愛采購要如何排序的？
How does Baidu love purchasing rank?
愛采購是什么我們不去再加描述，我們就是針對愛采購的付費會員，大概做下分析，對我們維護(hù)自己的愛采購的賬號有幫助。愛采購是一個B2B平臺，B2B平臺的就是完善店鋪和發(fā)布自己的商品。
First of all, we will not describe what Baidu love purchasing is. We are paying members of Baidu love purchasing. We will probably make an analysis, which will help us maintain our Baidu love purchasing account. Baidu love purchasing is first of all a B2B platform. The first of B2B platform is to improve stores and release their own goods.
我們不去論大家的商品本身的差異，就從數(shù)據(jù)的角度對比，就會發(fā)現(xiàn)，影響展示曝光的幾個因素。
We don't talk about the differences of everyone's goods, but compare them from the perspective of data, and we will find several factors affecting the display exposure.
1.產(chǎn)品發(fā)布的多少，同樣都是我們新開的客戶有些客戶1個多月的時間發(fā)布了2400多個商品給，并且都獲得了收錄。有的客戶1個月就上傳了100個商品。這里不難理解為什么會有展示曝光和詢盤的差異了，2400產(chǎn)品可以覆蓋的關(guān)鍵詞至少是6000個以上，100個商品就是300個詞，所以本身我們就對愛采購的六大權(quán)益是否充分利用起來。
1. The number of product releases is also our new customers. Some customers have released more than 2400 products to Baidu in more than a month, and all of them have been included. Some customers uploaded 100 products in a month. It is not difficult to understand why there are differences between display exposure and inquiry. 2400 products can cover at least 6000 keywords, and 100 commodities are 300 words. Therefore, we will make full use of the six rights and interests of Baidu love procurement.
我們的客服溝通沒有資料或者沒有時間，因為可能客戶看到的這個產(chǎn)品就是收了這么點錢所以這點展示曝光已經(jīng)滿足了。但是認(rèn)真做的人就看到了數(shù)據(jù)，知道如果一個網(wǎng)站要想讓收錄幾千或者上萬的詞有多難，更別說實體企業(yè)了，更多的是這個產(chǎn)品是讓你的產(chǎn)品直接面對客戶，不需要你做優(yōu)化整天給網(wǎng)站寫一下產(chǎn)品相關(guān)的文章?，F(xiàn)在需要的就是整理的你的產(chǎn)品，讓你的產(chǎn)品通過多個角度，維度來展現(xiàn)給客戶。到底要怎么做還是希望思考對待我們的產(chǎn)品和服務(wù)。
Our customer service didn't have information or time to communicate, because the customer may have received so much money for the product, so the display exposure has been satisfied. But serious people see the data and know how difficult it is for a website to include thousands or tens of thousands of words in Baidu, let alone entity enterprises. More importantly, this product allows your products to face customers directly. You don't need to optimize and write product related articles to the website all day. What we need now is to sort out your products and show your products to customers from multiple angles and dimensions. In the end, I still hope to think about how to treat our products and services.
2.行業(yè)差異有些行業(yè)確實本身就比較冷或者每天搜索的人比較少這類客戶確實沒有辦法改變，我們發(fā)現(xiàn)同樣是發(fā)布了160多個商品的愛采購賬戶，差異非常大。
2. Industry differences some industries are really cold or there are few people searching every day. Such customers really can't change. We found that Baidu love purchase accounts that have also published more than 160 commodities have great differences.
比如我們一個做充電樁的客戶，一個做手動打包機的客戶，差異非常明顯，行業(yè)差異從訪問量和咨詢量來說獲得的曝光和詢盤至少5倍的差異。自加入愛采購之后，市場一直非常穩(wěn)定，各地有各行各業(yè)的用戶通過萬象互聯(lián)加入愛采購，并且已經(jīng)不斷地獲得獲客引流效果，這一波市場獲利非常明顯。不過隨著市場的競爭白熱化，很多人都會好奇，在付費數(shù)據(jù)競爭激烈的情況下，同是高質(zhì)量商品拿什么突圍？為了弄清楚這個問題，我一直在不斷的研究琢磨。排序不等于排名，在愛采購里面是沒有排名這個概念。
For example, we have a customer as a charging pile and a customer as a manual packer. The difference is very obvious. The industry difference is that the exposure and inquiry obtained from the number of visits and consultations are at least five times different. Since joining Baidu love purchasing, the market has been very stable. Users from all walks of life across the country have joined Baidu love purchasing through Vientiane Internet, and have continuously obtained the effect of getting customers. This wave of market profit is very obvious. However, with the fierce competition in the market, many people will be curious about how to break through with high-quality goods under the fierce competition of paid data? In order to find out this problem, I have been constantly studying and pondering. Ranking is not equal to ranking. There is no concept of ranking in love purchasing.
