How does the newly opened Baidu love purchasing store operate? How can we have a large number of enquiries?

新開通的愛采購店鋪該如何去運(yùn)營呢？有很多客戶聽說愛采購流量高，就去開通了，卻開通后不知道怎么去運(yùn)營跟操作，就隨便上傳了產(chǎn)品后，就沒去管它了。當(dāng)開通過了幾個(gè)月后，客戶發(fā)現(xiàn)愛采購并沒有別人說的那么好，隨之就會(huì)說愛采購都是騙人的。在這里我想說，平臺再好，流量再高都是需要運(yùn)營的，你不去運(yùn)營它，隨便上傳點(diǎn)產(chǎn)品，就想有流量，就想有客戶詢盤？天底下哪有這么好的事~

How should the newly opened Baidu love purchasing store operate? Many customers heard that love has a high purchase flow, so they went to open it, but after opening, they don't know how to operate and operate. They casually uploaded the product and didn't take care of it. After a few months of opening, the customer finds that love purchasing is not as good as others say, and then he will say that love purchasing is deceptive. Here, I want to say that no matter how good the platform is and how high the traffic is, you need to operate it. If you don't operate it and upload some products casually, you want to have traffic and customer inquiries? How can there be such a good thing in the world~

想要提高詢盤率，這個(gè)影響因素還是很多的。下面，就為大家講解一些愛采購的運(yùn)營規(guī)則、排名規(guī)則、定價(jià)規(guī)則，這些都關(guān)系到詢盤率。

If you want to improve the inquiry rate, there are still many influencing factors. Next, let's explain some operation rules, ranking rules and pricing rules of love procurement, which are related to the inquiry rate.

愛采購運(yùn)營規(guī)則

AI procurement operation rules

一、愛采購產(chǎn)品標(biāo)題的寫法

1、 Love to write the title of purchasing products

產(chǎn)品的標(biāo)題寫法的好壞對于排名有重要的影響，一般建議標(biāo)題的寫法是產(chǎn)品關(guān)鍵詞+關(guān)鍵詞相關(guān)的長尾關(guān)鍵詞。關(guān)鍵詞要根據(jù)客戶的搜索詞來寫。關(guān)鍵詞不能在標(biāo)題里連續(xù)出現(xiàn)三次以上，不然會(huì)被搜索引擎判定是故意的。

The quality of the title writing of the product has an important impact on the ranking. It is generally recommended that the title writing method is product keywords + long tail keywords related to keywords. Keywords should be written according to the customer's search terms. Keywords cannot appear more than three times in a row in the title, otherwise they will be judged by the search engine to be intentional.

標(biāo)題不能太長也不能太短，20—30個(gè)字為佳，每個(gè)標(biāo)題都要圍繞核心關(guān)鍵詞撰寫，重要的是，主營產(chǎn)品關(guān)鍵詞一定要放在標(biāo)題的開頭。標(biāo)題中不能出現(xiàn)地區(qū)詞，詞以及違規(guī)廣告詞。

The title cannot be too long or too short. 20-30 words is preferred. Each title should be written around the core keywords. Importantly, the keywords of main products must be placed at the beginning of the title. Regional words, brand words and illegal advertising words shall not appear in the title.

二、愛采購產(chǎn)品圖的要求

2、 Requirements for purchasing product drawings

愛采購的發(fā)布的圖片是客戶在搜索關(guān)鍵詞時(shí)直接顯示在客戶眼前的，所以圖片的好壞也決定了客戶有沒有意愿點(diǎn)進(jìn)去看的想法。這里的圖片分兩類，一是產(chǎn)品主圖，二是詳情頁里的圖片。產(chǎn)品主圖要嚴(yán)格按照1:1的比例倆做，白底為佳，大小750*750；圖片不要出現(xiàn)水印；產(chǎn)品詳情頁的圖片和產(chǎn)品主圖稍有不同，這里對圖片比例、底色沒有要求，但也不要出現(xiàn)水印，詳情頁的圖片可以多放一些產(chǎn)品細(xì)節(jié)，豐富產(chǎn)品信息。

The pictures released by aigou are directly displayed in front of customers when searching keywords, so the quality of the pictures also determines whether customers are willing to click in and see. The pictures here are divided into two categories: one is the main picture of the product, and the other is the picture on the details page. The main drawing of the product shall be made in strict accordance with the ratio of 1:1. The white background is preferred, and the size is 750 * 750; No watermark on the picture; The picture on the product details page is slightly different from the main picture of the product. There are no requirements for the picture proportion and background color, but there should be no watermark. The picture on the details page can put more product details to enrich product information.

