在濟南愛采購這片商業(yè)天地里，產(chǎn)品屬性的填寫就如同給商品打造一張精準的 “身份名片”，它不僅關(guān)乎商品能否精準觸達目標(biāo)采購商，更對店鋪的信譽與競爭力有著深遠影響。遵循規(guī)范、準確且詳盡地填寫產(chǎn)品屬性，是運營者開啟采購大門、收獲訂單的關(guān)鍵一步。

　　In the commercial world of Jinan Love Procurement, filling in product attributes is like creating a precise "identity card" for a product. It not only affects whether the product can accurately reach the target purchaser, but also has a profound impact on the reputation and competitiveness of the store. Following standards, accurately and thoroughly filling in product attributes is a crucial step for operators to open the door to procurement and receive orders.

　　一、屬性填寫的數(shù)量要求

　　1、 Quantity requirement for attribute filling

　　濟南愛采購平臺建議，商品屬性填寫不得少于 5 個，而 10 - 15 個屬性項是較為理想的狀態(tài) 。以一款辦公用的打印機為例，只填寫 “品牌”“型號” 這兩個屬性，采購商獲取的信息極為有限，難以對產(chǎn)品建立全面認知。但若是能再補充上 “打印速度（黑白 / 彩色每分鐘頁數(shù)）”“打印分辨率”“紙張容量（紙盒 / 手動進紙）”“連接方式（USB / 無線 / WiFi 直連）”“掃描功能（平板式 / 饋紙式，分辨率）”“復(fù)印縮放比例范圍”“墨盒 / 硒鼓類型及容量”“機身尺寸”“重量”“適用場景（家庭辦公 / 小型企業(yè) / 大型辦公場所）” 等屬性，采購商就能從多維度了解產(chǎn)品，判斷其是否契合自身需求，大大提升產(chǎn)品的吸引力與成交可能。

　　Jinan Love Procurement Platform suggests that the number of product attributes should not be less than 5, and 10-15 attribute items are a more ideal state. Taking an office printer as an example, if only the "brand" and "model" attributes are filled in, the information obtained by the purchaser is extremely limited, making it difficult to establish a comprehensive understanding of the product. But if additional attributes such as "printing speed (black and white/color pages per minute)", "printing resolution", "paper capacity (paper box/manual feeding)", "connection method (USB/wireless/WiFi direct connection)", "scanning function (tablet/paper feeding, resolution)", "copy scaling ratio range", "ink cartridge/toner cartridge type and capacity", "body size", "weight", "applicable scenarios (home office/small business/large office space)" can be added, buyers can understand the product from multiple dimensions, judge whether it meets their own needs, and greatly enhance the attractiveness and transaction possibility of the product.

　　二、確保屬性真實有效

　　2、 Ensure the authenticity and validity of attributes

　　杜絕無效屬性：像 “其它”“所在地”“起批量”“公司名稱”“聯(lián)系方式”“優(yōu)勢”“服務(wù)” 這類寬泛、無法精準描述產(chǎn)品特征的詞匯，都屬于無效屬性項，應(yīng)避免填寫。屬性值如 “無限”“不限”“各種”“多種可選”“咨詢客服”，或與該商品屬性無關(guān)的符號等，同樣無效。例如，在描述一款燈具的 “光源類型” 屬性時，填寫 “多種可選”，采購商無法得知燈具到底采用的是 LED、節(jié)能燈還是其他光源，這就導(dǎo)致屬性失去了意義。此外，屬性項和屬性值必須匹配，若 “適用范圍” 的屬性值為 “123”，或 “型號” 的屬性值填成商品類別，也會讓采購商感到困惑，降低對產(chǎn)品的信任度。

　　Eliminate invalid attributes: Words such as "other", "location", "batch size", "company name", "contact information", "advantages", and "services" that are broad and cannot accurately describe product features are all invalid attribute items and should be avoided from being filled in. Attribute values such as "infinite", "unlimited", "various", "multiple options", "consult customer service", or symbols unrelated to the attributes of the product are also invalid. For example, when describing the "light source type" attribute of a lighting fixture, filling in "multiple options" makes it impossible for the purchaser to know whether the fixture is using LED, energy-saving lamps, or other light sources, resulting in the attribute losing its meaning. In addition, the attribute items and attribute values must match. If the attribute value of "scope of application" is "123" or the attribute value of "model" is filled in as the product category, it will also confuse the purchaser and reduce their trust in the product.

　　與實際產(chǎn)品相符：填寫的所有屬性都必須如實反映產(chǎn)品的真實情況。若銷售的是一款宣稱 “防水” 的戶外手表，在 “防水等級” 屬性上，就應(yīng)依據(jù)產(chǎn)品實際達到的防水標(biāo)準，準確填寫如 “IPX8”，而非隨意夸大或虛報。否則，采購商收到貨后發(fā)現(xiàn)手表并不具備所描述的防水性能，不僅會引發(fā)退貨糾紛，還會嚴重損害店鋪聲譽，影響后續(xù)業(yè)務(wù)。

　　Match with actual product: All attributes filled in must truthfully reflect the true situation of the product. If you are selling an outdoor watch that claims to be "waterproof", in terms of the "waterproof rating" attribute, you should accurately fill in "IPX8" based on the actual waterproof standard that the product has achieved, rather than exaggerating or falsely reporting it. Otherwise, if the purchaser finds that the watch does not have the described waterproof performance after receiving the goods, it will not only cause return disputes, but also seriously damage the reputation of the store and affect subsequent business.

