百度愛采購擁有超過1.2億的采購用戶和超過600萬的供應(yīng)商用戶，這些用戶來自全國各地，涵蓋了各種行業(yè)和領(lǐng)域，對于有代運營和深度運營的商家來說，百度愛采購是一個性價比極高的推廣引流工具，可通過平臺上的多種推廣方式提高企業(yè)的知名度和曝光率，并有機(jī)會接觸到更多的潛在客戶。

Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For merchants with delegated and deep operations, Baidu AiGou is a highly cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to contact more potential customers.

愛采購運營技巧

Love procurement operation skills

在百度愛采購?fù)葧T權(quán)益的公平輪播展示機(jī)制下，供應(yīng)信息收錄率與點擊量不高的商戶依然不少，在相同的權(quán)益下，為何不同商家之間的展現(xiàn)效果相差如此之大？本質(zhì)上還是供應(yīng)信息的質(zhì)量問題。

Under the fair rotation display mechanism of Baidu Love Procurement with equal membership rights, there are still many merchants with low supply information inclusion rate and click through volume. Why does the display effect differ so much between different merchants under the same rights? Essentially, it is still a quality issue of supply information.

如何優(yōu)化店鋪裝修？

How to optimize store decoration?

店鋪裝修的效果好壞跟排名息息相關(guān)，那如何優(yōu)化店鋪裝修呢？

The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration?

高清的產(chǎn)品，最好有專業(yè)拍攝的產(chǎn)品，對于新的高質(zhì)量，百度將優(yōu)先抓取和排名；每款產(chǎn)品的詳細(xì)信息，包括產(chǎn)品介紹、特性、優(yōu)勢、用途、資質(zhì)，讓消費者對企業(yè)更加信任，提高成交率。

For high-definition products, it is best to have professionally filmed products. For new high-quality products, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, qualifications, to increase consumer trust in the enterprise and improve transaction rates.

如何優(yōu)化產(chǎn)品發(fā)布？

How to optimize product releases?

產(chǎn)品類目

Product categories

選擇的類目必須與百度的類目匹配，如果不確定具體的類目，可以在愛采購中搜索對應(yīng)的關(guān)鍵詞，在分類選項中可以看到要選擇的類目。

The selected category must match Baidu's category. If you are unsure of the specific category, you can search for the corresponding keyword in AiGou and see the category you want to select in the classification options.

產(chǎn)品標(biāo)題

Product Title

推薦標(biāo)準(zhǔn)為：關(guān)鍵詞、品牌、關(guān)鍵詞描述、產(chǎn)品型號屬性描述。標(biāo)題簡要清晰地圍繞主體內(nèi)容撰寫，與產(chǎn)品內(nèi)容相關(guān)；與標(biāo)題內(nèi)容相關(guān)的關(guān)鍵詞疊加次數(shù)小于等于3次；語義流暢，無亂碼，不建議亂用特殊字符。

The recommended criteria are: keywords, brand, keyword description, and product model attribute description. The title is briefly and clearly written around the main content, related to the product content; The number of times keywords related to the title content are stacked is less than or equal to 3 times; Smooth semantics, no garbled characters, and it is not recommended to randomly use special characters.

產(chǎn)品關(guān)鍵詞

Product keywords

關(guān)鍵詞必須有搜索熱度，盡量使用市場和行業(yè)常用詞，或者填寫產(chǎn)品常用的常用名稱/別名，以符合買家搜索習(xí)慣，增加搜索點擊頻率。

Keywords must have search popularity, using commonly used market and industry keywords as much as possible, or filling in commonly used product names/aliases to conform to buyer search habits and increase search click frequency.

產(chǎn)品主圖

Product main image

上傳五張，每張大小不超過4MB，至少三張不同的產(chǎn)品。長寬比為1:1，要清晰，推薦750*750，水印大小不超過的20%，產(chǎn)品主體不能被遮擋。

Upload five photos, each of no more than 4MB in size, with at least three different products. The aspect ratio is 1:1, which should be clear. 750 * 750 is recommended, and the watermark size should not exceed 20%. The product body should not be obstructed.

產(chǎn)品價格

product price

填寫價格字段并合理（如機(jī)械填寫1元，是不合理的價格）；填寫價格時盡量不要寫“面議”，價格面議一般視為嚴(yán)重劣質(zhì)商品。

Fill in the price field and make it reasonable (such as filling in 1 yuan for machinery, which is an unreasonable price); Try not to write "negotiable" when filling in prices, as negotiable prices are generally considered as seriously inferior products.

