大家都知道愛采購平臺可同時發(fā)布6666條產(chǎn)品，且每一條產(chǎn)品不能重復(fù)，若重復(fù)只能刪除，這對于產(chǎn)品品類眾多的大廠，不是問題，只要按產(chǎn)品SKU發(fā)布即可，但對于產(chǎn)品品類較少的小廠就不友好了，本來產(chǎn)品就少，怎么把有限的產(chǎn)品做到無限拆分，如何破解“產(chǎn)品重復(fù)”將6666條數(shù)據(jù)發(fā)滿達(dá)到真正的霸屏效果，成為擺在每一位產(chǎn)品較少的運營小伙伴們面前的難題！

Everyone knows that Baidu Love Procurement Platform can release 6666 products at the same time, and each product cannot be duplicated. If there are duplicates, they can only be deleted. This is not a problem for large factories with numerous product categories, as long as they publish according to product SKUs. However, for small factories with fewer product categories, it is not friendly. There are already few products, so how can we achieve unlimited splitting of limited products, How to crack the problem of "product duplication" and fill 6666 data to achieve true screen dominance has become a challenge for every operating partner with fewer products!

面對這一難題，小編的解決策略是挖掘可變項，利用可變項的不同組合方式，實現(xiàn)產(chǎn)品裂變，避免“內(nèi)容重復(fù)”陷阱。要做到這一點，先要明白：什么是可變項？

Faced with this challenge, the solution strategy of the editor is to explore variables, utilize different combinations of variables, achieve product fission, and avoid the "content duplication" trap. To achieve this, one must first understand: what is variability?

顧名思義，可變項，就像編程語言中的變量一樣，一個可變項名稱對應(yīng)多組可變化的值。在愛采購的運營過程中，小編發(fā)現(xiàn)：關(guān)鍵詞，屬性，封面圖，產(chǎn)品詳情是重要的四大可變項，只要利用好這四大可變項的組合模式，就能有效避免產(chǎn)品重復(fù)的問題。

As the name suggests, a variable is like a variable in a programming language, where a variable name corresponds to multiple sets of variable values. In the operation process of Love Procurement, the editor found that keywords, attributes, cover images, and product details are the four important variables. As long as the combination mode of these four variables is well utilized, the problem of product duplication can be effectively avoided.

產(chǎn)品關(guān)鍵詞的可變性

Variability of product keywords

產(chǎn)品關(guān)鍵詞的可變性，多樣性是做好愛采購運營的根基，只有產(chǎn)品關(guān)鍵詞足夠多，才能有效的覆蓋用戶需求，充分的去利用那6666條內(nèi)容池。對于正在猶豫是否要進(jìn)行愛采購平臺推廣的商家來說，你要考慮的問題就是：你的產(chǎn)品是否同時具有多種不同的稱謂，如果具備了，那么入住愛采購就是一條不錯的選擇。

The variability and diversity of product keywords are the foundation for good procurement operations. Only with enough product keywords can we effectively cover user needs and fully utilize the 6666 content pools. For merchants hesitant to promote their products on the Love Procurement platform, the first question to consider is whether your products have multiple different titles at the same time. If so, staying in Love Procurement is a good choice.

愛采購要求一個產(chǎn)品的屬性，必須具有豐富性，并且不能重復(fù)。這就意味著，一款產(chǎn)品至少要擁有10-15個不同屬性來滿足屬性豐富度，與此同時，還必須保證每款產(chǎn)品的屬性值不能完全一樣，以免造成屬性重復(fù)。在這種嚴(yán)苛的要求下，尋找可變屬性，就顯得尤為重要。

Baidu Love Procurement requires a product's attributes to be rich and cannot be duplicated. This means that a product must have at least 10-15 different attributes to meet attribute richness, while also ensuring that the attribute values of each product cannot be exactly the same to avoid duplicate attributes. Under such strict requirements, it is particularly important to search for variable attributes.

什么是可變屬性？

What is a variable attribute?

可變屬性指的是：一個屬性名對應(yīng)多個屬性值的屬性。常見的可變屬性就是：產(chǎn)品顏色，包裝凈重量等。

Variable attributes refer to attributes where one attribute name corresponds to multiple attribute values. Common variable attributes include product color, net weight of packaging, etc.

舉例來說：

For example:

產(chǎn)品顏色包含：白色，黑色，紅色，綠色等。

The product colors include: white, black, red, green, etc.

多種包裝的凈重量如：15KG一包，20KG一包等。

The net weight of various packages, such as 15KG per package, 20KG per package, etc.

需要注意的是：對于初次運營愛采購的人員來說，容易將這些具有多個值的屬性統(tǒng)一放在一個產(chǎn)品的屬性里，比如：

It should be noted that for first-time procurement personnel, it is easy to unify these attributes with multiple values into one product attribute, such as:

產(chǎn)品顏色：紅色、藍(lán)色、白色

Product colors: red, blue, white

這對于愛采購來說，雖然官方?jīng)]有反對這樣寫，但這意味著，你的產(chǎn)品總數(shù)量又變少了，因為產(chǎn)品的SKU從三個變成了一個，你那些辛苦挖掘出來的關(guān)鍵詞，很可能由于屬性組合的缺失，造成重復(fù)，進(jìn)而導(dǎo)致關(guān)鍵詞得不到全面的覆蓋。故此，小編這里還是強(qiáng)烈建議拆開來寫，小編們的產(chǎn)品圖也可以根據(jù)小編們的產(chǎn)品顏色的不同來分別拍攝。

For Love Procurement, although there is no official objection to writing this, it means that the total quantity of your product has decreased again, as the SKUs of the product have changed from three to one. The keywords you have worked hard to mine are likely to be duplicated due to missing attribute combinations, resulting in incomplete keyword coverage. Therefore, I strongly recommend that you take them apart and write them down. Our product images can also be taken separately based on the different colors of our products.

此外要想優(yōu)化好詳情頁，保證詳情頁的性，就得知道詳情頁中的那些可變項。

In addition, to optimize the details page and ensure its uniqueness, it is necessary to know which variables are in the details page.

產(chǎn)品展示用的五張圖要有差異化，也就是說，為了優(yōu)化詳情頁，要準(zhǔn)備N張產(chǎn)品圖，以便在產(chǎn)品發(fā)布時，使用不同的產(chǎn)品圖組合，因為一套產(chǎn)品圖一旦用過一次，第二次重復(fù)再用時，就會造成“重復(fù)”。

The five images used for product display should be differentiated, that is to say, in order to optimize the detail page, N product images should be prepared so that different product image combinations can be used during product release, because once a set of product images is used once, it will cause "duplication" when reused the second time.

應(yīng)用場景圖要分開上傳，舉例來說，當(dāng)一個產(chǎn)品可以同時應(yīng)用于多個領(lǐng)域時，不要把N個場景合并設(shè)計成一張圖，要把圖拆開，分別設(shè)計，分別上傳，這樣就能保證詳情頁的性。還有什么事項就來我們網(wǎng)站http://www.aimichina.com咨詢看看吧！

The application Scene graph should be uploaded separately. For example, when a product can be applied to multiple fields at the same time, do not combine the N scenarios into a single map. Instead, take the map apart, design it separately, and upload it separately, so as to ensure the uniqueness of the details page. If there are any other matters, please come to our website http://www.aimichina.com Consult and take a look!