濟南企業(yè)的實戰(zhàn)碩果：銷量與品牌雙豐收?

Practical Achievements of Jinan Enterprises: Double Harvest of Sales and Brand

制造業(yè)：打破地域限制，拓展銷售版圖?

Manufacturing industry: Breaking geographical restrictions and expanding sales territory

濟南某機械制造企業(yè)，主要生產(chǎn)各類工業(yè)設(shè)備。入駐百度愛采購前，企業(yè)銷售渠道有限，業(yè)務(wù)范圍主要集中在省內(nèi)。入駐后，借助百度愛采購的流量優(yōu)勢，企業(yè)產(chǎn)品信息迅速覆蓋全國市場。通過優(yōu)化產(chǎn)品詳情頁，突出產(chǎn)品性能與優(yōu)勢，企業(yè)收獲了大量詢盤。據(jù)統(tǒng)計，入駐半年內(nèi)，企業(yè)銷售額同比增長 40%，新客戶數(shù)量增加了 35%，成功打破地域限制，實現(xiàn)了業(yè)務(wù)的快速擴張。?

A machinery manufacturing enterprise in Jinan mainly produces various types of industrial equipment. Before joining Baidu AiGou, the company had limited sales channels and its business scope was mainly concentrated within the province. After settling in, leveraging the traffic advantage of Baidu AiGou, the company's product information quickly covered the national market. By optimizing the product detail page and highlighting product performance and advantages, the company has received a large number of inquiries. According to statistics, within six months of settling in, the company's sales increased by 40% year-on-year, and the number of new customers increased by 35%, successfully breaking geographical restrictions and achieving rapid business expansion. ?

建材行業(yè)：精準獲客，降低營銷成本?

Building materials industry: precise customer acquisition, reducing marketing costs

一家濟南的建材企業(yè)在入駐百度愛采購后，利用平臺的關(guān)鍵詞匹配功能，實現(xiàn)了精準獲客。以往，企業(yè)通過傳統(tǒng)營銷方式獲取客戶，成本高且效果不佳?，F(xiàn)在，通過百度愛采購，企業(yè)能夠?qū)a(chǎn)品信息精準推送給有需求的采購商，大大提高了營銷效率。同時，平臺的免費入駐政策和低成本推廣方案，有效降低了企業(yè)的營銷成本。自入駐以來，企業(yè)營銷成本降低了 30%，客戶轉(zhuǎn)化率提升了 25%。

A building materials enterprise in Jinan, after joining Baidu AiGou, utilized the platform's keyword matching function to achieve precise customer acquisition. In the past, enterprises obtained customers through traditional marketing methods, which were costly and ineffective. Now, through Baidu AiGou, companies can accurately push product information to buyers in need, greatly improving marketing efficiency. At the same time, the platform's free entry policy and low-cost promotion plan effectively reduce the marketing costs of enterprises. Since joining, the company's marketing costs have decreased by 30% and customer conversion rates have increased by 25%.

入駐與運營秘籍：搶占線上市場的關(guān)鍵?

Entry and Operation Tips: The Key to Seizing the Online Market

入駐前：做好充足準備?

Before settling in: make sufficient preparations

在入駐百度愛采購前，企業(yè)需準備齊全相關(guān)資質(zhì)證明，如營業(yè)執(zhí)照、稅務(wù)登記證、產(chǎn)品質(zhì)量檢測報告等，確保順利通過平臺審核。同時，對企業(yè)產(chǎn)品進行梳理，明確核心產(chǎn)品與優(yōu)勢產(chǎn)品，為后續(xù)的信息發(fā)布做好準備。?

Before joining Baidu AiGou, enterprises need to prepare all relevant qualification certificates, such as business license, tax registration certificate, product quality inspection report, etc., to ensure smooth platform review. At the same time, sort out the company's products, clarify the core products and advantageous products, and prepare for subsequent information release. ?

信息發(fā)布：打造優(yōu)質(zhì)商品詳情頁?

Information release: Creating high-quality product detail pages

發(fā)布產(chǎn)品信息時，要注意標題的撰寫，確保標題準確、簡潔，包含產(chǎn)品關(guān)鍵詞，提高搜索曝光率。產(chǎn)品詳情頁要詳細介紹產(chǎn)品的功能、特點、使用方法、規(guī)格參數(shù)等信息，并配以高質(zhì)量的產(chǎn)品圖片和視頻，增強產(chǎn)品的吸引力。此外，合理設(shè)置產(chǎn)品價格，參考市場行情和競爭對手價格，制定具有競爭力的價格策略。?

When publishing product information, pay attention to the writing of the title, ensure that the title is accurate, concise, includes product keywords, and increases search exposure. The product detail page should provide a detailed introduction to the product's functions, features, usage methods, specifications, and other information, accompanied by high-quality product images and videos to enhance the product's appeal. In addition, set product prices reasonably, refer to market trends and competitor prices, and develop competitive pricing strategies. ?

日常運營：積極互動，提升店鋪活躍度?

Daily operation: Actively interact and enhance store activity

入駐后，企業(yè)要及時回復(fù)采購商的詢盤和留言，保持良好的溝通態(tài)度，提高客戶滿意度。定期更新產(chǎn)品信息，發(fā)布新產(chǎn)品，保持店鋪的活躍度。同時，關(guān)注平臺的活動通知，積極參與平臺舉辦的各類促銷活動，提升店鋪的曝光度和知名度。

After settling in, enterprises should promptly respond to inquiries and messages from buyers, maintain a good communication attitude, and improve customer satisfaction. Regularly update product information, release new products, and maintain store activity. At the same time, pay attention to the platform's activity notifications, actively participate in various promotional activities organized by the platform, and enhance the exposure and popularity of the store.

本文由濟南百度愛采購友情奉獻.更多有關(guān)的知識請點擊:http://www.aimichina.com我們將會對您提出的疑問進行詳細的解答，歡迎您登錄網(wǎng)站留言。

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