大家都知道，因?yàn)閻?ài)采購(gòu)背靠百度，所以每天都有大量流量，這也吸引著越來(lái)越多的企業(yè)入駐。不少商戶開(kāi)辦了愛(ài)采購(gòu)業(yè)務(wù)，流量卻經(jīng)常慎微，那么到底怎么有效運(yùn)營(yíng)自己的店鋪呢？大家一起看一看。

Everyone knows that because Love Procurement relies on Baidu, there is a large amount of traffic every day, which also attracts more and more enterprises to settle in. Many merchants have launched their Love Procurement business, but their traffic is often cautious. So how can they effectively operate their own stores? Let's take a look together.

主要是以下四個(gè)維度：店鋪裝修、產(chǎn)品發(fā)布、后臺(tái)數(shù)據(jù)分析、效果監(jiān)控、店鋪優(yōu)化整改。

The main dimensions are as follows: store decoration, product release, backend data analysis, effect monitoring, and store optimization and rectification.

一、店鋪裝修

1、 Store decoration

1.產(chǎn)品需要高清圖片，盡量是相機(jī)參數(shù)拍攝的圖片，并且對(duì)這些圖片進(jìn)行簡(jiǎn)單美化，制作詳情內(nèi)頁(yè)。

1. The product requires high-definition images, preferably taken with camera parameters, and these images should be simply beautified and detailed on the inner page.

這里不能在商店或網(wǎng)站上弄幾張照片處理，在這里提醒：不建議客戶這樣做。首先，如果別人使用過(guò)，你再用，百度不會(huì)給你好排名；而且，自己拍攝的產(chǎn)品圖片高清真實(shí)，百度規(guī)定，對(duì)新的高質(zhì)量圖，將優(yōu)先抓取、處理和排名。

We cannot process a few photos in the store or website here. Here is a reminder: it is not recommended for customers to do so. Firstly, if someone else has used it and you use it again, Baidu will not give you a ranking; Moreover, the product images taken by oneself are high-definition and realistic. According to Baidu regulations, new high-quality images will be prioritized for capture, processing, and ranking.

另外還要詳盡描繪每款產(chǎn)品的具體詳細(xì)介紹，盡量企業(yè)獲得的資質(zhì)照片放在店鋪內(nèi)，獲得消費(fèi)者對(duì)企業(yè)的信任。

In addition, it is necessary to provide a detailed description of each product, and try to place photos of the qualifications obtained by the enterprise in the store to gain consumer trust in the enterprise.

二、產(chǎn)品發(fā)布

2、 Product Release

1、產(chǎn)品類目：選擇的類目盡量與百度的類目匹配。如果不確定具體的類目，可以在愛(ài)采購(gòu)中搜索對(duì)應(yīng)的關(guān)鍵詞；

1. Product category: Try to match the selected category with Baidu's category as much as possible. If you are unsure of the specific category, you can search for the corresponding keywords in Love Procurement;

2、產(chǎn)品標(biāo)題：推薦標(biāo)準(zhǔn)為：關(guān)鍵詞、品牌、關(guān)鍵詞描述、產(chǎn)品型號(hào)屬性描述，標(biāo)題簡(jiǎn)要清晰地圍繞主題內(nèi)容撰寫(xiě)，與產(chǎn)品內(nèi)容相關(guān)，與標(biāo)題內(nèi)容相關(guān)的關(guān)鍵詞疊加次數(shù)要小于等于3次；

2. Product title: The recommended criteria are: keywords, brand, keyword description, and product model attribute description. The title should be briefly and clearly written around the theme content, related to the product content. The number of times keywords related to the title content should be stacked should be less than or equal to 3 times;

3、產(chǎn)品關(guān)鍵詞：關(guān)鍵詞則盡量有搜索熱度，盡量使用市場(chǎng)和行業(yè)常用詞，或者填寫(xiě)產(chǎn)品常用的常用名稱/別名。

3. Product keywords: For keywords, try to have search popularity and use commonly used market and industry keywords, or fill in commonly used product names/aliases.

4、產(chǎn)品主圖：上傳五張圖片，每張圖片大小不超過(guò)4MB，至少三張不同的產(chǎn)品圖片。長(zhǎng)寬比為1:1，圖片<= 450*450，推薦750*750。產(chǎn)品圖片要清晰，水印大小不超過(guò)圖片的五分之一，產(chǎn)品主體不被遮擋；

4. Product main image: Upload five images, each not exceeding 4MB in size, with at least three different product images. The aspect ratio is 1:1, the image is<=450 * 450, and 750 * 750 is recommended. The product image should be clear, the watermark size should not exceed one-fifth of the image, and the product body should not be obstructed;

5、產(chǎn)品價(jià)值：填寫(xiě)具體字段并合理；填寫(xiě)價(jià)格時(shí)盡量不要寫(xiě)“面議”，面議會(huì)視為嚴(yán)重劣質(zhì)商品；

5. Product value: Fill in specific fields and make them reasonable; Try not to write "face-to-face discussion" when filling in prices, as face-to-face discussions will be considered as seriously inferior products;

