店鋪數(shù)據(jù)：店鋪需要定期診斷，可以看到店鋪的5邊圖，針對(duì)店鋪的相關(guān)能力可以顯示你與同行業(yè)的店鋪差距，當(dāng)然不可能哪個(gè)店鋪能做到每個(gè)能力都是優(yōu)秀，但是針對(duì)下圖顯示的，商品能力、運(yùn)營(yíng)能力、服務(wù)能力、商家能力、交易能力五個(gè)維度分析。

(2) Store data: Regular diagnosis is required for the store, and a 5-sided chart of the store can be seen. Based on the relevant capabilities of the store, the gap between you and other stores in the same industry can be displayed. Of course, it is impossible for any store to achieve excellence in every capability. However, for the analysis shown in the figure below, there are five dimensions: product capability, operational capability, service capability, merchant capability, and transaction capability.

作為新手前期運(yùn)營(yíng)愛(ài)采購(gòu)的時(shí)候一定要注意這些，避免自己少走彎路。當(dāng)然具體的每個(gè)能力的運(yùn)營(yíng)都需要詳細(xì)的規(guī)劃，希望看到的企業(yè)覺(jué)得有幫助的可以來(lái)關(guān)注我們網(wǎng)站http://www.aimichina.com，有需求也可以隨時(shí)聯(lián)系我們！

As a beginner, when operating Love Procurement in the early stages, it is important to pay attention to these and avoid taking fewer detours. Of course, detailed planning is required for the operation of each capability. Companies who wish to see it can follow our website if they find it helpful http://www.aimichina.com Please feel free to contact us if you have any needs!