In this rapidly changing era, many enterprises need to innovate and break the traditional marketing mode; in the rapid development stage of the Internet, I believe that enterprises are choosing Baidu, Ali, baidu AI purchasing platform for publicity, but you will also find that, whether in Baidu, or in Alibaba platform, the cost is higher and higher, and the effect is less and less, some enterprises The industry can't even earn back the cost of advertising. The corresponding Baidu love purchase also follows the rise, rapidly dividing the flow of each big platform, which is also a large flow. What is the difference between Baidu love procurement and other platforms for the national platform?

今天我們就來淺談愛采購和其他實力商家的區(qū)別。

On the strength of Baidu and other businesses to buy today.

01平臺對比

01 platform comparison

我們先來看看愛采購和某平臺在世界排名的對比：愛采購排在世界排名第4位，某平臺排名在第135位，就排名而言愛采購遙遙與某平臺。

First of all, let's take a look at the comparison between Baidu love purchasing and a certain platform in the world ranking: Baidu love purchasing ranks fourth in the world, and a certain platform ranks at 135. In terms of ranking, baidu love procurement is far ahead of a certain platform.

接著我們對比下愛采購和該平臺的IP流量對比：愛采購日均約6100萬，該平臺約184萬，即愛采購的日均IP流量是該平臺的33倍；且作為國內(nèi)的搜索引擎，光他首頁每天就要7億多次點擊，中間會有約3.38億進入愛采購里面去瀏覽，所以現(xiàn)在正是商家入駐的一個紅利期，可以瓜分這龐大的流量；

Then we compare the IP traffic of Baidu AIPO with that of the platform: the average daily IP traffic of Baidu AIPO is about 61 million, and that of the platform is about 1.84 million, which means that the average daily IP traffic of Baidu AIPO is 33 times of that of the platform; and Baidu, as the largest search engine in China, has to click more than 700 million times every day on its home page alone, and about 338 million people will enter Baidu AIPO to browse, so it is now A bonus period for businesses to settle in can divide up this huge flow;

02平臺趨勢

02 platform trend

對于商家而言，在阿里上面推廣自己的產(chǎn)品，無非需要的就是曝光量，引進更多的流量；但在流量競爭的互聯(lián)網(wǎng)時代，阿里巴巴平臺目前獲取流量的趨勢已是大不如從前：

For businesses, to promote their products on Alibaba, all they need is exposure and introduction of more traffic. However, in the Internet era of traffic competition, the current trend of Alibaba platform to obtain traffic is not as good as before

1、已經(jīng)比較飽和，性價比目前已經(jīng)不高。

1. It has been saturated, and the cost performance ratio is not high at present.

2、店鋪運營不適合大規(guī)模發(fā)布信息，關(guān)鍵字覆蓋率有限。

2. Store operation is not suitable for large-scale publishing information, and the coverage rate of keywords is limited.

3、流量相對愛采購確實還是小很多。

3. The flow is really much smaller than Baidu love purchase.

愛采購從平臺目前的形式看就是一個傳統(tǒng)的B2B平臺，商家要做的還是搭建商鋪，上傳產(chǎn)品。

Baidu love to buy from the current form of the platform is a traditional B2B platform, businesses to do or build shops, upload products.

不同的是針對商家發(fā)布的產(chǎn)品信息，在的首頁以阿拉丁的形式進行展示；鏈接用戶跟商家可以直接采購批發(fā)，讓買家快速、便捷的找到優(yōu)質(zhì)貨源，為商家提供海量匹配的詢價單信息，獲得更多曝光、快速達成交易，降低成本、提升盈利。

The difference is that the product information released by Baidu merchants is displayed in the form of Baidu Aladdin on Baidu's home page; linked users and businesses can directly purchase and wholesale, so that buyers can quickly and conveniently find high-quality sources of goods, provide merchants with massive matching inquiry sheet information, get more exposure, quickly conclude transactions, reduce costs and improve profits.

愛采購作為系列的一個新產(chǎn)品，落地實施的時候就已經(jīng)收獲很多廠商及加工企業(yè)入駐了，作為一個獲取流量的新平臺它有什么優(yōu)勢呢？

As a new product of Baidu series, baidu AIPO has gained many manufacturers and processing enterprises when it is implemented. What advantages does it have as a new platform for obtaining traffic?

1、目前加入的人少，紅利期明顯，基本上線幾天就能獲得海量的流量。

1. At present, the number of people joining is small, and the dividend period is obvious. You can get a lot of traffic in a few days.

2、信息發(fā)布沒有限制，這樣一個行業(yè)基本可以把自己想覆蓋的詞都覆蓋到。

2. There are no restrictions on information release, such an industry can basically cover all the words they want to cover.

3、價格便宜，相對該平臺實力商家的36800元，目前愛采購6980元的年費真的很便宜。

3. The price is cheap, relative to the strength of the platform business 36800 yuan, baidu love purchase 6980 yuan annual fee is really cheap.

4、流量特別大，作為全球流量排名第4的網(wǎng)站，的流量真不是吹的。這些都極大的彌補了它弱勢的一面。所以對于企業(yè)而言，尤其是做實體產(chǎn)品的企業(yè)而言，可以好好考察下愛采購，在紅利期迅速加入，迅速獲得流量和客戶。目前部分行業(yè)已經(jīng)逐漸進入飽和狀態(tài)了。

4. Traffic is particularly large, as the fourth website of global traffic, Baidu's traffic is not blowing. All these make up for its weak side. Therefore, for enterprises, especially for the enterprises that do physical products, we can pay close attention to Baidu love purchasing, quickly join in the dividend period, and quickly obtain traffic and customers. At present, some industries have gradually entered the saturation state.

03注意事項

03 precautions

入駐愛采購后，特別注意：

After entering Baidu love, pay special attention to:

1、多多發(fā)布產(chǎn)品信息，盡可能的覆蓋更多的關(guān)鍵字，提高展現(xiàn)量。

1. Release more product information, cover more keywords as much as possible, and improve the display volume.

2、做好主圖設(shè)計，提高點擊率。

2. Do a good job in the main map design, improve the click through rate.

3、做好詳情頁引導咨詢的設(shè)計，提高詢盤率和轉(zhuǎn)化率。

3. Do a good job in the design of detail page guidance consultation, improve the inquiry rate and conversion rate.
關(guān)鍵詞：愛采購