　　三、契合行業(yè)標(biāo)準與買家習(xí)慣

　　3、 Meets industry standards and buyer habits

　　參考行業(yè)規(guī)范：不同行業(yè)的產(chǎn)品有著各自的屬性標(biāo)準和專業(yè)術(shù)語。在填寫屬性時，運營者要深入了解所屬行業(yè)的相關(guān)規(guī)范。例如，在機械制造行業(yè)，描述一款機床的 “精度” 屬性時，需依據(jù)行業(yè)通用的精度衡量指標(biāo)，如 “定位精度 ±0.005mm”“重復(fù)定位精度 ±0.003mm” 來填寫，這樣專業(yè)且規(guī)范的表述，能讓同行采購商迅速理解產(chǎn)品的關(guān)鍵性能。

　　Reference industry standards: Products from different industries have their own attribute standards and professional terminology. When filling in attributes, operators need to have a deep understanding of the relevant industry standards. For example, in the mechanical manufacturing industry, when describing the "accuracy" attribute of a machine tool, it is necessary to fill in the industry's commonly used accuracy measurement indicators, such as "positioning accuracy ± 0.005mm" and "repeated positioning accuracy ± 0.003mm". Such professional and standardized expressions can enable peer purchasers to quickly understand the key performance of the product.

　　貼合買家搜索習(xí)慣：站在采購商的角度思考，他們在搜索產(chǎn)品時會關(guān)注哪些屬性。比如，當(dāng)采購 “運動鞋” 時，買家大概率會關(guān)注 “品牌”“鞋碼”“顏色”“材質(zhì)（鞋面 / 鞋底）”“適用運動類型（跑步 / 籃球 / 足球等）”“緩震技術(shù)” 等屬性。運營者在填寫產(chǎn)品屬性時，就應(yīng)重點突出這些買家關(guān)心的內(nèi)容，增加產(chǎn)品在搜索結(jié)果中的曝光幾率。

　　Adapting to buyer search habits: From the perspective of buyers, what attributes do they pay attention to when searching for products. For example, when purchasing "sports shoes", buyers are likely to focus on attributes such as "brand", "shoe size", "color", "material (upper/sole)", "suitable sports type (running/basketball/soccer, etc.)", "cushioning technology", etc. When filling in product attributes, operators should highlight the content that buyers are concerned about and increase the exposure of the product in search results.

　　四、屬性的深度與廣度挖掘

　　4、 Mining the Depth and Breadth of Attributes

　　深度挖掘產(chǎn)品特性：除了常規(guī)的基礎(chǔ)屬性，要深入挖掘產(chǎn)品的獨特賣點和隱藏特性。以一款智能掃地機器人為例，除了 “清掃模式”“電池容量”“塵盒容量” 等常見屬性，還可進一步填寫 “路徑規(guī)劃算法（如激光導(dǎo)航 / 視覺導(dǎo)航的優(yōu)勢）”“越障能力（可跨越障礙物的高度）”“噪音控制水平（不同工作模式下的分貝值）”“APP 智能控制功能（遠程操作、定時預(yù)約、地圖分區(qū)等）”，全面展示產(chǎn)品的優(yōu)勢，吸引追求高品質(zhì)、高科技產(chǎn)品的采購商。

　　Deep exploration of product features: In addition to conventional basic attributes, it is necessary to delve into the unique selling points and hidden characteristics of the product. Taking an intelligent sweeping robot as an example, in addition to common attributes such as "cleaning mode", "battery capacity", and "dustbin capacity", it can also further fill in "path planning algorithm (advantages of laser navigation/visual navigation)", "obstacle crossing ability (height that can cross obstacles)", "noise control level (decibel value under different working modes)", "APP intelligent control function (remote operation, scheduled reservation, map partitioning, etc.)", fully demonstrating the advantages of the product and attracting buyers who pursue high-quality and high-tech products.

　　廣度拓展關(guān)聯(lián)屬性：從產(chǎn)品的使用場景、配套產(chǎn)品、售后保障等方面拓展屬性。例如，銷售一款商用咖啡機，除了機器本身的屬性，還可添加 “適用咖啡豆種類”“推薦搭配的咖啡杯類型”“售后服務(wù)內(nèi)容（保修時長、上門維修范圍、售后響應(yīng)時間）” 等屬性，為采購商提供更全面的采購參考，增加產(chǎn)品的附加值。

　　Breadth expansion of associated attributes: Expand attributes from product usage scenarios, supporting products, after-sales support, and other aspects. For example, when selling a commercial coffee machine, in addition to the machine's own attributes, it can also add attributes such as "suitable coffee bean types", "recommended coffee cup types for pairing", "after-sales service content (warranty duration, on-site repair scope, after-sales response time)", providing buyers with more comprehensive purchasing references and increasing the added value of the product.

　　在濟南愛采購平臺上，精心雕琢產(chǎn)品屬性的填寫，能讓商品在眾多競品中脫穎而出，精準對接采購商需求，為店鋪贏得更多商機與信任，助力商家在電商浪潮中穩(wěn)步前行 。

　　On the Jinan Love Procurement Platform, carefully crafted product attribute filling can make products stand out among numerous competitors, accurately match the needs of buyers, win more business opportunities and trust for stores, and help merchants steadily move forward in the e-commerce wave.

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