Baidu Aigou, as an excellent B2B platform in China, has attracted numerous merchants to settle in due to its natural traffic advantage since its launch in 2018. It is a cost-effective online promotion choice for small and medium-sized enterprises.

但隨著入駐企業(yè)增多，逐漸產(chǎn)生了馬太效應(yīng)：優(yōu)質(zhì)的店鋪運(yùn)營(yíng)會(huì)分走更多的流量，對(duì)于新手店鋪或運(yùn)營(yíng)小白而言非常不利。

But as more companies settle in, there is gradually a Matthew effect: high-quality store operations will divert more traffic, which is very unfavorable for novice stores or operators.

針對(duì)這個(gè)現(xiàn)象，材料網(wǎng)認(rèn)為，愛(ài)采購(gòu)店鋪推廣效果是有規(guī)律可循的，只要按照標(biāo)準(zhǔn)去優(yōu)化產(chǎn)品，提升效果并不是很難。今天就讓我們結(jié)合案例一起來(lái)看看優(yōu)質(zhì)的店鋪商品是如何形成的。

In response to this phenomenon, China Materials Network believes that the promotion effect of Love Procurement stores is regular and can be followed. As long as products are optimized according to standards, it is not difficult to improve the effect. Today, let's take a look at how high-quality store products are formed through case studies.

案例背景

Case Background

一家塑料包裝公司，與國(guó)內(nèi)多家知名集團(tuán)有著多年的合作服務(wù)經(jīng)驗(yàn)，做了兩年多網(wǎng)絡(luò)推廣，曾嘗試過(guò)競(jìng)價(jià)、搜索引擎、短視頻等方式，入駐愛(ài)采購(gòu)是其選擇之一，訴求是希望通過(guò)愛(ài)采購(gòu)獲取更多訂單。

A plastic packaging company with many years of cooperation and service experience with well-known domestic groups, has done more than two years of online promotion, and has tried bidding, search engines, short videos and other methods. One of its choices is to settle in Aigou, hoping to obtain more orders through Baidu Aigou.

優(yōu)化流程

Optimize processes

在進(jìn)行優(yōu)化流程之前，我們需要先了解決定店鋪流量的5個(gè)關(guān)鍵性要點(diǎn)，那就是

Before optimizing the process, we need to first understand the five key points that determine store traffic, which are

標(biāo)題、價(jià)格、參數(shù)、圖片和詳情頁(yè)

Title, price, parameters, images, and details page

1.產(chǎn)品標(biāo)題

1. Product Title

產(chǎn)品標(biāo)題是影響商品排名位置的重要因素，是自然搜索流量的一個(gè)重要依據(jù)。標(biāo)題需要圍繞產(chǎn)品、屬性詞、型號(hào)詞、應(yīng)用范圍等產(chǎn)品主體撰寫(xiě)，突出產(chǎn)品優(yōu)勢(shì)。產(chǎn)品標(biāo)題不要堆砌，不要出現(xiàn)多余的符號(hào)，一定要包含產(chǎn)品名稱，字?jǐn)?shù)建議在30個(gè)字以內(nèi)，不要出現(xiàn)“多少錢(qián)”“好不好”等疑問(wèn)句或者反問(wèn)句。

The product title is an important factor affecting the ranking position of products and an important basis for natural search traffic. The title needs to be written around the product brand, attribute words, model words, and application scope, highlighting the product advantages. The product title should not be stacked, and unnecessary symbols should not appear. It is recommended to include the product name within 30 words, and there should be no questions or rhetorical questions such as "how much is it.

2.產(chǎn)品價(jià)格

2. Product Price

真實(shí)合理的商品價(jià)格，更容易觸動(dòng)客戶，采取詢盤(pán)行動(dòng)。建議各位新手小白在設(shè)置產(chǎn)品價(jià)格時(shí)，一定不要用不符合商品普遍價(jià)格的虛假低價(jià)，不建議使用面議，也不要隨便寫(xiě)區(qū)間價(jià)格。

Real and reasonable product prices make it easier to touch customers and take inquiries. It is recommended that novice players do not use false low prices that do not meet the general price of the product when setting product prices. It is not recommended to use face-to-face discussions or write interval prices casually.

3.產(chǎn)品圖片

3. Product images

“好的圖片會(huì)說(shuō)話”！優(yōu)質(zhì)的產(chǎn)品圖片可以提升買(mǎi)家的點(diǎn)擊，激發(fā)客戶購(gòu)買(mǎi)欲，促進(jìn)成交。優(yōu)化商品圖片需要做到以下4點(diǎn)：尺寸以750*750以上的正方形為佳，其他比例會(huì)壓縮圖片；不要使用png格式，5張以上效果更好；圖片需要清晰，水印不要遮擋產(chǎn)品；設(shè)計(jì)產(chǎn)品主圖和輪播圖，這樣才能眾多產(chǎn)品中脫穎而出，吸引用戶點(diǎn)擊。

Good pictures speak! High quality product images can enhance buyer clicks, stimulate customer purchasing desire, and promote transactions. Optimizing product images requires the following four points: a square with a size of 750 * 750 or more is preferred, while other proportions will compress the image; Do not use png format, the effect is better with more than 5 photos; The image needs to be clear, and the watermark should not obscure the product; Design product main images and rotation images to stand out among numerous products and attract user clicks.

4.產(chǎn)品參數(shù)

4. Product parameters

產(chǎn)品參數(shù)的精準(zhǔn)度是影響站內(nèi)搜索優(yōu)先推薦的因素之一，同時(shí)也是影響搜索引擎收錄排名好壞的關(guān)鍵因素。產(chǎn)品參數(shù)建議越詳細(xì)、準(zhǔn)確，用戶就會(huì)越覺(jué)得靠譜。商品參數(shù)一般包括：

The accuracy of product parameters is one of the factors that affect the priority recommendation of website search, and it is also a key factor affecting the ranking of search engine indexing. The more detailed and accurate the product parameter recommendations are, the more reliable users will feel. Product parameters generally include:

產(chǎn)地、用途、材質(zhì)、型號(hào)、質(zhì)量、重量等

Origin, purpose, material, model, quality, weight, etc

參數(shù)內(nèi)容不要重復(fù)，無(wú)論是自身參數(shù)中有重復(fù)參數(shù)還是多個(gè)商品參數(shù)雷同都是不行的，保證10-15個(gè)參數(shù)比較好。

Do not duplicate parameter content, whether there are duplicate parameters in one's own parameters or multiple product parameters that are identical, it is not acceptable to ensure that 10-15 parameters are better.

5.產(chǎn)品詳情頁(yè)

5. Product Details Page

產(chǎn)品詳情頁(yè)需要緊抓用戶痛點(diǎn)，從而推動(dòng)用戶的購(gòu)買(mǎi)決定。詳情頁(yè)設(shè)計(jì)要遵循三大步驟。

The product details page needs to focus on user pain points in order to drive user purchase decisions. The design of the detail page should follow three major steps.