“一個愛采購店鋪效果很差，影響的原因有哪些？”這個問題，存在于大多數(shù)的愛采購店鋪，今天咱就圍繞這個話題來聊一聊。從
濟南愛采購運營這么長的時間來看，一個愛采購店鋪效果很差，通?？梢苑譃橐韵聨追N。
What are the reasons for the poor performance of a love procurement store? "This question exists in most love procurement stores. Today, let's talk about this topic. Judging from the long operation time of Baidu Aigou in Jinan, an Aigou store has a poor effect, which can usually be divided into the following types.
1、愛采購店鋪沒有曝光量；（曝光量就是展現(xiàn)量）
1. Love purchasing stores have no exposure; (Exposure is the amount displayed)
2、愛采購店鋪有曝光量，但是沒有點擊量；
2. Love procurement stores have exposure but no click through;
3、愛采購店鋪有曝光量，有點擊量，但是沒有詢盤；
3. Love procurement stores have exposure and clicks, but no inquiries;
4、愛采購店鋪有曝光量，有點擊量，有詢盤但是不精準；
4. Love procurement stores have exposure, clicks, and inquiries but are not accurate;
5、愛采購店鋪有曝光量，有點擊量，有詢盤但是沒成交。
5. Love procurement stores have exposure, clicks, and inquiries but no transactions.
接下來，我們可以通過反推法，通過結(jié)果找問題。
Next, we can use the reverse inference method to find the problem through the results.
1、愛采購店鋪沒有曝光量。
1. Love procurement store has no exposure.
這里先說一下，日均曝光量低于300，基本等同于愛采購店鋪沒有曝光。造成這種結(jié)果的直接原因分為三類：
First of all, if the daily average exposure is less than 300, it is basically equivalent to the fact that the Love Procurement store has not been exposed. The direct causes of this result can be divided into three categories:
一：店鋪問題；二：產(chǎn)品問題；三：行業(yè)問題。
1： Store issues; 2： Product issues; 3： Industry issues.
如果再細分的話，又包括：店鋪沒有做真實性認證、店鋪有違規(guī)行為被降權(quán)、店鋪沒有開通在線交易、商品類目選擇不正確、店鋪商品數(shù)量少、產(chǎn)品標題設(shè)置不規(guī)范、產(chǎn)品主圖差或者少、詳情制作不符合愛采購規(guī)則、沒有開通視頻營銷、沒有提交問答等。
If further subdivided, it also includes: the store has not undergone authenticity authentication, the store has been downgraded due to violations, the store has not opened online transactions, the selection of product categories is incorrect, the number of products in the store is small, the product title setting is not standardized, the main image of the product is poor or insufficient, the details are not made in accordance with Love Procurement Rules, video marketing is not activated, and professional Q&A is not submitted.
知道了一些大致的問題，我們就可以對癥下藥解決問題。
Once we know some general problems, we can apply the right medicine to the problem.
1、店鋪提交真實性認證；
1. Store submission authenticity authentication;
2、查找店鋪違規(guī)行為，如果是“重復鋪貨”導致店鋪扣分，可以下架判定為重復的商品，只保留一個，這樣店鋪扣分就會消失；
2. Search for illegal behavior in the store. If it is due to "duplicate distribution" causing the store to deduct points, it can be removed from the shelves and judged as duplicate products. Only one item will be retained, so that the store's deduction points will disappear;
3、店鋪開通在線交易功能；
3. Activate online transaction function in the store;
4、商品類目一定要選擇合適的，并且保持店鋪商品有20個以上，按照愛采購的規(guī)則，設(shè)置產(chǎn)品標題、圖片以及詳情頁，讓每個商品的星級達到4星及以上。
4. It is important to choose suitable product categories and maintain a minimum of 20 items in the store. According to the rules of Love Purchasing, set product titles, images, and detail pages to achieve a star rating of 4 stars or above for each product.
5、服務(wù)行業(yè)在愛采購平臺的曝光量相對較少，這種情況建議是多上品，核心大詞設(shè)置完之后，再添加一些區(qū)域關(guān)鍵詞。
5. The exposure of the service industry on the Love Procurement platform is relatively low. In this case, it is recommended to focus on high-quality products and add some regional keywords after setting the core keywords.
2、愛采購店鋪有曝光量，但是沒有點擊量。
2. The Love Procurement store has exposure but no click through.
這里先說一下，日均曝光量低于3，基本等同于愛采購店鋪沒有點擊量。造成這種結(jié)果的直接原因基本是產(chǎn)品，比如說：產(chǎn)品排名不夠靠前、產(chǎn)品主圖沒有吸引力、產(chǎn)品標價與實際價格相差過大等。
First of all, if the daily average exposure is less than 3, it is basically equivalent to the fact that the Love Procurement store has no click through traffic. The direct reason for this result is basically the product, such as: the product ranking is not high enough, the main image of the product is not attractive, and the difference between the listed price and the actual price is too large.
