很多的企業(yè)紛紛入住愛采購平臺，以便通過愛采購平臺獲取更多的商機和訂單。是不是愛采購就是開通店鋪和付費廣告推廣就行了呢？是不是也要跟某信通一樣需要做精細化的運營呢？那么這里面的運營規(guī)則你又了解多少呢？下面濟南愛采購公司就為您講解相關事項。

Many companies have moved into the Love Procurement platform in order to obtain more business opportunities and orders through the Love Procurement platform. Is it just about opening a store and paying for advertising promotion to love purchasing? Do we also need to do refined operations like a certain telecommunications company? So how much do you know about the operational rules here? Below, Jinan Baidu Ai Procurement Company will explain relevant matters to you.

愛采購營銷運營規(guī)則

Operating Rules of Love Procurement Marketing Center

商品的運營是基礎的，要想把店鋪的運營能力提升還需要做好后臺營銷的相關活動。其中重要的就是主推商品、營銷活動、問答以及視頻營銷四個點。

The operation of goods is fundamental, and in order to enhance the operational capabilities of the store, it is necessary to carry out relevant activities in the backend marketing center. The important ones are the main product promotion, marketing activities, professional Q&A, and video marketing.

（1）主推商品：愛采購不是全部都是展示圖片的商品，更多的也需要店鋪運營做好其他的相關營銷活動，說下就是主推商品。主推商品顧名思義就是核心主打商品。平臺會根據你選擇的主推商品，更好的向用戶展示，但是這里說明一定要選擇商品等級5星級的好，如果連商品的等級平臺都不認可，而你選擇為主推商品，自然不會有很多的曝光，主推商品也不是一成不變，可以結合時間段的數(shù)據反饋做好調整就行。

(1) Main promoted products: Not all products in Love Procurement are displayed with pictures, but more importantly, store operations need to do a good job in other related marketing activities. First of all, it is the main promoted products. The main product, as the name suggests, is the core flagship product. The platform will better showcase to users based on the main product you choose, but it is important to choose a product with a 5-star rating. If the platform does not even recognize the product's rating and you choose to promote the main product, there will naturally not be much exposure. The main product is not fixed, and adjustments can be made based on data feedback from the time period.

（2）營銷活動:在下圖可以看到，平臺會結合店鋪的實際情況，顯示自己的店鋪是否符合資質，選擇符合資質的報名參加相關營銷活動就行。結合跟自己行業(yè)以及店鋪有幫助的參加就行。一個月至少要參加一兩次這種營銷活動就行，就是顯示店鋪積極參加平臺活動，保持店鋪的活躍性，增加平臺對店鋪的認可。

(2) Marketing activities: As can be seen in the figure below, the platform will display whether its store meets the qualifications based on the actual situation of the store. Select qualified applicants to participate in relevant marketing activities. Just combine participation with those who are helpful to your industry and store. At least one or two times a month is enough to participate in such marketing activities, which shows that the store actively participates in platform activities, maintains the store's activity, and increases the platform's recognition of the store.

（3）問答、視頻營銷：這兩個很好解釋，就是在自己的行業(yè)領域內，把自己的對于行業(yè)相關問題的解答用文字和視頻的內容形式展現(xiàn)給更多的用戶，傳遞你的價值給到用戶提供幫助。

(3) Professional Q&A and video marketing: These two good explanations are to present your answers to industry related questions to more users in the form of text and video content within your industry field, conveying your value and providing assistance to users.

愛采購店鋪數(shù)據運營

Love procurement store data operation

愛采購店鋪運營一定是涉及到數(shù)據運營的，只有根據數(shù)據你才能看到用戶關心什么？平臺關心什么？你該如何調整自己店鋪讓平臺認可，讓用戶更加傾向自己，提高潛在客戶的轉化率。相信這個不言而明的道理大家都知道，下面分享幾個數(shù)據模塊運營。

The operation of the Love Procurement store must involve data operations, and only based on the data can you see what users care about? What does the platform care about? How can you adjust your store to gain platform recognition, make users more inclined towards you, and improve the conversion rate of potential customers. Believe this unspoken truth, as everyone knows, let's share a few data module operations below.

（1）首頁數(shù)據，上圖可以看到的就是點擊進入店鋪的主頁看到的相關數(shù)據，可以看到的是曝光量、點擊量，訪客數(shù)、電話量、表單量。甚至可以了解你的店鋪分以及線索訂單。

(1) The homepage data, as shown in the above figure, is the relevant data that can be seen by clicking to enter the store's homepage. It includes exposure, click through, visitor count, phone number, and form count. You can even learn about your store score and lead orders.

說下這個曝光量、點擊量以及訪客、電話等等；點擊可以進入更加詳細的數(shù)據針對整體店鋪的數(shù)據有全面的分析，在我們做商品發(fā)布的時候一定要關注這個數(shù)據分析，可以看到用戶是通過哪些關鍵詞進入店鋪，進入店鋪的關鍵詞以及搜索關鍵詞的排名情況，后期可以結合相關數(shù)據調整優(yōu)化商品標題。

Firstly, let's talk about the exposure, clicks, visitors, phone numbers, and so on; Click to access more detailed data for a comprehensive analysis of the overall store data. When we publish products, we must pay attention to this data analysis. We can see which keywords users enter the store through, the keywords they enter, and the ranking of search key words. In the later stage, we can adjust and optimize product titles based on relevant data.

（2）店鋪數(shù)據：店鋪需要定期診斷，可以看到店鋪的5邊圖，針對店鋪的相關能力可以顯示你與同行業(yè)的店鋪差距，當然不可能哪個店鋪能做到每個能力都是優(yōu)秀，但是針對下圖顯示的，商品能力、運營能力、服務能力、商家能力、交易能力五個維度分析。

(2) Store data: Regular diagnosis is required for the store, and a 5-sided chart of the store can be seen. Based on the relevant capabilities of the store, the gap between you and other stores in the same industry can be displayed. Of course, it is impossible for any store to achieve excellence in every capability. However, for the analysis shown in the figure below, there are five dimensions: product capability, operational capability, service capability, merchant capability, and transaction capability.

作為新手前期運營愛采購的時候一定要注意這些，避免自己少走彎路。當然具體的每個能力的運營都需要詳細的規(guī)劃，希望看到的企業(yè)覺得有幫助的可以來關注我們網站http://www.aimichina.com，有需求也可以隨時聯(lián)系我們！

As a beginner, when operating Love Procurement in the early stages, it is important to pay attention to these and avoid taking fewer detours. Of course, detailed planning is required for the operation of each capability. Companies who wish to see it can follow our website if they find it helpful http://www.aimichina.com Please feel free to contact us if you have any needs!