愛采購是旗下的B2B垂直搜索引擎，商家可通過愛采購與搜索無縫對接，滿足用戶對于采購信息檢索的需求，為入駐企業(yè)找到精 準買家，同時為企業(yè)帶來全新的運營理念，幫助企業(yè)轉(zhuǎn)型變革。
Baidu love procurement is Baidu's B2B vertical search engine. Businesses can seamlessly connect Baidu love procurement with Baidu search to meet users' needs for procurement information retrieval, find accurate buyers for settled enterprises, bring new operation concepts to enterprises and help enterprises transform.
我們在幫助愛采購會員代運營的過程中，經(jīng)常遇到客戶對商鋪運營存在許多疑惑，下面總結(jié)了一些大多數(shù)客戶會遇到的問題，做一個簡要的解答和分析。
In the process of helping aigou members operate on their behalf, we often encounter customers' doubts about the operation of shops. The following summarizes some problems that most customers will encounter and makes a brief answer and analysis.
愛采購是一個幫助用戶觸達海量優(yōu)良產(chǎn)品，為商家提供多重曝光以及接觸精 準消費者的購物平臺，為買家和賣家搭建互惠共贏的橋梁。
Baidu love purchasing is a shopping platform that helps users reach a large number of excellent products, provides businesses with multiple exposure and accurate consumers, and builds a mutually beneficial and win-win bridge for buyers and sellers.
付費入駐愛采購只是使用愛采購的門檻，想要實現(xiàn)通過愛采購獲客的目的，還需要持續(xù)提升自身店鋪運營的能力。
Paying for love purchase is only the threshold for using love purchase. If you want to achieve the purpose of getting customers through love purchase, you also need to continuously improve your store operation ability.
例如豐富店鋪產(chǎn)品圖片、信息，讓消費者了解更多產(chǎn)品信息，以及提升店鋪服務(wù)，增加消費者好感度，贏取客戶的信賴。
For example, enrich store product pictures and information, let consumers know more product information, improve store services, increase consumers' favor and win customers' trust.
入駐愛采購僅是將商家的產(chǎn)品引入平臺，不會產(chǎn)生具體的排名。在愛采購平臺內(nèi)，所有的認證企業(yè)商品會根據(jù)時間、地域、商品（搜索詞）以及商品質(zhì)量影響曝光程度變化。
Settled in love purchase is only to introduce the merchant's products into the platform, and will not produce a specific ranking. In love purchasing platform, all products of certified enterprises will change according to time, region, product (search term) and product quality.
商家店鋪物料的優(yōu)劣直接影響到商品展現(xiàn)情況，所以商家需要提供、高質(zhì)量、多角度細節(jié)的全 面物料，再由客服人員或店鋪運營人員按照平臺規(guī)則制作出優(yōu)良的商品詳情頁，這樣有助于提高店鋪的質(zhì)量分，為店鋪帶來更多的曝光量和流量。
The quality of store materials directly affects the display of goods, so businesses need to provide comprehensive materials with professional, high-quality and multi angle details, and then customer service personnel or store operators make excellent product details pages according to the platform rules, which helps to improve the quality of the store and bring more exposure and traffic to the store.
商品標題的質(zhì)量直接決定了產(chǎn)品的展現(xiàn)量及點擊量，優(yōu)良的商品標題能夠給店鋪帶來非常高的自然搜索流量，能夠優(yōu)化店鋪的各項數(shù)據(jù)。
The quality of product titles directly determines the amount of product display and clicks. Excellent product titles can bring very high natural search traffic to stores and optimize various data of stores.
（1）商品標題建議圍繞商品主體撰寫，從商品詞、核心關(guān)鍵詞、屬性詞、應(yīng)用場景等方向突出商品優(yōu)勢；
(1) It is suggested to write the commodity Title around the commodity subject and highlight the commodity advantages from the direction of commodity brand words, core keywords, attribute words and application scenarios;
（2）標題必 須包含商品名稱，其中可包含、型號等，避免出現(xiàn)無意義的符號、公司郵箱、電話等，同時嚴禁用疑問句、反問句以及廣告法禁止的詞語。
(2) The title must contain the commodity name, including brand, model, etc. to avoid meaningless symbols, company email, telephone, etc. at the same time, interrogative sentences, rhetorical questions and words prohibited by the advertising law are strictly prohibited.
想要更多客戶光臨店鋪，認真打理運營是基礎(chǔ)。綜上的運營問題答疑，看似淺顯易懂，但是每個設(shè)置背后都有愛采購的一套完整算法，商家需要遵從平臺規(guī)則，更加細致的優(yōu)化，才可以將店鋪運營的更好。
If you want more customers to visit the store, careful management and operation is the foundation. To sum up, the Q & A of operation questions seems simple and easy to understand, but behind each setting, there is a complete algorithm of love procurement. Merchants need to follow the platform rules and make more detailed optimization in order to operate the store better.
山東百度愛采購運營代理