可以通過這些方式改進店鋪：
You can improve your store through these methods:
1、從買家的角度思考產(chǎn)品主圖應(yīng)該怎么做，吸引用戶點擊；
1. From the perspective of the buyer, consider how to create the main image of the product to attract user clicks;
2、合理設(shè)置產(chǎn)品標題；
2. Reasonably set product titles;
3、產(chǎn)品星級盡可能做到5星；
3. The star rating of the product should be as high as 5 stars as possible;
4、產(chǎn)品的標價可以參考同行，和同行不要相差太多；
4. The price of the product can refer to peers, and should not differ too much from peers;
5、產(chǎn)品開通在線交易；
5. Product activation for online transactions;
6、店鋪開通實力工廠或?qū)嵙n口。
6. The store opens a strong factory or a strong outlet.
3、愛采購店鋪有曝光量，有點擊量，但是沒有詢盤。
3. Love procurement stores have exposure and click through, but no inquiries.
愛采購詢盤包括：電話咨詢、在線咨詢、表單這三種。店鋪沒有詢盤，原因包括在這幾點：1、電話設(shè)置錯誤；2、產(chǎn)品價格；3、產(chǎn)品標題；4、產(chǎn)品圖片；5、產(chǎn)品屬性；6、產(chǎn)品詳情頁；7、在線咨詢和表單沒有人跟進。
Love procurement inquiries include: telephone inquiries, online inquiries, and forms. The store did not make an inquiry due to the following reasons: 1. Incorrect phone settings; 2. Product price; 3. Product title; 4. Product images; 5. Product attributes; 6. Product details page; 7. Online consultation and forms were not followed up by anyone.
可以通過這些方式改進店鋪：
You can improve your store through these methods:
1、設(shè)置正確的電話號碼，另外陌生的號碼盡量要接，因為愛采購的電話咨詢屬于虛擬號碼；
1. Set the correct phone number, and try to answer unfamiliar numbers as much as possible, as purchasing phone inquiries are virtual numbers;
2、產(chǎn)品價格不要和實價相差過大；
2. The product price should not differ significantly from the actual price;
3、產(chǎn)品標題設(shè)置準確；
3. Accurate setting of product titles;
4、產(chǎn)品主圖有吸引力，產(chǎn)品附圖從多方面展示產(chǎn)品，圖片清晰；
4. The main image of the product is attractive, and the product image showcases the product from multiple aspects, with clear images;
5、認真填寫產(chǎn)品屬性，可以著重思考客戶關(guān)心哪些屬性；
5. Fill in the product attributes carefully, and focus on thinking about which attributes the customer cares about;
6、產(chǎn)品詳情頁，從多個角度展示產(chǎn)品優(yōu)勢、企業(yè)優(yōu)勢，達到吸引客戶產(chǎn)生購買欲望；
6. Product details page, showcasing product and enterprise advantages from multiple perspectives to attract customers and generate purchasing desire;
7、安裝愛采購賣家版APP，及時回復在線咨詢和表單。
7. Install the Love Procurement Seller Edition app and promptly respond to online inquiries and forms.
4、愛采購店鋪有曝光量，有點擊量，有詢盤但是不精準。
4. Love procurement stores have exposure, clicks, and inquiries, but they are not accurate.
一般來說，詢盤不精準包括這幾種：1、表單咨詢不精準；（這種是比較多的）2、商品類目選擇不對；3、產(chǎn)品標題設(shè)置不對；4、產(chǎn)品匹配到其他關(guān)鍵詞，比如說上游以及下游等。
Generally speaking, inaccurate inquiries include: 1. Inaccurate form inquiries; (This is quite common) 2. Wrong selection of product categories; 3. The product title is set incorrectly; 4. The product is matched to other keywords, such as upstream and downstream.
可以通過這些方式優(yōu)化店鋪：1、不精準的表單，簡單的回復一下，保持服務(wù)評分；2、選擇符合行業(yè)的正確類目；3、通過數(shù)據(jù)分析，找到不合適的產(chǎn)品，優(yōu)化產(chǎn)品標題。
You can optimize your store through these methods: 1. inaccurate forms, simple replies, and maintaining service ratings; 2. Select the correct category that matches the industry; 3. Through data analysis, identify inappropriate products and optimize product titles.
5、愛采購店鋪有曝光量，有點擊量，有詢盤但是沒成交。
5. Love procurement stores have exposure, clicks, and inquiries but no transactions.
通常情況下，店鋪有詢盤沒有成交的話，更多的問題在于產(chǎn)品本身以及跟進人員等，作為一個運營來說，更多要思考的就是想辦法幫客戶做更多的詢盤，提高成交的概率。
Usually, if a store has inquiries but no transactions, the more problems lie in the product itself and follow-up personnel. As an operator, the more important thing to consider is to find ways to help customers make more inquiries and increase the probability of transactions.
The above is a little bit of love procurement operation opinions shared with everyone today. Thank you for reading. If you also have some good operation methods, welcome to our website http://www.aimichina.com Leave a message to share.
山東百度愛采購運營代理
