愛采購優(yōu)勢
Baidu love purchasing advantages
①強(qiáng)大的流量支持;做電商的都知道,平臺流量是架起商家和顧客的橋梁。愛采購和其他B2B平臺相比,非常大的優(yōu)勢就是愛采購坐擁強(qiáng)大的流量支持。
① Strong traffic support; All e-commerce operators know that platform traffic is a bridge between merchants and customers. Compared with other B2B platforms, baidu love purchasing has a great advantage that Baidu love purchasing sits on Baidu's strong traffic support.
據(jù)數(shù)據(jù)顯示,的月活躍用戶已達(dá)7億,APP的日活躍用戶已達(dá)到近2億。作為流量分發(fā)端口,包括阿里巴巴在內(nèi)的B2B平臺,都一直從進(jìn)行引流。這是愛采購能夠快速站穩(wěn)腳跟的關(guān)鍵,也是其快速打開市場的優(yōu)勢。
According to the data, Baidu's monthly active users have reached 700 million, and Baidu app's daily active users have reached nearly 200 million. As a traffic distribution port, B2B platforms, including Alibaba, have been draining from Baidu. This is the key for Baidu aigou to quickly gain a firm foothold, and it is also its advantage of quickly opening the market.
②先進(jìn)的AI技術(shù);的AI技術(shù)是愛采購立足市場的關(guān)鍵。作為國內(nèi)先布局人工智能的科技巨頭,依托國內(nèi)不斷加強(qiáng)的計(jì)算力,在AI核心技術(shù)、戰(zhàn)略、商業(yè)化等層面均已走在全球前沿。
② Advanced AI technology; Baidu's AI technology is the key to Baidu love Procurement Based on the market. As a domestic technology giant that first laid out artificial intelligence, relying on the increasing computing power in China, Baidu has been at the forefront of the world in AI core technology, strategy, commercialization and other aspects.
愛采購是AI技術(shù)下的產(chǎn)物,可以通過對大數(shù)據(jù)的分析和AI技術(shù)的處理,匹配商家貨源線索與用戶需求信息,讓買家快速找到高質(zhì)量貨源,同時(shí)讓入駐平臺的商家在很快的時(shí)間內(nèi)拿到海量匹配詢價(jià)信息,獲得客戶來源,促成買賣雙方快速達(dá)成雙方交易。
Baidu love purchasing is a product of Baidu AI technology. Through the analysis of big data and the processing of AI technology, Baidu can match the merchant's supply clues and user demand information, so that buyers can quickly find high-quality supply. At the same time, businesses settled on the platform can get a large amount of matching inquiry information in a very short time, obtain customer sources, and promote buyers and sellers to quickly reach a bilateral transaction.
③流量接口眾多;產(chǎn)品曝光是企業(yè)在交易過程中更重要的一環(huán),也是買賣雙方建立溝通的基礎(chǔ)和前提。
③ Numerous flow interfaces; Product exposure is a more important link in the transaction process of enterprises, and it is also the basis and premise for the establishment of communication between buyers and sellers.
愛采購在整個(gè)流量生態(tài)里擁有多個(gè)流量接口,包括PC端、移動(dòng)端、APP、愛采購官網(wǎng)、小程序,以及愛采購賣家版APP,這些流量接口幾乎包含了用戶觸達(dá)商家的所有路徑,買家只要在搜索產(chǎn)品名稱、關(guān)鍵詞就能直接觸發(fā)企業(yè)產(chǎn)品的展現(xiàn),實(shí)現(xiàn)多種場景全覆蓋。
Baidu love purchasing has multiple traffic interfaces in the whole Baidu traffic ecology, including Baidu PC terminal, mobile terminal, baidu app, baidu love purchasing official website, baidu applet, and love purchasing seller's app. These traffic interfaces almost include all paths for users to reach businesses. As long as buyers search for product names and keywords in Baidu, they can directly trigger the display of enterprise products and achieve full coverage of a variety of scenes.
④性價(jià)比較高;愛采購是年費(fèi)會員制,企業(yè)入駐一次性交費(fèi),會員服務(wù)涵蓋企業(yè)信譽(yù)資質(zhì)認(rèn)證、關(guān)鍵詞不限量展示、多渠道流量曝光、系統(tǒng)自動(dòng)匹配采購線索等,這些服務(wù)內(nèi)容幾乎包攬了所有B2B平臺的服務(wù)項(xiàng)目,達(dá)到1+1>2的效果。
④ High cost performance; Baidu love purchasing is an annual membership system. Enterprises pay a one-time fee when they settle in. Member services cover enterprise reputation and qualification certification, unlimited display of keywords, multi-channel traffic exposure, system automatic matching of procurement clues, etc. these services almost cover the service items of all B2B platforms, achieving the effect of 1 + 1 > 2.
試想一下,平均每天只需不到20元的成本投入,就能在這個(gè)巨大的互聯(lián)網(wǎng)平臺上進(jìn)行全年365天、全天24小時(shí)的輪播展示,而且對入駐商家的產(chǎn)品展示不限點(diǎn)擊,不限關(guān)鍵詞,如此高的性價(jià)比和市場紅利,不是每家B2B平臺都能擁有的。
Just imagine that with an average cost investment of less than 20 yuan per day, Baidu, a huge Internet platform, can carry out the rotation display of 365 days a year, 24 hours a day, and the product display of settled merchants is not limited to clicks and keywords. Such a high cost performance and market dividend can not be owned by every B2B platform.
⑤獨(dú)特的TP接入商家模式;TP模式是愛采購彎道超車的必勝大招。與以往B2B電商平臺不同,愛采購采用了第三方服務(wù)商(TP)接入商家的模式,大大地降低了中小企業(yè)的入駐門檻。
⑤ Unique TP access merchant mode; Professional TP mode is a sure way for Baidu to overtake on corners. Different from the previous B2B e-commerce platforms, baidu love purchasing adopts the mode of third-party service provider (TP) accessing merchants, which greatly reduces the entry threshold of small and medium-sized enterprises.

什么是第三方服務(wù)商呢(TP)?舉個(gè)例子,材料網(wǎng)是一家擁有11年互聯(lián)網(wǎng)營銷推廣經(jīng)驗(yàn)的B2B平臺,2018年與愛采購達(dá)成戰(zhàn)略合作,成為首批官方授權(quán)服務(wù)商。
What is a third party service provider (TP)? For example, China materials network is a B2B platform with 11 years of experience in Internet marketing and promotion. In 2018, it reached a strategic cooperation with Baidu aigou and became the first batch of officially authorized service providers.
如果有商家想要入駐愛采購,就需要先與材料網(wǎng)簽約合作,通過TP運(yùn)營幫助商家搭建店鋪,以解決商家在產(chǎn)品發(fā)布、店鋪運(yùn)營中遇到的問題。這對很多沒有互聯(lián)網(wǎng)營銷經(jīng)驗(yàn)的企業(yè)來說,大大地節(jié)約了渠道開發(fā)和維護(hù)成本,也能幫助企業(yè)提升運(yùn)營效率。
If a business wants to settle in Baidu love purchasing, it needs to first sign a contract with China material network to help businesses build stores through TP professional operation, so as to solve the problems encountered by businesses in product release and store operation. For many enterprises without internet marketing experience, this not only greatly saves the cost of channel development and maintenance, but also helps enterprises improve operation efficiency.
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