我們通過(guò)運(yùn)營(yíng)一些店鋪后可以看到，4星，7.7分的店鋪曝光量只在1000-3000以下徘徊，可以說(shuō)，效果慘淡，這對(duì)于投錢(qián)做愛(ài)采購(gòu)的商家和愛(ài)采購(gòu)平臺(tái)來(lái)說(shuō)，無(wú)疑是一種雙輸?shù)木置?。那造成這種后果的原因是什么呢？下面濟(jì)南愛(ài)采購(gòu)開(kāi)戶人員為您分析：

After operating some stores, we can see that the exposure of 4-star and 7.7 point stores is only hovering below 1000-3000, which can be said to have a dismal effect. This is undoubtedly a win-win situation for merchants and love procurement platforms who invest in sex procurement. What is the reason for this consequence? Below is an analysis by the account opening personnel of Baidu Ai Procurement in Jinan:

一：不會(huì)拆解產(chǎn)品

1： Not able to disassemble products

通常情況下，做愛(ài)采購(gòu)的商家是可以提供產(chǎn)品規(guī)格說(shuō)明書(shū)的，但產(chǎn)品規(guī)格說(shuō)明書(shū)上的信息有限，此時(shí)如果不能根據(jù)有限的產(chǎn)品規(guī)格說(shuō)明信息來(lái)對(duì)產(chǎn)品進(jìn)行拆解，那愛(ài)采購(gòu)的推廣效果就會(huì)大打折扣。

Usually, merchants who engage in sex purchasing can provide product specifications, but the information on the product specifications is limited. If the product cannot be disassembled based on the limited product specification information, the promotion effect of love purchasing will be greatly reduced.

以產(chǎn)品鍍鎳鋼帶為例：

Taking nickel plated steel strip as an example:

相關(guān)信息較少，此時(shí)們就需要根據(jù)給定信息挖掘產(chǎn)品的屬性關(guān)鍵詞，和可變項(xiàng)，并據(jù)此實(shí)現(xiàn)產(chǎn)品的拆解。如：如果把抗拉強(qiáng)度，維氏硬度，布氏硬度，洛氏硬度的屬性值都寫(xiě)上，再加上一些通用屬性，屬性層面就解決了。只要你會(huì)產(chǎn)品拆解，運(yùn)營(yíng)愛(ài)采購(gòu)信手捏來(lái)。

There is less relevant information, so we need to mine the product's attribute keywords and variables based on the given information, and then achieve product disassembly accordingly. For example, if the attribute values of tensile strength, Vickers hardness, Brinell hardness hardness and Rockwell hardness are written, and some general attributes are added, the attribute level will be solved. As long as you know how to disassemble products, you can easily handle operations and procurement.

二．沒(méi)有SEO意識(shí)

2、 Lack of SEO awareness

做愛(ài)采購(gòu)重要的就是要建立SEO意識(shí)，要像做網(wǎng)站優(yōu)化一樣，去做愛(ài)采購(gòu)優(yōu)化，可以將產(chǎn)品拆解表中的詞看作詞根，然后根據(jù)不同的排列組合方式去生成關(guān)鍵詞詞庫(kù)，詞庫(kù)建立后，就需要為每個(gè)關(guān)鍵詞創(chuàng)建一個(gè)產(chǎn)品，以便覆蓋所有關(guān)鍵詞。后續(xù)就可以圍繞關(guān)鍵詞去發(fā)布、測(cè)試，優(yōu)化們的產(chǎn)品了。

The important thing to do Baidu Love Procurement is to establish SEO awareness, just like doing website optimization, to do Love Procurement optimization. You can consider the words in the product disassembly table as word roots, and then generate a keyword vocabulary based on different arrangement and combination methods. After the vocabulary is established, you need to create a product for each keyword to cover all key keywords. In the future, we can publish, test, and optimize our products around key keywords.

如果沒(méi)有SEO意識(shí)，就會(huì)間接造成如下惡果：

If there is no SEO awareness, it will indirectly cause the following negative consequences:

產(chǎn)品標(biāo)題不合理

Unreasonable product title

幫助用戶拓展關(guān)鍵詞，設(shè)置個(gè)性化標(biāo)題，就成了工作。在后續(xù)的優(yōu)化過(guò)程中將跟客戶通力配合，根據(jù)實(shí)際情況輸出多組個(gè)性化，定制化的產(chǎn)品標(biāo)題組合，并以EXCEL的形式提供給客戶。

Helping users expand their keywords and set personalized titles has become a key focus of their work. In the subsequent optimization process, we will work together with the customer to output multiple sets of personalized and customized product title combinations based on the actual situation, and provide them to the customer in Excel format.

