1. It is difficult for enterprises to win customers

如今，企業(yè)獲客難度日益加大，企業(yè)運(yùn)營(yíng)成本不斷提升幾乎是每家企業(yè)都會(huì)面臨的難題。究其原因，各行各業(yè)市場(chǎng)競(jìng)爭(zhēng)不斷加劇，產(chǎn)品同質(zhì)化問(wèn)題日益突出，低價(jià)搶占市場(chǎng)情況頻現(xiàn)，企業(yè)利潤(rùn)空間壓縮。同時(shí)，激烈的市場(chǎng)競(jìng)爭(zhēng)環(huán)境也導(dǎo)致獲取新客戶的難度越來(lái)越大。在高獲客成本和低銷售價(jià)格的雙重?cái)D壓下，企業(yè)生存環(huán)境不斷惡化，企業(yè)發(fā)展難以走上良性循環(huán)的軌道。

Nowadays, it is increasingly difficult for enterprises to obtain customers, and the increasing cost of enterprise operation is a problem that almost every enterprise will face. The reason is that the market competition in all walks of life is intensifying, the problem of product homogeneity is increasingly prominent, the situation of low price seizing the market is frequent, and the profit space of enterprises is compressed. At the same time, the fierce market competition environment also makes it more and more difficult to obtain new customers. Under the double pressure of high customer acquisition cost and low sales price, the survival environment of enterprises is deteriorating, and the development of enterprises is difficult to get on the track of a virtuous circle.

2.營(yíng)銷沒(méi)效果

2. Marketing has no effect

據(jù)材料網(wǎng)了解，大部分傳統(tǒng)企業(yè)主都嘗試做過(guò)線上推廣，但經(jīng)常會(huì)遇到預(yù)算難以把控、效果無(wú)法保障的情況。不少企業(yè)會(huì)招聘的網(wǎng)絡(luò)推廣人才進(jìn)行營(yíng)銷推廣，但實(shí)施下來(lái)才發(fā)現(xiàn)，由于企業(yè)客戶決策時(shí)間長(zhǎng)的特點(diǎn)影響，2B營(yíng)銷往往無(wú)法馬上獲客。更終出現(xiàn)人才流動(dòng)性大，導(dǎo)致企業(yè)營(yíng)銷推廣不穩(wěn)定的情況。

According to China Materials Network, most traditional business owners have tried to promote online, but often encounter situations where the budget is difficult to control and the effect cannot be guaranteed. Many enterprises will recruit professional network promotion talents for marketing promotion, but after implementation, it is found that due to the characteristics of long decision-making time of enterprise customers, 2B marketing often can not immediately win customers. Finally, there is a large flow of talents, which leads to the instability of enterprise marketing and promotion.

3.推廣效率低

3. Low promotion efficiency

企業(yè)做線上推廣無(wú)外乎“提升影響力”和“增加產(chǎn)品銷量”兩大目的，這需要企業(yè)對(duì)互聯(lián)網(wǎng)產(chǎn)品有較為敏銳的嗅覺(jué)。及時(shí)抓住適合企業(yè)推廣的互聯(lián)網(wǎng)產(chǎn)品紅利期，可以實(shí)現(xiàn)事半功倍的效果。但是傳統(tǒng)企業(yè)通常接觸網(wǎng)絡(luò)產(chǎn)品環(huán)境相對(duì)滯后，關(guān)于互聯(lián)網(wǎng)產(chǎn)品的運(yùn)營(yíng)經(jīng)驗(yàn)更是相對(duì)匱乏，企業(yè)整體的推廣效率難以提升。

The online promotion of enterprises is nothing more than "enhancing brand influence" and "increasing product sales", which requires enterprises to have a relatively sharp sense of Internet products. Timely grasp the dividend period of Internet products suitable for enterprise promotion can achieve twice the result with half the effort. However, traditional enterprises usually have relatively lagged contact with the network product environment, and the operation experience of Internet products is relatively scarce. It is difficult to improve the overall promotion efficiency of enterprises.

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