在這個(gè)瞬息萬(wàn)變的時(shí)代,許多企業(yè)需要?jiǎng)?chuàng)新和打破傳統(tǒng)的營(yíng)銷模式;在互聯(lián)網(wǎng)的快速發(fā)展階段,我認(rèn)為企業(yè)選擇,阿里、愛采購(gòu)平臺(tái)做宣傳,但是你也會(huì)發(fā)現(xiàn),無(wú)論是在,或者在阿里平臺(tái)做推廣,花越來越多的錢,將越來越少的效果,一些企業(yè)甚至不能贏回廣告費(fèi)用。相應(yīng)的愛采購(gòu)也隨之興起,迅速瓜分了各大平臺(tái)的流量,同樣也是一個(gè)大流量,對(duì)于國(guó)家平臺(tái)來說,愛采購(gòu)與其他平臺(tái)有什么區(qū)別呢?
In this rapidly changing era, many enterprises need to innovate and break the traditional marketing mode. In the rapid development stage of the Internet, I think enterprises choose Baidu, Ali and Baidu love procurement platforms for publicity, but you will also find that no matter in Baidu or Ali platform for promotion, more and more money will be spent, less and less effect will be achieved, Some companies can't even win back advertising fees. The corresponding Baidu love purchase also rises with it. It quickly divides the traffic of each platform, which is also a large traffic. For the national platform, what is the difference between Baidu love purchase and other platforms?
今天我們將討論愛采購(gòu)和其他強(qiáng)大的企業(yè)之間的區(qū)別。
Today we will discuss the difference between Baidu love purchasing and other powerful enterprises.
01平臺(tái)比較
01 platform comparison
,讓我們來看看愛采購(gòu)與世界排名某一平臺(tái)的對(duì)比:愛采購(gòu)排名第四,某一平臺(tái)排名135。在排名方面,愛采購(gòu)遠(yuǎn)遠(yuǎn)于某個(gè)平臺(tái)。
First of all, let's take a look at the comparison between Baidu love procurement and a platform ranked in the world: Baidu love procurement ranked fourth, and a platform ranked 135. In terms of ranking, baidu love procurement is far ahead of a certain platform.
然后我們將愛采購(gòu)的IP流量與平臺(tái)的IP流量進(jìn)行對(duì)比:愛采購(gòu)的日均流量約為6100萬(wàn)元,平臺(tái)日均流量約為184萬(wàn)元。也就是說,人工智能購(gòu)買的平均每日IP流量是平臺(tái)的33倍。而作為的搜索引擎,僅他的主頁(yè)每天就會(huì)有7億次的點(diǎn)擊量,將有3.38億次的點(diǎn)擊量轉(zhuǎn)化為的愛購(gòu)瀏覽,所以現(xiàn)在是商家的分紅期,可以解決這個(gè)巨大的流量;
Then we compare the IP traffic of Baidu love purchase with that of the platform: the average daily traffic of Baidu love purchase is about 61 million yuan, and the average daily traffic of the platform is about 1.84 million yuan. That is to say, the average daily IP traffic purchased by Baidu AI is 33 times that of the platform. As the largest search engine in China, Baidu's homepage alone will have 700 million hits a day, and Baidu will have 338 million hits converted into Baidu's love to buy browsing, so now is the dividend period for businesses, which can solve this huge traffic;
02平臺(tái)趨勢(shì)
02 platform trend
對(duì)于商家來說,對(duì)阿里推廣自己的產(chǎn)品,無(wú)非是需要曝光,引入更多流量;然而,在互聯(lián)網(wǎng)時(shí)代的流量競(jìng)爭(zhēng)中,阿里巴巴平臺(tái)目前獲取流量的趨勢(shì)卻與以往不同:
For businesses, to promote their products, Alibaba needs to expose and introduce more traffic. However, in the traffic competition in the Internet era, the current trend of Alibaba platform to obtain traffic is different from the past:
1.目前已相對(duì)飽和,性價(jià)比不高。
1. At present, it is relatively saturated with low cost performance.
2.門店運(yùn)營(yíng)不適合大規(guī)模信息發(fā)布,關(guān)鍵字覆蓋范圍有限。
2. Store operation is not suitable for large-scale information release, with limited keyword coverage.
3.愛買的流量確實(shí)小了很多。
3. Love to buy Baidu's traffic is really much smaller.
愛買是一個(gè)傳統(tǒng)的B2B平臺(tái),從目前的平臺(tái)形式來看,商家要做的還是搭建店鋪,上傳產(chǎn)品。
Love to buy Baidu is a traditional B2B platform. From the current platform form, what businesses need to do is to build stores and upload products.