三、愛采購產(chǎn)品的參數(shù)寫法

3、 I love the parameter writing of purchased products

產(chǎn)品的參數(shù)寫得好能額外的來增加關(guān)鍵詞權(quán)重，產(chǎn)品的參數(shù)中要有企業(yè)以及相關(guān)的參數(shù)，只要與當(dāng)前發(fā)布的產(chǎn)品標(biāo)題相關(guān)的參數(shù)都可以寫，但不相關(guān)的不要寫，不要因?yàn)閰?shù)寫得多就是好的，不然會(huì)分散當(dāng)前關(guān)鍵詞的權(quán)重。關(guān)于愛采購的產(chǎn)品參數(shù)，主要有以下幾個(gè)方面的要求，價(jià)格不能為“0”和“1”，產(chǎn)品產(chǎn)地、生產(chǎn)工藝、用途、包裝等信息越全越好，這樣有助于轉(zhuǎn)化。

If the product parameters are well written, they can add additional keyword weight. The product parameters should include enterprise brand and brand related parameters. As long as the parameters related to the currently released product title can be written, but do not write irrelevant ones. Do not write more parameters because they are good, otherwise the weight of the current keyword will be dispersed. As for the product parameters of aigou, there are mainly the following requirements. The price cannot be "0" and "1". The more complete the product origin, production process, purpose, packaging and other information, the better, which is conducive to transformation.

四、愛采購產(chǎn)品的詳情頁寫法

4、 How to write the detail page of love purchasing products

很多愛采購商家都不是很注重產(chǎn)品詳情頁的編輯，以為標(biāo)題、圖片做好就可以了。實(shí)際上，詳情頁是產(chǎn)品轉(zhuǎn)化過程中的環(huán)節(jié)之一，當(dāng)一個(gè)用戶已經(jīng)瀏覽到產(chǎn)品詳情頁了，說明這個(gè)用戶對已經(jīng)開始根據(jù)產(chǎn)品詳情描述在做對比了，這時(shí)候詳情里的內(nèi)容越全、越豐富，就越能促使用戶購買。

Many buyers don't pay much attention to the editing of the product details page, thinking that it's OK to do a good job in the title and picture. In fact, the details page is one of the links in the process of product transformation. When a user has browsed the product details page, it means that the user has begun to compare according to the product details. At this time, the more complete and rich the content in the details, the more it can promote the user to buy.

1、產(chǎn)品的詳情頁是對產(chǎn)品核心賣點(diǎn)的闡述，讓客戶直觀的了解產(chǎn)品的優(yōu)勢特色好處。

1. The product details page describes the core selling points of the product, so that customers can intuitively understand the advantages, characteristics and benefits of the product.

2、詳情頁內(nèi)的圖片也要是當(dāng)前產(chǎn)品相關(guān)的，其中包括產(chǎn)品的（展示圖、細(xì)節(jié)圖、場景圖及優(yōu)勢圖）否則是沒有用的。

2. The pictures in the detail page should also be relevant to the current product, including the product (display diagram, detail diagram, scene diagram and advantage diagram), otherwise it is useless.

愛采購排名規(guī)則

Baidu love purchasing ranking rules

1、 入駐愛采購時(shí)間：

1. Purchase time of Baidu love:

入駐的比較早有一些微弱的優(yōu)勢，但不是太明顯。

Settled earlier, there are some weak advantages, but not too obvious.

2、 產(chǎn)品信息的完善度：

2. Completeness of product information:

每種商品有著自己的屬性，參數(shù)越完整、信息越詳盡排名越靠前

Each commodity has its own attributes. The more complete the parameters and detailed the information, the higher the ranking

3、 商家輪流展示：

3. Merchants show in turn:

愛采購會(huì)篩選出一些商家，并對這些商家進(jìn)行輪流展示，讓每個(gè)商家都能呈現(xiàn)在采購商面前

Baidu love purchasing will screen out some businesses and show them in turn, so that each business can be presented in front of the purchaser

4、 全新智能排名：

4. Baidu new intelligent ranking:

根據(jù)采購商地域智能推薦距離更近的供應(yīng)商

Recommend closer suppliers according to the purchaser's geographical intelligence

5、 產(chǎn)品頁面的綜合指數(shù)：

5. Composite index of product page:

產(chǎn)品頁面的點(diǎn)擊率、跳出率、停留時(shí)間等多因素。

The click through rate, jump out rate, residence time and other factors of the product page.

6. 產(chǎn)品標(biāo)題：

6. Product title:

產(chǎn)品標(biāo)題發(fā)揮著至關(guān)重要的作用，好的標(biāo)題不僅可以獲得好的排名，而且也可以提高點(diǎn)擊量。

Product titles play a vital role. Good titles can not only get good rankings, but also improve the number of hits.

