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愛采購怎么運(yùn)營(yíng)?

來源:http://www.aimichina.com 發(fā)布時(shí)間:2022-02-10 14:02:40 瀏覽次數(shù):

作為B2B平臺(tái)的新銳,愛采購背靠強(qiáng)大的搜索技術(shù),流量大,成為了中小企業(yè)高性價(jià)比的網(wǎng)絡(luò)推廣利器。其實(shí)愛采購產(chǎn)品的排名是有規(guī)律可循的,只要按照標(biāo)準(zhǔn)優(yōu)化產(chǎn)品,上到首頁并不是很難。
As a cutting-edge B2B platform, baidu love purchasing relies on Baidu's powerful search technology and large traffic, which has become a cost-effective network promotion weapon for small and medium-sized enterprises. In fact, the ranking of love purchasing products has rules to follow. As long as the products are optimized according to the standards, it is not very difficult to go to the home page.
一、產(chǎn)品標(biāo)題——寫好標(biāo)題是關(guān)鍵1、產(chǎn)品標(biāo)題建議圍繞商品主體撰寫,例如產(chǎn)品的詞、關(guān)鍵詞、屬性詞、型號(hào)詞、應(yīng)用范圍等,突出產(chǎn)品優(yōu)勢(shì);
1、 Product title - the key is to write a good title. 1. It is suggested to write the product title around the main body of the commodity, such as brand words, keywords, attribute words, model words, application scope, etc., so as to highlight the advantages of the product;
2、產(chǎn)品標(biāo)題不要出現(xiàn)公司全稱、電話號(hào)碼、E-mail和任何聯(lián)系方式;
2. The full name of the company, telephone number, e-mail and any contact information shall not appear in the product title;
3、產(chǎn)品標(biāo)題不要出現(xiàn)關(guān)鍵詞堆砌,
3. Do not stack keywords in the product title,
4、產(chǎn)品標(biāo)題不要出現(xiàn)多余的符號(hào),
4. Do not appear redundant symbols in the product title,
5、產(chǎn)品標(biāo)題一定要包含產(chǎn)品名稱,標(biāo)題字?jǐn)?shù)建議在20個(gè)字以內(nèi);
5. The product title must include the product name, and the number of words in the title is recommended to be less than 20 words;
6、產(chǎn)品標(biāo)題不要出現(xiàn)“多少錢”“怎么樣”“哪里有”等疑問句或者反問句。
6. The product title should not appear questions or rhetorical questions such as "how much", "how" and "where".
二、產(chǎn)品價(jià)格建議——產(chǎn)品價(jià)格很重要1、建議不要用“一元”或者“面議”;2、產(chǎn)品價(jià)格盡量合理,例如一臺(tái)房車總不能賣個(gè)幾百塊錢吧。
2、 Product price suggestion - product price is very important. 1. It is recommended not to use "one yuan" or "face-to-face negotiation"; 2. The price of the product should be as reasonable as possible. For example, an RV can't be sold for hundreds of yuan.
圖片一定要清晰1、產(chǎn)品圖片尺寸為750*750,格式為jpg,圖片要正方形;
The picture must be clear. 1. The size of the product picture is 750 * 750, the format is JPG, and the picture should be square;
2、產(chǎn)品圖片建議上傳5張,讓用戶更加了解您的產(chǎn)品;
2. It is suggested to upload 5 product pictures to let users know your products better;
3、產(chǎn)品圖片水印不要遮擋產(chǎn)品,而且水印會(huì)影響用戶的體驗(yàn);
3. The product image watermark should not cover the product, and the watermark will affect the user experience;
4、產(chǎn)品圖片要清晰,不要模糊變形,產(chǎn)品不突出等;5、產(chǎn)品主圖和組圖也要設(shè)計(jì),這樣才能從眾多的同行中脫穎而出,吸引用戶點(diǎn)擊您的產(chǎn)品。
4. The product picture should be clear, not blurred and deformed, and the product is not prominent; 5. The main drawing and group drawing of the product should also be designed, so as to stand out from many peers and attract users to click on your product.
四、產(chǎn)品參數(shù)——參數(shù)詳盡不可少1、產(chǎn)品的參數(shù)建議越多越好,越詳細(xì)越好,參數(shù)越詳細(xì),用戶就會(huì)越覺得靠譜;2、參數(shù)內(nèi)容不要過度重復(fù)。
4、 Product parameters - detailed parameters are indispensable. 1. The more parameter suggestions of the product, the better. The more detailed the parameters, the more reliable the user will feel; 2. Don't repeat the parameters too much.
五、產(chǎn)品詳情頁——做好詳細(xì)利轉(zhuǎn)化1、產(chǎn)品的詳情頁也要設(shè)計(jì)得精美,緊抓用戶痛點(diǎn),影響用戶決策;
5、 Product details page - do a good job in detailed profit transformation. 1. The product details page should also be beautifully designed, pay close attention to the user's pain points and affect the user's decision-making;
2、產(chǎn)品詳情頁內(nèi)容要分區(qū)明確,比如產(chǎn)品海報(bào)、產(chǎn)品信息、用戶痛點(diǎn)、產(chǎn)品優(yōu)化、同行對(duì)比和公司信息等;
2. The contents of the product details page should be clearly divided, such as product posters, product information, user pain points, product optimization, peer comparison and company information;
3、產(chǎn)品的整個(gè)標(biāo)題、圖片和詳情內(nèi)容請(qǐng)不要出現(xiàn)廣告法違禁詞和違法的信息;4、產(chǎn)品不要出現(xiàn)重復(fù)(標(biāo)題不同、圖片相同)也是會(huì)被判定成重復(fù)商品以上就是結(jié)合房車客戶的優(yōu)化經(jīng)驗(yàn)總結(jié)出的建議。我們可以通過一個(gè)案例的成功復(fù)制給更多的客戶,提升愛采購平臺(tái)的效果。也希望能夠幫助到您,為您的店鋪帶來更多的曝光量和詢盤!
3. The whole title, picture and details of the product shall not contain any illegal words and information in the advertising law; 4. Products without duplication (different titles and the same pictures) will also be judged as duplicate products. The above is the suggestion summarized in combination with the optimization experience of RV customers. We can successfully copy a case to more customers to improve the effect of love procurement platform. We also hope to help you and bring more exposure and inquiries to your store!
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The wonderful contents of this article are provided by Jinan Baidu love purchasing agent. There are many wonderful contents on this website. You can click to enter more contents: http://www.aimichina.com We have special customer service to answer your questions