而影響它展現(xiàn)排序機制的一般有下面幾個因素：
The following factors generally affect its presentation and sorting mechanism:
1.時間因素：（輪展）不同時間出現(xiàn)不同位置。
1. Time factor: (roll out) different positions appear at different times.
2.地域因素：商品當(dāng)?shù)丶爸苓吽阉鞲子|發(fā)展現(xiàn)。
2. Regional factors: local and surrounding search of goods is easier to trigger display.
3.商品質(zhì)量因素：類目優(yōu)化、圖片清晰度、參數(shù)豐富度、價格等。
3. Commodity quality factors: category optimization, picture definition, parameter richness, price, etc.
1.時間因素：我們在愛采購官網(wǎng)上看到的高質(zhì)量數(shù)據(jù)的展現(xiàn)，它不是人為干預(yù)的，是有時間因子控制的，不同的時間，同一件商品會出現(xiàn)在不同的位置。比如說，你在愛采購上做了一款游泳圈的產(chǎn)品，上午你查詢的展現(xiàn)位置是在首頁首行，下午再查詢的時候，位置可能會換到其他頁面。這個展現(xiàn)位置不是一成不變的，他根據(jù)數(shù)據(jù)的推送量，及時間因子的變化程度，輪播展現(xiàn)在不同的位置。
1. Time factor: the display of high-quality data we see on the official website of aigou is not human intervention, but controlled by time factor. At different times, the same commodity will appear in different positions. For example, you made a swimming circle product in love purchasing. The display position you query in the morning is on the first line of the home page. When you query again in the afternoon, the position may change to other pages. The display position is not invariable. According to the amount of data pushed and the change degree of time factor, the rotation is displayed in different positions.
2.地域因素：地域是影響你商品展現(xiàn)排序的重要因素之一，因為物品原產(chǎn)地本身就占據(jù)著更多的優(yōu)勢。
2. Regional factors: region is one of the important factors affecting the display and ranking of your goods, because the origin of goods itself occupies more advantages.
當(dāng)你在產(chǎn)品的原產(chǎn)地做了采購數(shù)據(jù)推送之后，大家根據(jù)地域搜索，就會尋找到大量周邊的產(chǎn)品。這也造成了，商品當(dāng)?shù)丶爸苓吽阉鞲子|發(fā)展現(xiàn)。
When you push the purchase data in the origin of the product, you will find a large number of surrounding products by searching according to the region. This also makes it easier for local and surrounding search of goods to trigger display.
如果你是生產(chǎn)制造業(yè)，如果你的公司占據(jù)著大量的原產(chǎn)地優(yōu)勢，做愛采購產(chǎn)品，一定效果非常顯著。
If you are in the manufacturing industry, if your company occupies a large number of advantages in origin, it will have a very significant effect to do Baidu love purchasing products.
而之前趕上阿里巴巴風(fēng)口的，更是深有體會。當(dāng)年，有多少人因為原產(chǎn)地的優(yōu)勢在阿里巴巴一躍而起，匯聚了大量的財富和資源。
And before catching up with Alibaba tuyere, I have a deep experience. That year, how many people jumped up in Alibaba because of the advantages of origin, bringing together a lot of wealth and resources.
3.商品質(zhì)量因素：當(dāng)然，除了時間和產(chǎn)地會影響到產(chǎn)品數(shù)據(jù)展現(xiàn)排序之外，還有一個很重要的影響因素之一，就是商品質(zhì)量因素。
3. Commodity quality factors: of course, in addition to the time and place of origin that will affect the display and ranking of product data, one of the most important factors is commodity quality.
比如說，商品的類目優(yōu)化程度、圖片清晰度、參數(shù)豐富度、價格等。
For example, the optimization degree of commodity categories, picture clarity, parameter richness, price, etc.
商品的類目看似簡單，但是卻直接決定用戶搜索的轉(zhuǎn)化率。
The category of goods seems simple, but it directly determines the conversion rate of user search.
如果你沒有很好的給你的產(chǎn)品做準(zhǔn)確的類目歸類，那么用戶用關(guān)鍵詞搜索A產(chǎn)品，很可能就會出現(xiàn)的是B產(chǎn)品。這樣就讓目標(biāo)搜索用戶，白白流失。
If you don't do an accurate category classification for your products, users search for product a with keywords, and it is likely that product B will appear. In this way, the target search users will be lost in vain.
同時，圖片的質(zhì)量程度也大大影響著商品的排序機制，在同類商品里，越是高質(zhì)量的圖片，沒有大量水印，沒有大量logo，清晰度非常好，那么就會把產(chǎn)品展現(xiàn)在大宗產(chǎn)品的前面。
At the same time, the quality of pictures also greatly affects the sorting mechanism of commodities. In similar commodities, the higher quality pictures without a large number of watermarks, logos and good definition will show the products in front of bulk products.
再者，產(chǎn)品的參數(shù)要全，盡量把產(chǎn)品的價格、產(chǎn)地、規(guī)格、型號、尺寸、材質(zhì)等一些多展現(xiàn)給用戶，這樣用戶在進(jìn)行詢盤的時候，可以做很好的當(dāng)做參考。
Moreover, the product parameters should be complete, and try to show the product price, place of origin, specification, model, size, material, etc. to the user, so that the user can make a good reference when making an inquiry.
有一點非常重要的想要提示大家，填寫“價格面議”的商品銷量遠(yuǎn)遠(yuǎn)沒有直接標(biāo)明價格的產(chǎn)品曝光率高。
It is very important to remind you that the sales volume of goods filled in "price negotiable" is far from the exposure rate of products directly marked with price.
所以建議大家根據(jù)商品的實際價格標(biāo)注，不要虛標(biāo)，不管是標(biāo)的高還是標(biāo)的低，都不是明智的。尤其是那些把產(chǎn)品價格標(biāo)注為1元的，基本上不會取得用戶的信任，詢盤的效果也不會好。
Therefore, it is suggested that we mark according to the actual price of goods and do not falsely bid. It is not wise whether the bid is high or low. Especially those who mark the product price as 1 yuan will basically not win the trust of users, and the effect of inquiry will not be good.
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山東百度愛采購運營代理
