愛采購(gòu)鋪開銷售是在2019年,和其他B2B平臺(tái)不一樣的是,是國(guó)內(nèi)大的搜索引擎,即使是1688也沒法比。
Baidu love to purchase nationwide sales is in 2019, and other B2B platform is different, baidu is a large search engine in China, even 1688 can not compare.
愛采購(gòu)和阿里巴巴不同的是:網(wǎng)店都是來(lái)自別人B2B合作平臺(tái),阿里巴巴網(wǎng)店屬于站內(nèi)打造,但是殊途同歸目的是一樣的。
The difference between Baidu AIPO and Alibaba is that the online stores are all from other B2B cooperation platforms, and Alibaba online stores are built within the site, but the same goal is achieved by different routes.
目前給愛采購(gòu)引流方式還是來(lái)自搜索的“阿拉丁”關(guān)鍵詞框架展示,引流到愛采購(gòu)平臺(tái)。目前來(lái)說(shuō),量不是太大,但是隨著數(shù)據(jù)量的增加和各大B2B平臺(tái)的發(fā)酵及市場(chǎng)的抄造,相信很快就會(huì)大熱一把。當(dāng)然值得每位企業(yè)主的參與。
Baidu's current way to attract love procurement or from the search "Aladdin" keyword framework display, drainage to the AI procurement platform. At present, the volume is not too large, but with the increase of data volume and the fermentation of the major B2B platforms and market copying, I believe it will soon be a big heat. Of course, it is worth every entrepreneur's participation.
那么愛采購(gòu)和國(guó)內(nèi)這些已經(jīng)存在的B2B平臺(tái)是什么關(guān)系?它真的能夠帶動(dòng)傳統(tǒng)企業(yè)轉(zhuǎn)型嗎?它真的是凌駕于信息流和新媒體廣告之上的又一新流量載體嗎?如今各BAT競(jìng)爭(zhēng)日益激烈,我們的競(jìng)爭(zhēng)還有多少紅利?如今能被我們合理轉(zhuǎn)化的流量有多少?我不斷的思索,不斷的研究這款讓人追的火熱的產(chǎn)品。
So what is the relationship between AIPO and the existing B2B platforms in China? Can it really drive the transformation of traditional enterprises? Is it really a new traffic carrier that is superior to information flow and new media advertising? Nowadays, the competition among bat is increasingly fierce. How much dividend does our competition have? How much traffic can we reasonably transform today? I keep thinking and researching this hot product.
1、好產(chǎn)品的模式一定不會(huì)很難,簡(jiǎn)單更符合用戶的訴求。
1. Good product model will not be very difficult, simple and more in line with the needs of users.
愛采購(gòu)的產(chǎn)品模式很簡(jiǎn)單,就兩條線,就像我們的左右手。一手代表的是年費(fèi)模式,一手代表的是采購(gòu)?fù)茝V模式。用這兩只手舉起來(lái)的效果就是強(qiáng)大的和流量。
Baidu love to buy the product model is very simple, on two lines, just like our left and right hand. On the one hand, it represents the annual fee mode, while on the other hand, it represents the procurement promotion mode. With these two hands raised the effect is a strong brand and traffic.
(1)年費(fèi)模式:企業(yè)若想成為認(rèn)證企業(yè)入駐愛采購(gòu),需以年費(fèi)形式入駐第三方平臺(tái),第三方合作伙伴均是經(jīng)過嚴(yán)格審核和官方授權(quán)后與愛采購(gòu)直接對(duì)接的第三方優(yōu)質(zhì)平臺(tái),企業(yè)以此為橋梁進(jìn)入愛采購(gòu)。所有入駐的企業(yè)都是經(jīng)過嚴(yán)格審核,并獲得專屬企業(yè)名片、平臺(tái)多端同步展現(xiàn)、優(yōu)質(zhì)商品推薦、詢盤線索、企業(yè)認(rèn)證、多場(chǎng)景觸發(fā)展現(xiàn)的優(yōu)勢(shì)權(quán)益。
(1) Annual fee mode: if an enterprise wants to become a certified enterprise, it needs to enter into a third-party platform in the form of annual fee. The third-party partners are the third-party high-quality platform directly connected with Baidu AI procurement after strict audit and official authorization. Enterprises enter Baidu love procurement with this as a bridge. All the settled enterprises have been strictly audited by Baidu, and have obtained the advantage rights and interests of exclusive enterprise business card, platform multi terminal synchronous display, high-quality commodity recommendation, inquiry clues, enterprise authority certification and multi scene trigger display.
6月權(quán)益新升級(jí)之后,還會(huì)獲得更多優(yōu)質(zhì)權(quán)益,對(duì)大家來(lái)說(shuō),是一件一本萬(wàn)利的買賣。
After the rights and interests are upgraded in June, more high-quality rights and interests will be obtained. For all of you, it is a big deal.
(2)采購(gòu)?fù)茝V模式:在愛采購(gòu)平臺(tái)以固定位置進(jìn)行推廣,目前按實(shí)際點(diǎn)擊付費(fèi),展現(xiàn)免費(fèi)。此類客戶在滿足體驗(yàn)相關(guān)性的條件下,在搜索結(jié)果頁(yè)特型卡片上擁有優(yōu)先展現(xiàn)權(quán)。展現(xiàn)邏輯按出價(jià)和實(shí)際接入物料質(zhì)量度綜合排序。除此之外,愛采購(gòu)暫未銷售過針對(duì)關(guān)鍵詞的包天、包月類產(chǎn)品。
(2) Procurement promotion mode: promotion is carried out in fixed position on the AI purchase platform. At present, it is paid according to the actual click, and the exhibition is free. Under the condition of satisfying the relevance of experience, such customers have the priority to display on the special cards on the search results page. The presentation logic is sorted according to the bid and the quality of the actual access materials. In addition, baidu love purchase has not yet sold Baotian, Baoyue products for keywords.
(3)采購(gòu)?fù)茝V模式就類似于競(jìng)價(jià),按點(diǎn)擊消費(fèi)。如果你的產(chǎn)品好,就會(huì)獲得更好的效應(yīng)和流量涌入,但是比年費(fèi)模式花費(fèi)的也更多。
(3) Procurement promotion mode is similar to bidding, consumption by click. If your product is good, you will get better brand effect and traffic inflow, but it will cost more than the annual fee model.
如果企業(yè)實(shí)力夠強(qiáng),產(chǎn)品夠厲害,你可以把年費(fèi)模式和采購(gòu)模式結(jié)合起來(lái)做,做到產(chǎn)品全覆蓋
If the enterprise strength is strong enough and the products are strong enough, you can combine the annual fee model with the procurement mode to achieve full coverage of products