??產(chǎn)品數(shù)量

?? Product quantity

如果你的產(chǎn)品質(zhì)量和同行相差不大，那么想要有好的排名，至少要在產(chǎn)品數(shù)量上有優(yōu)勢。

If your product quality is not significantly different from your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity.

03

03

如何進(jìn)行后臺數(shù)據(jù)分析？

How to conduct backend data analysis?

1、店鋪的曝光量、點擊量、訪客數(shù)

1. The exposure, clicks, and visitors of the store

數(shù)據(jù)量的大小關(guān)系基本上是曝光量>點擊量>訪客數(shù)，如果三個數(shù)據(jù)量都比較低，就說明店鋪信息量少，標(biāo)題關(guān)鍵詞拓展少，不符合買家的搜索習(xí)慣，需要提升商品數(shù)量，優(yōu)化標(biāo)題關(guān)鍵詞。

The relationship between the size of data volume is basically exposure>click through>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which is not in line with the search habits of buyers. It is necessary to increase the number of products and optimize title keywords.

若每天的點擊數(shù)和訪客數(shù)的數(shù)量差不多，這意味著訪客點擊你的店鋪一次后就離開了，證明產(chǎn)品的、價格、介紹等信息有問題，沒有吸引和留住買家，需要提高產(chǎn)品頁面的質(zhì)量以留住客戶并提高轉(zhuǎn)化率。

If the number of clicks per day is similar to the number of visitors, it means that visitors leave after clicking on your store once, indicating that there are issues with the product, price, introduction, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.

2、商品收錄數(shù)量與平均展示位

2. Number of products included and average display space

商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況，商家應(yīng)保持一定的節(jié)奏添加產(chǎn)品信息，平均展示位置是商鋪里獲得展示的信息平均排名，如果排名太低，說明產(chǎn)品有很多低質(zhì)的信息降低了排名，需要進(jìn)行調(diào)整。

The number of products included represents the inclusion status after the information is published. Merchants should maintain a certain pace to add product information, and the average display position is the average ranking of the information obtained from the store. If the ranking is too low, it indicates that there is a lot of low-quality information in the product that has lowered the ranking and needs to be adjusted.

店鋪優(yōu)化建議

Store optimization suggestions

1.是否做過真實性認(rèn)證

1. Have you undergone authenticity authentication

請準(zhǔn)備好真實性證明材料，由服務(wù)商協(xié)助申請。

Please prepare the authenticity proof materials and have the service provider assist in the application.

2.產(chǎn)品信息問題

2. Product information issues

相同和重復(fù)的會降低排名，最低要求是換封面。提取少數(shù)公司和產(chǎn)品的核心競爭優(yōu)勢，放在產(chǎn)品詳情頁的開頭。豐富店內(nèi)產(chǎn)品視頻，提高視頻覆蓋率。

Same and duplicate items will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products, and place them at the beginning of the product details page. Enrich in store product videos and increase video coverage.

3.賣家版APP活躍度低

3. The seller version app has low activity

優(yōu)化建議：每周至少登錄兩次，建議每天登錄。

Optimization suggestion: Log in at least twice a week, and it is recommended to log in daily.

馳業(yè)愛采購代運營服務(wù)

Chiyeai Procurement Agency Operations Service

在店鋪運營方面，馳業(yè)愛采購代運營為企業(yè)提供最佳的推廣方案，幫助企業(yè)上傳產(chǎn)品、托管店鋪等，全方位地為企業(yè)打造優(yōu)秀店鋪，提升店鋪星級、流量效果、線索響應(yīng)率，大幅度提升企業(yè)的曝光量、點擊量、訪客數(shù)，提高企業(yè)的品牌知名度和銷售效率，大大提升推廣效益！

In terms of store operation, Chi Ye Ai Procurement Agency provides the best promotion plan for enterprises, helping them upload products, manage stores, etc., comprehensively creating excellent stores for enterprises, improving store star rating, traffic effect, lead response rate, significantly increasing enterprise exposure, click through rate, visitor number, enhancing brand awareness and sales efficiency, and greatly enhancing promotion efficiency!

如果您不熟悉互聯(lián)網(wǎng)，不了解愛采購規(guī)則，不用擔(dān)心，馳業(yè)擁有專業(yè)的運營團(tuán)隊，對您的商品進(jìn)行優(yōu)化，提升收錄率并提高搜索排名，增加曝光量，提升轉(zhuǎn)化率，推廣效果杠杠的！

If you are not familiar with the Internet and love purchase rules, don't worry. Chiye has a professional operation team to optimize your products, improve the inclusion rate and search ranking, increase the exposure, improve the conversion rate, and promote the effectiveness!