Many enterprises will face two problems after entering Baidu love purchase. First, they don't know how to release the product supply. Then there is the source information Baidu can include, but the display effect is not good. Today, Xiaobian will give you an answer on how to operate Baidu love procurement.

1.產(chǎn)品供應(yīng)應(yīng)該如何釋放？

1. How should product supply be released?

產(chǎn)品供應(yīng)信息不能包含違反互聯(lián)網(wǎng)相關(guān)法律的信息，如色情、賭博、過(guò)度夸大效果等。只要不觸碰這些紅線，產(chǎn)品供貨信息一般都能達(dá)到的采購(gòu)標(biāo)準(zhǔn)。

Product supply information shall not contain information that violates Internet related laws, such as pornography, gambling, excessive exaggeration of effects, etc. As long as you don't touch these red lines, the product supply information can generally meet Baidu's procurement standards.

2.供貨被收錄，但效果不好。

2. The supply was included by Baidu, but the effect was not good.

很多企業(yè)抱著很大的希望入駐愛(ài)采購(gòu)，發(fā)出了很多供貨信息，但是沒(méi)有展示量和點(diǎn)擊量，也很少查詢(xún)。這是平臺(tái)的問(wèn)題嗎？不，歸根結(jié)底是企業(yè)對(duì)供應(yīng)信息質(zhì)量存在一些誤解。合格的供應(yīng)信息不一定意味著高質(zhì)量的供應(yīng)信息。愛(ài)采購(gòu)愛(ài)采購(gòu)的納入標(biāo)準(zhǔn)只是中間環(huán)節(jié)的一個(gè)把關(guān)，供貨信息終還是以客戶(hù)為導(dǎo)向，讓客戶(hù)感受到可靠的供貨質(zhì)量才是達(dá)成合作的關(guān)鍵。

Many enterprises settled in Baidu love purchasing with great hope and sent out a lot of supply information, but there was no display and click through, and there was little query. Is this a platform problem? No, in the final analysis, there are some misunderstandings about the quality of supply information. Qualified supply information does not necessarily mean high-quality supply information. Baidu love purchasing the inclusion standard of Baidu love purchasing is only a check of the intermediate link. The supply information is always customer-oriented, and making customers feel reliable supply quality is the key to cooperation.

主要包括商戶(hù)結(jié)算、店鋪裝修、企業(yè)認(rèn)證服務(wù)、供應(yīng)信息優(yōu)化服務(wù)和完整的售后服務(wù)。其中，技術(shù)團(tuán)隊(duì)負(fù)責(zé)店鋪搭建、頁(yè)面優(yōu)化，運(yùn)營(yíng)團(tuán)隊(duì)負(fù)責(zé)產(chǎn)品規(guī)劃、貨源投放、貨源優(yōu)化等。從標(biāo)題、圖片到供貨細(xì)節(jié)，都有專(zhuān)人把關(guān)，以數(shù)據(jù)為導(dǎo)向，包含更多長(zhǎng)尾詞和流量詞，力求讓供貨信息發(fā)揮大價(jià)值，為商家提供一站式Ai采購(gòu)運(yùn)營(yíng)解決方案。

It mainly includes merchant settlement, store decoration, enterprise certification service, supply information optimization service and complete after-sales service. Among them, the technical team is responsible for store building and page optimization, and the operation team is responsible for product planning, supply delivery, supply optimization, etc. From the title, picture to supply details, there are specially assigned personnel to check, data-oriented, including more long tail words and flow words, so as to give full play to the great value of supply information and provide merchants with one-stop Baidu AI procurement and operation solutions.

作為愛(ài)采購(gòu)愛(ài)采購(gòu)的常駐服務(wù)商，咨詢(xún)常駐愛(ài)采購(gòu)。如果成功入駐，可以從的電腦、手機(jī)主頁(yè)、愛(ài)購(gòu)版塊獲得上億的流量，獲得大量的查詢(xún)和訂單。你還在等什么？請(qǐng)以秒計(jì)，因?yàn)槟愕膶?duì)手正在抓住商機(jī)。

As a resident service provider of Baidu love purchasing, consult Baidu love purchasing. If you successfully settle in, you can get hundreds of millions of traffic and a large number of queries and orders from Baidu's computer, mobile home page and love shopping section. What are you waiting for? Please count in seconds because your opponent is seizing the opportunity.

3.商家提交的店鋪物料質(zhì)量信息

3. Store material quality information submitted by merchants

對(duì)店鋪有什么影響？

What impact does it have on the store?

店鋪物料的質(zhì)量直接影響商品的展示，因此商家需要提供多角度的綜合物料明細(xì)，然后客服人員或店鋪運(yùn)營(yíng)人員可以根據(jù)平臺(tái)規(guī)則制作高質(zhì)量的產(chǎn)品明細(xì)頁(yè)面，這將有助于提升店鋪的質(zhì)量評(píng)分，為店鋪帶來(lái)更多的曝光和流量。

The quality of store materials directly affects the display of goods. Therefore, businesses need to provide comprehensive material details from multiple angles, and then customer service personnel or store operators can make high-quality product details pages according to the platform rules, which will help to improve the quality score of the store and bring more exposure and traffic to the store.

4.如何寫(xiě)好商品的標(biāo)題才能更好的引流？

4. How to write the title of goods to better drainage?

愛(ài)采購(gòu)愛(ài)采購(gòu)標(biāo)題的好壞直接決定了產(chǎn)品的展示量和點(diǎn)擊量。產(chǎn)品的高質(zhì)量標(biāo)題可以給店鋪帶來(lái)非常高的自然搜索流量，優(yōu)化店鋪的數(shù)據(jù)。

Baidu love purchasing Baidu love purchasing title directly determines the amount of product display and clicks. The high-quality title of the product can bring very high natural search traffic to the store and optimize the data of the store.

(1)建議圍繞產(chǎn)品主體撰寫(xiě)產(chǎn)品標(biāo)題，從詞、核心關(guān)鍵詞、屬性詞、應(yīng)用場(chǎng)景等方向突出產(chǎn)品優(yōu)勢(shì)；

(1) It is suggested to write the product title around the main body of the product and highlight the product advantages from the direction of brand words, core keywords, attribute words and application scenarios;

(2)標(biāo)題一定得包含產(chǎn)品名稱(chēng)，可以包括、型號(hào)等。從而避免無(wú)意義的符號(hào)、公司郵箱、電話號(hào)碼等。同時(shí)，疑問(wèn)句、反問(wèn)句和廣告法禁止的詞語(yǔ)，都是嚴(yán)格禁止的，并注意禁止產(chǎn)品字碼放。

(2) The title must contain the product name, including brand, model, etc. So as to avoid meaningless symbols, company mailbox, telephone number, etc. At the same time, interrogative sentences, rhetorical questions and words prohibited by the advertising law are strictly prohibited, and pay attention to prohibiting the stacking of product words.