1. Look at the industry: if your industry is B2B, it is suggested that you need to make love and purchase. Baidu's promotion budget can not reach 1000 + promotion expenses per day, so it is difficult to use Baidu's OCPC to get customer clues; For many small and micro enterprises that Baidu loves purchasing, you can go to love purchasing opportunity Plaza to get 2 free quotation opportunities every day,

2、看表現(xiàn)形式：推廣是在5個廣告位置其中一個；愛采購實際是阿拉丁產(chǎn)品之一；愛采購開通可以獲得企業(yè)名片展示，小程序；而這2個產(chǎn)品的表現(xiàn)在推廣里面，需要付費，甚至有些功能還需要做定制開發(fā)；此外；推廣的表現(xiàn)形式為標題；創(chuàng)意；關鍵詞飄紅；閃投（櫥窗）表象商品的圖片；愛采購，展現(xiàn)的位置為5個廣告位下面，為櫥窗表現(xiàn)形式，跟為直觀；

2. Look at the form of expression: Baidu promotion is one of the five advertising positions; Baidu love purchasing is actually one of Baidu Aladdin products; Baidu love purchase opening can obtain enterprise business card display, baidu applet; The performance of these two products in Baidu promotion needs to be paid, and even some functions need to be customized and developed; In addition; Baidu promotion takes the form of title; originality; Keywords floating red; Flash (window) pictures of representational goods; Baidu loves purchasing. The display position is below the five advertising spaces, which is the form of window display and intuitive;

3、看收費模式：推廣現(xiàn)在的收費模式比較多，又CPC也有CPT；當時還有按照線索來的OCPC；本人服務多個推廣賬戶，尤其是很多B2B的機械企業(yè)；在推廣的中，很多企業(yè)為了省推廣費用；會去做更精準的推廣；殊不知內容落地頁更重要；愛采購也是有2種收費模式；

3. Look at the charging mode: there are many charging modes promoted by Baidu, and CPC also has CPT; At that time, there was OCPC according to the clue; I serve many Baidu promotion accounts, especially many B2B machinery enterprises; In the process of promotion, many enterprises in order to save promotion costs; Will do more accurate promotion; However, the content landing page is more important; Baidu love purchase also has two charging modes;

一個叫做會員制；俗稱6980元/年（現(xiàn)在是買1年送3月），這是需要話很多人家去做優(yōu)化的，如何排在櫥窗位置，需要注意發(fā)布規(guī)則和排名因素；想知道可以找我；

One is called membership; It is commonly known as 6980 yuan / year (now buy it for one year and get it for March). This needs to be optimized by many people. How to arrange it in the window needs to pay attention to the release rules and ranking factors; If you want to know, you can come to me;

另外愛采購的CPC的點擊付費模式基本上推廣CPC的一般價格，可以根據(jù)推廣的人群包和推廣地區(qū)，時間等設置規(guī)則來操作；愛采購CPT模式是很多年前的火爆地帶的感覺，在愛采購里面，可以買下某幾個詞的位置；包年的售賣方式，收費方式是按照關鍵詞的指數(shù)來的。一般不建議購買；價格小貴，還不如把這個預算花在CPC上，獲取更多的流量。

In addition, the CPC pay per click mode of aigou is basically the general price of Baidu's promotion of CPC, which can be operated according to the crowd package, promotion area, time and other setting rules promoted by Baidu; CPT mode of love purchasing was the feeling of the hot zone many years ago. In Baidu love purchasing, you can buy the position of a few words; The sales mode and charging mode of package year are based on the index of keywords. Generally not recommended; The price is small and expensive. It's better to spend this budget on CPC to get more traffic.