Whether the merchants who make love to purchase will encounter such problems, it is clear that my love to purchase shop ranks very high, each keyword is basically in the top few, and the exposure of the shop is also very high, but the inquiry is very poor. This may be because our main diagram, parameters and details page are not well prepared. Next, we will introduce the methods to improve conversion.

一、差異化賣點

1、 Differentiated selling points

我們在愛采購代運營的過程當中，經(jīng)常會問客戶一些問題比如您的產(chǎn)品有沒有核心賣點或者說差異化賣點。所謂的差異化賣點就是你有別人沒有的特色，這些東西放到我們的產(chǎn)品詳情頁中可以更好地體現(xiàn)出我們的產(chǎn)品優(yōu)勢。

In the process of purchasing and operating on behalf of our customers, we often ask customers some questions, such as whether your products have core selling points or differentiated selling points. The so-called differentiated selling point is that you have features that others don't have. These things can better reflect our product advantages by putting them on our product details page.

二、要和同行做對比

2、 Compare with peers

我們想要把產(chǎn)品賣出去，一方面要寫產(chǎn)品的優(yōu)勢，另一方面也要有對比，只有對比才能夠體現(xiàn)出我們的價值。

We want to sell our products. On the one hand, we should write the advantages of our products, and on the other hand, we should have comparisons. Only by comparison can we reflect our value.

比如說，我是做金屬制品的，那就可以說說我的原材料，和同行有什么區(qū)別，設(shè)計方面我可以做一些同行做不了的高難度圖紙，金屬切割的時候有和同行有什么差別等等。這樣一對比，客戶就知道你和同行的差別，自然而然就知道你的產(chǎn)品好在哪里了。

For example, if I work in metal products, I can talk about the difference between my raw materials and those of my peers. In terms of design, I can make some difficult drawings that my peers can't do, and what is the difference between my metal cutting and those of my peers. In this way, customers will know the difference between you and your peers, and naturally know how good your products are.

三、加入客戶案例

3、 Join the customer story

俗話說眼見為實，耳聽為虛，我們在做產(chǎn)品詳情的時候加入客戶案例會讓我們的詳情頁更加鮮活，讓你的意向客戶看到之后，也會想購買你的產(chǎn)品。

As the saying goes, seeing is believing, hearing is believing. When we do product details, adding customer cases will make our details page more vivid, so that your intended customers will also want to buy your product after seeing it.

四、體現(xiàn)公司實力

4、 Reflect the company's strength

一般B端的客戶都非常在乎商家的工廠實力，生產(chǎn)量如何，有沒有相關(guān)的資質(zhì)證書，如果我們能夠體現(xiàn)出我們的公司實力會讓我們更有說服力。比如，我工廠有多大的面積，有多少工人，公司生產(chǎn)力如何，有哪些資質(zhì)證書，是否有等等，這些放在我們的詳情頁上可以為我們提高轉(zhuǎn)化助力。

Generally, B-end customers are very concerned about the factory strength, production capacity and relevant qualification certificates of the business. If we can reflect our company strength, it will make us more persuasive. For example, how large the factory is, how many workers are there, how productive the company is, what qualifications it has, whether it has patents, and so on. These on our details page can help us improve transformation.