濟(jì)南企業(yè)的實(shí)戰(zhàn)碩果：銷量與品牌雙豐收?

Practical Achievements of Jinan Enterprises: Double Harvest of Sales and Brand

制造業(yè)：打破地域限制，拓展銷售版圖?

Manufacturing industry: Breaking geographical restrictions and expanding sales territory

濟(jì)南某機(jī)械制造企業(yè)，主要生產(chǎn)各類工業(yè)設(shè)備。入駐百度愛(ài)采購(gòu)前，企業(yè)銷售渠道有限，業(yè)務(wù)范圍主要集中在省內(nèi)。入駐后，借助百度愛(ài)采購(gòu)的流量?jī)?yōu)勢(shì)，企業(yè)產(chǎn)品信息迅速覆蓋全國(guó)市場(chǎng)。通過(guò)優(yōu)化產(chǎn)品詳情頁(yè)，突出產(chǎn)品性能與優(yōu)勢(shì)，企業(yè)收獲了大量詢盤。據(jù)統(tǒng)計(jì)，入駐半年內(nèi)，企業(yè)銷售額同比增長(zhǎng) 40%，新客戶數(shù)量增加了 35%，成功打破地域限制，實(shí)現(xiàn)了業(yè)務(wù)的快速擴(kuò)張。?

A machinery manufacturing enterprise in Jinan mainly produces various types of industrial equipment. Before joining Baidu AiGou, the company had limited sales channels and its business scope was mainly concentrated within the province. After settling in, leveraging the traffic advantage of Baidu AiGou, the company's product information quickly covered the national market. By optimizing the product detail page and highlighting product performance and advantages, the company has received a large number of inquiries. According to statistics, within six months of settling in, the company's sales increased by 40% year-on-year, and the number of new customers increased by 35%, successfully breaking geographical restrictions and achieving rapid business expansion. ?

建材行業(yè)：精準(zhǔn)獲客，降低營(yíng)銷成本?

Building materials industry: precise customer acquisition, reducing marketing costs

一家濟(jì)南的建材企業(yè)在入駐百度愛(ài)采購(gòu)后，利用平臺(tái)的關(guān)鍵詞匹配功能，實(shí)現(xiàn)了精準(zhǔn)獲客。以往，企業(yè)通過(guò)傳統(tǒng)營(yíng)銷方式獲取客戶，成本高且效果不佳。現(xiàn)在，通過(guò)百度愛(ài)采購(gòu)，企業(yè)能夠?qū)a(chǎn)品信息精準(zhǔn)推送給有需求的采購(gòu)商，大大提高了營(yíng)銷效率。同時(shí)，平臺(tái)的免費(fèi)入駐政策和低成本推廣方案，有效降低了企業(yè)的營(yíng)銷成本。自入駐以來(lái)，企業(yè)營(yíng)銷成本降低了 30%，客戶轉(zhuǎn)化率提升了 25%。

A building materials enterprise in Jinan, after joining Baidu AiGou, utilized the platform's keyword matching function to achieve precise customer acquisition. In the past, enterprises obtained customers through traditional marketing methods, which were costly and ineffective. Now, through Baidu AiGou, companies can accurately push product information to buyers in need, greatly improving marketing efficiency. At the same time, the platform's free entry policy and low-cost promotion plan effectively reduce the marketing costs of enterprises. Since joining, the company's marketing costs have decreased by 30% and customer conversion rates have increased by 25%.

入駐與運(yùn)營(yíng)秘籍：搶占線上市場(chǎng)的關(guān)鍵?

Entry and Operation Tips: The Key to Seizing the Online Market

入駐前：做好充足準(zhǔn)備?

Before settling in: make sufficient preparations

在入駐百度愛(ài)采購(gòu)前，企業(yè)需準(zhǔn)備齊全相關(guān)資質(zhì)證明，如營(yíng)業(yè)執(zhí)照、稅務(wù)登記證、產(chǎn)品質(zhì)量檢測(cè)報(bào)告等，確保順利通過(guò)平臺(tái)審核。同時(shí)，對(duì)企業(yè)產(chǎn)品進(jìn)行梳理，明確核心產(chǎn)品與優(yōu)勢(shì)產(chǎn)品，為后續(xù)的信息發(fā)布做好準(zhǔn)備。?

Before joining Baidu AiGou, enterprises need to prepare all relevant qualification certificates, such as business license, tax registration certificate, product quality inspection report, etc., to ensure smooth platform review. At the same time, sort out the company's products, clarify the core products and advantageous products, and prepare for subsequent information release. ?

信息發(fā)布：打造優(yōu)質(zhì)商品詳情頁(yè)?

Information release: Creating high-quality product detail pages

發(fā)布產(chǎn)品信息時(shí)，要注意標(biāo)題的撰寫(xiě)，確保標(biāo)題準(zhǔn)確、簡(jiǎn)潔，包含產(chǎn)品關(guān)鍵詞，提高搜索曝光率。產(chǎn)品詳情頁(yè)要詳細(xì)介紹產(chǎn)品的功能、特點(diǎn)、使用方法、規(guī)格參數(shù)等信息，并配以高質(zhì)量的產(chǎn)品圖片和視頻，增強(qiáng)產(chǎn)品的吸引力。此外，合理設(shè)置產(chǎn)品價(jià)格，參考市場(chǎng)行情和競(jìng)爭(zhēng)對(duì)手價(jià)格，制定具有競(jìng)爭(zhēng)力的價(jià)格策略。?

When publishing product information, pay attention to the writing of the title, ensure that the title is accurate, concise, includes product keywords, and increases search exposure. The product detail page should provide a detailed introduction to the product's functions, features, usage methods, specifications, and other information, accompanied by high-quality product images and videos to enhance the product's appeal. In addition, set product prices reasonably, refer to market trends and competitor prices, and develop competitive pricing strategies. ?

日常運(yùn)營(yíng)：積極互動(dòng)，提升店鋪活躍度?

Daily operation: Actively interact and enhance store activity

入駐后，企業(yè)要及時(shí)回復(fù)采購(gòu)商的詢盤和留言，保持良好的溝通態(tài)度，提高客戶滿意度。定期更新產(chǎn)品信息，發(fā)布新產(chǎn)品，保持店鋪的活躍度。同時(shí)，關(guān)注平臺(tái)的活動(dòng)通知，積極參與平臺(tái)舉辦的各類促銷活動(dòng)，提升店鋪的曝光度和知名度。

After settling in, enterprises should promptly respond to inquiries and messages from buyers, maintain a good communication attitude, and improve customer satisfaction. Regularly update product information, release new products, and maintain store activity. At the same time, pay attention to the platform's activity notifications, actively participate in various promotional activities organized by the platform, and enhance the exposure and popularity of the store.

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