區(qū)別在于發(fā)布的產(chǎn)品信息以阿拉丁的形式顯示在的主頁(yè)上。鏈接用戶和商家可以直接購(gòu)買批發(fā),讓買家能夠快速便捷的找到優(yōu)質(zhì)商品,為商家提供大量匹配的查詢信息,獲得更多的曝光率,快速達(dá)成交易,降低成本,提高利潤(rùn)。
The difference is that the product information released by Baidu is displayed on Baidu's homepage in the form of Baidu Aladdin. Link users and merchants can directly buy wholesale, so that buyers can quickly and easily find high-quality goods, provide merchants with a large number of matching query information, get more exposure, quickly conclude transactions, reduce costs and improve profits.
愛采購(gòu)作為系列的新產(chǎn)品,在實(shí)施之初就得到了眾多生產(chǎn)廠家和加工企業(yè)的青睞。作為一個(gè)獲取流量的新平臺(tái),它有什么優(yōu)勢(shì)?
As a new product of Baidu series, baidu love purchase has been favored by many manufacturers and processing enterprises at the beginning of implementation. As a new platform to get traffic, what are its advantages?
1.目前加入人數(shù)較少,紅利期明顯,基本上線后幾天內(nèi)流量就會(huì)非常大。
1. At present, the number of participants is small, the dividend period is obvious, and the flow will be very large within a few days after the basic online.
2.信息發(fā)布沒有限制,這樣一個(gè)行業(yè)基本上可以覆蓋所有它想要覆蓋的詞。
2. There are no restrictions on information release, so that an industry can basically cover all the words it wants to cover.
3.價(jià)格便宜,相對(duì)于平臺(tái)實(shí)力商家36800元,目前ai采購(gòu)6980元的年費(fèi)確實(shí)便宜。
3. The price is cheap. Compared with 36800 yuan of platform strength merchants, the annual fee of 6980 yuan for Baidu AI purchasing is really cheap.
4.流量特別大,作為全球流量排名第四的網(wǎng)站,的流量實(shí)在是吹不起來。所有這些都彌補(bǔ)了它的弱點(diǎn)。所以對(duì)于企業(yè),尤其是做實(shí)體產(chǎn)品的企業(yè),可以專注于的愛心采購(gòu),在分紅期快速加入,快速獲得流量和客戶。一些行業(yè)已經(jīng)飽和。
4. The traffic is especially large. As the fourth largest website in the world, Baidu's traffic can't be blown up. All of these make up for its weakness. Therefore, for enterprises, especially those making physical products, they can focus on Baidu's love purchase, join in the dividend period quickly, and get traffic and customers quickly. Some industries are saturated.
03注意事項(xiàng)
03 precautions
進(jìn)入愛采購(gòu)發(fā)布后,特別注意:
After entering Baidu love purchase release, pay special attention to:
1.發(fā)布更多的產(chǎn)品信息,覆蓋盡可能多的關(guān)鍵詞,提高顯示量。
1. Release more product information, cover as many keywords as possible, and improve the display.
2.做好主地圖的設(shè)計(jì),提高點(diǎn)擊率。
2. Design the main map to improve the click through rate.
3.做好詳細(xì)頁(yè)面引導(dǎo)咨詢的設(shè)計(jì),提高查詢率和轉(zhuǎn)化率。
3. Do a good job in the design of detailed page guidance consultation to improve the query rate and conversion rate.
The above is the relevant content introduced for you by Jinan Baidu love purchasing agent operation editor. To learn more, please visit the website: http://www.aimichina.com