After the opening of love purchase, whether there is operation and exposure directly determines the significance of your store opening. Up to now, there are many stores that have been open for more than one year, but the exposure and ranking are always not ideal, which is worthy of reflection.

一、你的店鋪做好認證了嗎？

1、 Has your store been certified by Baidu?

早在愛采購平臺剛上線的時候，因為商戶還少，認證起到的效果不明顯。所以當開通愛采購的時候，大多數人都怕麻煩，選擇不做認證。

As early as when Baidu love purchasing platform was just launched, because there were few merchants, the effect of Baidu certification was not obvious. Therefore, when opening love purchase, most people are afraid of trouble and choose not to do certification.

但是，當商戶達到一定量，競爭上來之后，沒做認證的店鋪往往都要吃很大的虧。當愛采購做認證的同行店鋪，產品信息展現次數上萬，點擊次數上百，詢盤也在增長的時候。沒做認證的店鋪，產品信息展現次數只有幾百，點擊次數個位數，詢盤沒有。

However, when the number of merchants reaches a certain level and the competition comes up, shops that do not do certification often suffer a lot of losses. When aigou is a peer store certified by Baidu, the number of product information display is tens of thousands, the number of clicks is hundreds, and the inquiry is also growing. For stores not certified by Baidu, the display times of product information are only a few hundred, the number of clicks is single digits, and there is no inquiry.

同樣開通1年時間的店鋪，做了認證每天點擊高達300以上，沒做認證的每天點擊還是個位數。你的店鋪還做認證嗎？

Similarly, stores that have been open for one year have made Baidu certification, with more than 300 clicks per day. Those that have not made Baidu certification still have single digits per day. Does your store still do Baidu certification?

二、你的店鋪開通之后，是否有做運營？

2、 Has your store been operated since its opening?

愛采購店鋪開通之后，只要能夠提供產品相關信息給代理商，代理商可以協助上傳5-10條信息。然后發(fā)現，一些客戶自己運營，1年下來，上傳信息不足百條，甚至有搬運同行帶有LOGO的圖片。

After the opening of AI purchasing store, as long as it can provide product related information to the agent, the agent can assist in uploading 5-10 pieces of information. Then it was found that some customers operated by themselves. After one year, they uploaded less than 100 pieces of information, and even carried pictures with logos from their peers.

如何做好運營？

How to operate well?

1、準備好產品圖片。清晰無水印，正方形，只上傳1次；

1. Prepare product pictures. Clear without watermark, square, only uploaded once;

2、準備好產品標題。不出現多個產品名稱，疑問句，反問句，特殊標點符號，公司全稱，聯系方式，廣告違禁詞等；

2. Prepare the product title. No multiple product names, questions, rhetorical questions, special punctuation marks, full company name, contact information, advertising prohibited words, etc;

3、準備好產品參數。至少5個與產品相關信息;

3. Prepare product parameters. At least 5 product related information;

4、準備好產品詳情。圖文并茂，避開廣告違禁詞;

4. Prepare product details. Picture and text, avoid advertising prohibited words;

5、準備好產品短視頻。

5. Prepare product short video.

拓展閱讀：手把手教你優(yōu)化這5類信息，玩轉愛采購

Expand reading: teach you to optimize these five types of information and play with Baidu love purchasing

三、你的店鋪運營之后，是否有繼續(xù)優(yōu)化？

3、 After the operation of your store, does it continue to be optimized?

當產品信息上傳之后，是否覺得已經做好了呢？答案當然不是的。同行都在不斷更新產品信息，而你的產品信息卻一成不變，甚至不再運營，那你的產品信息都沉底了，又如何能達到預期中的效果呢。運營，不只是上傳信息，還要做好優(yōu)化。

When the product information is uploaded, do you think it has been done? Of course not. Peers are constantly updating product information, but your product information remains unchanged, or even no longer operates. Then your product information has sunk to the bottom, how can you achieve the expected effect. Operation, not only upload information, but also do a good job of optimization.

那么，如何算優(yōu)化呢？

So, how to calculate optimization?

愛采購平臺規(guī)則在不斷的更新，代理商平臺也在跟著不斷的調整，那么，你的店鋪信息是不是也要跟著不斷做出調整呢。不然，店鋪中都是低質信息，怎么能被收錄？怎么能夠優(yōu)于同行信息？怎么做到排名靠前？怎么增加曝光度？怎么做到使用戶留下好的印象的同時咨詢產品信息？

The rules of love purchasing platform are constantly updated, and the agent platform is constantly adjusted. Then, should your store information be constantly adjusted. Otherwise, the store is low-quality information, how can it be included by Baidu? How can it be better than peer information? How to rank top? How to increase the exposure? How to make users leave a good impression while consulting product information?

這些，都是運營優(yōu)化要做的根本。

These are the fundamentals of operation optimization.

四、總結

4、 Summary

愛采購店鋪開通，做好認證非常有必要，同時運營跟優(yōu)化也是缺一不可。

It is very necessary to open love purchasing stores and do a good job in Baidu certification. At the same time, operation and optimization are also indispensable.