面對市場飽和、成本攀升、激烈競爭，許多 B 端企業(yè)正陷入增長乏力、利潤壓縮的困境。老板們開始反思：在新經(jīng)濟環(huán)境下，B 端的出路究竟在哪里？如何自救、尋找新的突破口？

　　Faced with market saturation, rising costs, and fierce competition, many B2B enterprises are struggling with weak growth and profit compression. Bosses are starting to reflect: Where is the way out for the B-end in the new economic environment? How to save oneself and find new breakthroughs?

　　聚焦 AI 和工業(yè)升級——國家戰(zhàn)略催生新空間

　　Focusing on AI and industrial upgrading - National strategy stimulates new space

　　2025 年全國人大會議明確，政府將繼續(xù)推動人工智能、智能網(wǎng)聯(lián)汽車、新能源車等重點領域發(fā)展，提升數(shù)字基礎設施與平臺經(jīng)濟標準化水平，加速產(chǎn)業(yè)升級與消費拉動。

　　In 2025, the National People's Congress clarified that the government will continue to promote the development of key areas such as artificial intelligence, intelligent connected vehicles, and new energy vehicles, improve the standardization level of digital infrastructure and platform economy, and accelerate industrial upgrading and consumption driving.

　　在此背景下，從傳統(tǒng)制造業(yè)到工業(yè)自動化，再到企業(yè)服務，B 端企業(yè)應主動擁抱技術升級，將 AI、數(shù)字化轉型作為突破口。

　　In this context, from traditional manufacturing to industrial automation, and then to enterprise services, B-end enterprises should actively embrace technological upgrades and take AI and digital transformation as breakthroughs.

　　此外，在上海召開世界人工智能大會（WAIC）期間，國內(nèi)大廠聯(lián)合成立了“ModelChip Ecosystem Innovation Alliance”與產(chǎn)業(yè) AI 委員會，推動從硬件到軟件的整合生態(tài)建設與工業(yè)融合場景落地。這預示著 B 端企業(yè)，如制造商、系統(tǒng)集成商、軟硬件廠商，應借此契機深度綁定 AI 應用，實現(xiàn)差異化與生態(tài)合作。

　　In addition, during the World Artificial Intelligence Conference (WAIC) held in Shanghai, major domestic companies jointly established the "ModelChip Ecosystem Innovation Alliance" and the Industry AI Committee to promote the integration of hardware and software in ecological construction and the implementation of industrial integration scenarios. This indicates that B-end enterprises, such as manufacturers, system integrators, and software and hardware vendors, should take this opportunity to deeply bind AI applications and achieve differentiation and ecological cooperation.

　　警惕行業(yè)泡沫：價格戰(zhàn)與內(nèi)卷后的啟示

　　Beware of Industry foam: Price War and Enlightenment after Introductions

　　近期“即時零售”領域里，阿里、京東、美團大打補貼牌，價格戰(zhàn)造成行業(yè)泡沫與資源浪費，監(jiān)管介入呼吁理性競爭。

　　Recently, in the field of "instant retail", Alibaba, JD and Meituan have played a big role in subsidy. The price war has caused industry foam and waste of resources. The regulatory intervention calls for rational competition.

　　這種純靠補貼驅動的增長模式短期熱鬧，長期難維持。類似挑戰(zhàn)也在 B 端領域存在，比如企業(yè)為搶市場、不惜壓低價格搶客戶，反而壓縮利潤空間，陷入惡性競爭。

　　This purely subsidy driven growth model is lively in the short term but difficult to sustain in the long term. Similar challenges also exist in the B-end field, such as companies cutting prices to grab customers in order to capture the market, but instead compressing profit margins and falling into vicious competition.

　　對比而言，一些企業(yè)轉而打造自身技術優(yōu)勢、提升服務價值，才可能形成可持續(xù)發(fā)展模式。

　　In contrast, some companies may only form a sustainable development model by building their own technological advantages and enhancing service value.

　　案例借鑒：具身智能與渠道差異化

　　Case reference: embodied intelligence and channel differentiation

　　以智元機器人為例，其在運營商門店、工業(yè)場景及交互服務領域成功落地千萬量級訂單，說明 B 端需求正在向智能化、柔性、高價值服務轉型。

　　Taking Zhiyuan Robot as an example, its successful landing of tens of millions of orders in operator stores, industrial scenarios, and interactive services indicates that B-end demand is transforming towards intelligent, flexible, and high-value services.

　　關鍵在于布局工業(yè)應用、訓練反饋、供應鏈匹配，形成軟硬件一體化解決方案，并通過差異化定位避開內(nèi)卷。這給其他 B 端企業(yè)提出明確的路徑：聚焦場景需求，形成獨特產(chǎn)品與生態(tài)合作方式。

　　The key lies in the layout of industrial applications, training feedback, supply chain matching, forming a software and hardware integrated solution, and avoiding internal competition through differentiated positioning. This provides a clear path for other B2B enterprises to focus on scenario requirements and form unique products and ecological cooperation methods.