產(chǎn)品點(diǎn)擊率低：

Low product click through rate:

當(dāng)用戶進(jìn)到商鋪后，都找不見(jiàn)滿足自己關(guān)鍵詞需求的產(chǎn)品，哪里來(lái)的點(diǎn)擊率呢？為了解決點(diǎn)擊率低的問(wèn)題，除了優(yōu)化產(chǎn)品標(biāo)題外，后續(xù)將會(huì)為商戶輸出個(gè)性化產(chǎn)品關(guān)聯(lián)搭配策略，完善用戶在店鋪內(nèi)的瀏覽動(dòng)線，提升產(chǎn)品點(diǎn)擊量，減少跳出率。

When users enter the store and cannot find products that meet their keyword needs, where does the click through rate come from? In order to solve the problem of low click through rate, in addition to optimizing product titles, it will output personalized product related matching strategies for merchants in the future, improve users' browsing lines in stores, increase product click through rate and reduce bounce rate.

主推產(chǎn)品流量差：

Main product traffic difference:

主推產(chǎn)品的標(biāo)題沒(méi)有覆蓋用戶搜索需求詞，導(dǎo)致30天的流量都沒(méi)破千，流量都沒(méi)有，上哪里去找轉(zhuǎn)化。商戶主推的商品是存在嚴(yán)重的內(nèi)部競(jìng)爭(zhēng)關(guān)系的，這就使得即便設(shè)置了主推，效果也不佳，后續(xù)將為為商戶輸出主推產(chǎn)品策略，并通過(guò)AB測(cè)試來(lái)提升主推產(chǎn)品的展示與轉(zhuǎn)化效果。

The title of the main product did not cover the user's search keywords, resulting in 30 days of traffic not exceeding 1000, and there was no traffic. Where to find conversion. The products promoted by merchants have serious internal competition, which results in poor performance even if a main promotion is set up. In the future, we will output the main promotion product strategy for merchants and improve the display and conversion effect of the main promotion products through AB testing.

商機(jī)廣場(chǎng)獲取不到有效推薦：

Business opportunity square cannot obtain valid recommendations:

由于沒(méi)有SEO思維，商戶將應(yīng)用場(chǎng)景作為了主推關(guān)鍵詞，訂閱的產(chǎn)品關(guān)鍵詞非常不精準(zhǔn)，根本獲取不到有效的商機(jī)推薦線索，能有轉(zhuǎn)化，才是怪事。在后續(xù)應(yīng)該圍繞主營(yíng)業(yè)務(wù)來(lái)設(shè)定訂閱詞，店鋪的運(yùn)營(yíng)也應(yīng)該以此為基準(zhǔn)。當(dāng)運(yùn)營(yíng)方向出現(xiàn)偏差，擁有再優(yōu)良的產(chǎn)品也銷(xiāo)售不出去。

Due to the lack of SEO thinking, merchants have chosen application scenarios as their main promotion keywords. The subscribed product keywords are very inaccurate, and effective business recommendation leads cannot be obtained. It is a strange thing that there can be conversion. In the future, subscription terms should be set around the main business, and the operational focus of the store should also be based on this. When there is a deviation in the operational direction, even the best products cannot be sold.

三：后臺(tái)資源沒(méi)有規(guī)劃

3： Backend resources not planned

要充分利用文件夾的分層管理功能，將產(chǎn)品的圖片，視頻等資源有效的管理起來(lái)，素材的命名也不要有所懈怠，以便為后續(xù)的運(yùn)營(yíng)升級(jí)，打下良好的基礎(chǔ)。請(qǐng)時(shí)刻記住，條理清晰的后臺(tái)是你運(yùn)營(yíng)好愛(ài)采購(gòu)的基礎(chǔ)。不要因?yàn)橐粫r(shí)痛快，給自己的后續(xù)運(yùn)營(yíng)埋雷。更多相關(guān)內(nèi)容就來(lái)我們網(wǎng)站http://www.aimichina.com咨詢！

To fully utilize the hierarchical management function of folders, effectively manage product resources such as images and videos, and do not neglect the naming of materials, in order to lay a good foundation for subsequent operational upgrades. Please always remember that a well organized backend is the foundation for you to operate your love procurement well. Don't bury thunder in your subsequent operations just because of temporary pleasure. For more related content, come to our website http://www.aimichina.com consulting service