愛采購定價(jià)方法

Love purchase pricing method

商品瀏覽量高但詢盤卻很少的時(shí)候，很多賣家想到的是優(yōu)化標(biāo)題和圖片，卻很少關(guān)注到自己的定價(jià)。定價(jià)對銷量的影響是非常重要的，并不是價(jià)格越低，就越受消費(fèi)者喜歡。到底什么樣的價(jià)格消費(fèi)者更容易接受？不同的商品該如何定價(jià)? 這里為大家介紹幾點(diǎn)愛采購定價(jià)的策略，幫助提升商品性價(jià)比。

When the number of commodity views is high but there are few inquiries, many sellers first think of optimizing the title and pictures, but pay little attention to their pricing. The impact of pricing on sales is very important, not that the lower the price, the more consumers like it. What kind of price is more acceptable to consumers? How should different goods be priced? Here are some strategies of Baidu love purchase pricing to help improve the cost performance of goods.

五大策略巧定價(jià)：

Five strategies for smart Pricing:

1、分析市場環(huán)境

1. Analyze the market environment

市場同類商品搜索結(jié)果中可以看出很多門道。當(dāng)我們搜索某款商品后，首頁展現(xiàn)出來的商品數(shù)量和店鋪數(shù)量，可以判斷這個(gè)市場是否飽和。經(jīng)過參考對比后，再為自己的商品定價(jià)。

Many channels can be seen in the search results of similar products in the market. When we search for a product, the number of products and stores displayed on the home page can judge whether the market is saturated. After reference and comparison, price your own goods.

2、定位受眾人群

2. Target audience

作為賣家，忌諱的就是不熟悉自己的受眾。店鋪在一開始籌劃就要很清楚自己的店鋪用戶畫像，并根據(jù)用戶畫像去操作店鋪，設(shè)置針對性的方案和活動(dòng)。例如：對忠誠度較高的買家、對低價(jià)位比較感興趣的買家等。

As a seller, the taboo is not familiar with their audience. At the beginning of planning, the store should be very clear about its own store user portrait, operate the store according to the user portrait, and set up targeted programs and activities. For example: buyers with high brand loyalty, buyers interested in low prices, etc.

3、遵守定價(jià)規(guī)則

3. Comply with pricing rules

發(fā)布商品要求“市場價(jià)>單買價(jià)>批發(fā)價(jià)”，雖然“低價(jià)=銷量=利潤”，但前提是建立在商品的品質(zhì)基礎(chǔ)上。也就是說這里的低價(jià)僅僅是對于商品品質(zhì)而言的低價(jià)，是對買家而言的一種讓利，這才是真的性價(jià)比，才是消費(fèi)者熱衷購買的商品。如果僅使用低價(jià)引流，而使得買家對商品的質(zhì)量產(chǎn)生了“不信任感”，就得不償失了。

The release of goods requires "market price > single purchase price > wholesale price". Although "low price = sales volume = profit", the premise is based on the quality of goods. In other words, the low price here is only the low price for commodity quality and a profit for buyers. This is the real cost performance and the commodity consumers are keen to buy. If only low-cost drainage is used, and buyers have a "sense of distrust" in the quality of goods, the gain is not worth the loss.

4、同類商品標(biāo)不同價(jià)格

4. Different prices for similar commodities

一般店鋪習(xí)慣把同類商品標(biāo)上同一個(gè)價(jià)格，這樣做在產(chǎn)品發(fā)布的效率上是有所提升，但是給消費(fèi)者選購時(shí)會(huì)產(chǎn)生單一感，如果細(xì)化區(qū)分商品特征、增加店鋪中的商品種類，并標(biāo)上不同價(jià)格，讓顧客有對比機(jī)會(huì)，增長留存時(shí)間，相應(yīng)的會(huì)有轉(zhuǎn)化率的提升。

Generally, stores are used to marking similar goods with the same price, which improves the efficiency of product release, but it will produce a sense of unity when shopping for consumers. If we refine and distinguish the characteristics of goods, increase the types of goods in stores, and mark different prices, so that customers have the opportunity to compare and increase the retention time, the corresponding conversion rate will be improved.

5、巧用對比法

5. Skillfully using contrast method

保證商品品質(zhì)的情況下，質(zhì)量差不多的商品在價(jià)格上拉開差距，也會(huì)使價(jià)格偏低的商品順利出售。

Under the condition of ensuring the quality of goods, the price gap of goods with similar quality will be opened, and the goods with low price will be sold smoothly.