　　設計驅動與客戶個性需求的變化

　　Design driven and changes in customer personality needs

　　2025 年 B 端設計趨勢正轉向“個性化、智能化、人性化”，強調(diào)為企業(yè)用戶及其員工提供情緒價值與定制體驗。

　　In 2025, the trend of B2B design is shifting towards "personalization, intelligence, and humanization", emphasizing the provision of emotional value and customized experiences for enterprise users and their employees.

　　隨著超級個體崛起以及內(nèi)部使用者越來越講究體驗，一刀切的單一產(chǎn)品無法滿足新的業(yè)務場景。B 端企業(yè)需要增強產(chǎn)品的適配能力、配置彈性，提供模塊化、可定制的服務，才能真正贏得客戶。

　　With the rise of super individuals and the increasing emphasis on experience among internal users, a one size fits all single product cannot meet new business scenarios. B-end enterprises need to enhance the adaptability and configuration flexibility of their products, provide modular and customizable services, in order to truly win customers.

　　老板該如何自救：三步策略，沉重但務實

　　How can bosses save themselves: a three-step strategy, heavy but pragmatic

　　愛采購助力落地路徑

　　Love Procurement Helps with the Implementation Path

　　B 端企業(yè)的出路在于擁抱技術、聚焦客戶、打造差異化生態(tài)，避免盲目降價、追求短期規(guī)模的低效路徑。

　　The way out for B2B enterprises lies in embracing technology, focusing on customers, creating a differentiated ecosystem, and avoiding blindly lowering prices and pursuing inefficient paths of short-term scale.

　　在這一過程中，愛采購作為專業(yè)的 B 端采購平臺，具備以下優(yōu)勢：

　　In this process, AiGou, as a professional B2B procurement platform, has the following advantages:

　　愛采購(b2b.baidu.com)是百度旗下的B2B平臺，旨在幫助用戶一站直達全網(wǎng)商品信息，觸達海量優(yōu)質(zhì)商家，通過安全便捷的交易能力全網(wǎng)采購，商家可通過愛采購與百度搜素無縫對接，滿足用戶對于采購信息檢索訴求，獲取精準買家，獲得更多商機與訂單。愛采購通過AI等手段幫助中小企業(yè)全力解決采購批發(fā)渠道及貨源問題。加入愛采購，商品海量曝光，分發(fā)精準線素專業(yè)運營指導，全力幫助商家成單!

　　AiGou (b2b. baidu. com) is a B2B platform under Baidu, aimed at helping users directly access product information across the entire network and reach a large number of high-quality merchants. Through secure and convenient transaction capabilities, AiGou can seamlessly integrate with Baidu search to meet users' demands for purchasing information retrieval, obtain accurate buyers, and gain more business opportunities and orders. Love Procurement uses AI and other means to help small and medium-sized enterprises fully solve the problems of procurement, wholesale channels, and source of goods. Join Love Procurement, with massive exposure of products, precise distribution of thread elements, professional operation guidance, and full assistance to help merchants achieve orders!

　　企業(yè)專屬認證打通多端推廣，全網(wǎng)海量曝光，分發(fā)精準線索

　　Enterprise exclusive authentication connects multiple promotion channels, with massive exposure across the entire network and precise distribution of leads

　　集中海量企業(yè)采購需求與優(yōu)質(zhì)供應商資源，幫助買家精準匹配與比價；

　　Concentrate massive enterprise procurement needs and high-quality supplier resources to help buyers accurately match and compare prices;

　　借助平臺 AI 工具和風控體系，提高交易效率與質(zhì)量；

　　Utilize platform AI tools and risk control systems to improve transaction efficiency and quality;

　　支持定制化合作模式與交易服務，讓中小企業(yè)能夠快速接入且降低獲取成本。

　　Support customized cooperation models and transaction services, enabling small and medium-sized enterprises to quickly access and reduce acquisition costs.

　　可以說，在國家推動 AI 和數(shù)字化升級的大環(huán)境下，愛采購正扮演著連接供應方與采購方的高效橋梁，幫助 B 端企業(yè)加速自救與轉型。

　　It can be said that in the context of the country's promotion of AI and digital upgrading, AiGou is playing an efficient bridge connecting suppliers and purchasers, helping B2B enterprises accelerate self rescue and transformation.

　　老板們面對的不是絕境，而是一次重新定位與升級業(yè)務模式的機會。聚焦核心、自主創(chuàng)新、價值輸出，結合專業(yè)平臺輔助，相信 B 端時代的回暖與突圍并非幻想，而是實實在在的路徑。

　　Bosses are not facing a dead end, but an opportunity to reposition and upgrade their business models. Focusing on core, independent innovation, and value output, combined with professional platform assistance, we believe that the recovery and breakthrough of the B-end era is not a fantasy, but a tangible path.

　　本文由 濟南百度愛采購  友情奉獻.更多有關的知識請點擊 http://www.aimichina.com/   真誠的態(tài)度.為您提供為全面的服務.更多有關的知識我們將會陸續(xù)向大家奉獻.敬請期待.

　　This article is contributed by Jinan Baidu Love Procurement Friendship For more related knowledge, please click http://www.aimichina.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.