6、產(chǎn)品參數(shù)：至少填寫(xiě)5個(gè)參數(shù)，建議15個(gè)以上。產(chǎn)品信息越完整，資源的展現(xiàn)和排序就越好。產(chǎn)品參數(shù)與產(chǎn)品內(nèi)容一致，勿重復(fù)疊加；

6. Product parameters: Fill in at least 5 parameters, and it is recommended to have 15 or more. The more complete the product information, the better the presentation and ranking of resources. The product parameters should be consistent with the product content, and should not be duplicated or stacked;

7、產(chǎn)品描述：圖文結(jié)合，文字300字左右，關(guān)鍵詞出現(xiàn)2-3次；

7. Product description: Combining graphics and text, with approximately 300 words of text, keywords appearing 2-3 times;

8、產(chǎn)品數(shù)量：如果產(chǎn)品質(zhì)量和同行相差不大，想要有好的排名，要在產(chǎn)品數(shù)量上有優(yōu)勢(shì)。

8. Product quantity: If the product quality is not significantly different from peers, in order to have a good ranking, one must have an advantage in product quantity.

三、后臺(tái)數(shù)據(jù)分析和效果監(jiān)控

3、 Backend data analysis and performance monitoring

1、百度愛(ài)采購(gòu)的曝光量、點(diǎn)擊量、訪客數(shù)。

1. The exposure, click through rate, and visitor count of Baidu Aigou.

數(shù)據(jù)量的大小關(guān)系是曝光量>點(diǎn)擊量>訪客數(shù)。如果三個(gè)數(shù)據(jù)量較低，就證明一件事：店鋪信息量少，標(biāo)題關(guān)鍵詞拓展少，不符合買家搜索習(xí)慣。這時(shí)需要提升商品數(shù)量，優(yōu)化標(biāo)題關(guān)鍵詞。如果每天點(diǎn)擊數(shù)和訪客數(shù)的數(shù)量差不多，是1:1，這意味著一個(gè)訪客來(lái)你的店鋪一次然后就離開(kāi)了；

The relationship between data volume is exposure>clicks>visitors. If the three data volumes are low, it proves one thing: the store has less information, the title keyword expansion is limited, and it does not conform to the buyer's search habits. At this point, it is necessary to increase the quantity of products and optimize the title keywords. If the number of clicks per day is similar to the number of visitors, which is 1:1, it means that a visitor comes to your store once and then leaves;

2、百度愛(ài)采購(gòu)商品收錄數(shù)量與平均展示位。

2. The quantity and average display space of products included in Baidu Love Procurement.

商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況。產(chǎn)品信息不應(yīng)該在短時(shí)間內(nèi)發(fā)完，也不應(yīng)該完全不發(fā)出。前期發(fā)送多些，然后保持一定的節(jié)奏添加產(chǎn)品信息。平均展示位置是獲得展示的信息平均排名。如果排名太低，說(shuō)明產(chǎn)品有很多低質(zhì)的信息，已經(jīng)降低了排名，需要根據(jù)產(chǎn)品信息進(jìn)行調(diào)整；

The quantity of products included represents the inclusion status after the information is published. The product information should not be sent out in a short period of time, nor should it be completely not sent out. Send more in the early stage, and then maintain a certain rhythm to add product information. The average display position is the average ranking of the information obtained for display. If the ranking is too low, it indicates that the product has a lot of low-quality information, which has lowered the ranking and needs to be adjusted based on the product information;

四、店鋪優(yōu)化整改

4、 Store optimization and rectification

影響百度愛(ài)采購(gòu)排名的因素有很多，包括產(chǎn)品質(zhì)量分、運(yùn)營(yíng)分、服務(wù)分、領(lǐng)域分。

There are many factors that affect the ranking of Baidu Love Procurement, including product quality score, operation score, service score, and field score.

愛(ài)采購(gòu)的基本排名規(guī)則是這樣：前四名基本都是競(jìng)價(jià)推廣的位置>實(shí)地商家>百度認(rèn)證真實(shí)性認(rèn)證商家>根據(jù)采購(gòu)商地域智能推薦距離更近的認(rèn)證商家供應(yīng)商＞認(rèn)證的良好商家輪流展現(xiàn)＞根據(jù)發(fā)布的產(chǎn)品好壞輪流展現(xiàn)。

The basic ranking rules of Love Procurement are as follows: the top four are basically the positions for bidding promotion>on-site merchants>Baidu certified authenticity certified merchants>intelligently recommend certified merchants and suppliers closer to the purchaser's region>certified good merchants take turns to display>products are displayed based on their quality.

如果沒(méi)有排名，就要檢查店鋪是否存在問(wèn)題，進(jìn)行優(yōu)化和整改。

If there is no ranking, it is necessary to check if there are any problems in the store, optimize and rectify them.

1.是否做過(guò)真實(shí)性認(rèn)證，即百度認(rèn)證；

1. Have you undergone authenticity authentication, namely Baidu authentication;

2.產(chǎn)品質(zhì)量是否存在以下問(wèn)題：標(biāo)題不合格、產(chǎn)品主圖重復(fù)、無(wú)公司及產(chǎn)品優(yōu)勢(shì)描述；

2. Does the product quality have the following issues: unqualified title, duplicate product main image, lack of company and product advantage description;

3.賣家版APP活躍度低。

3. The seller version app has low activity.