在國內(nèi)B2B市場，有兩個平臺是不得不提的

　　In the domestic B2B market, there are two platforms that cannot be ignored

　　一個是阿里旗下的1688,另一個就是百度旗下的百度愛采購

　　One is Alibaba's 1688, and the other is Baidu's Baidu AiGou

　　兩者各有千秋，我們來看看到底不一樣的地方在哪？

　　Both have their own advantages, let's take a look at where the differences lie?

　　歷史緯度

　　Historical latitude

　　阿里1688：成立于1999年12月百度愛采購：成立于2018年9月     費用緯度：

　　Alibaba 1688: Established in December 1999 Baidu Love Procurement: Established in September 2018 Cost Dimension:

　　1.阿里1688

　　1. Alibaba 1688

　　普通會員（誠信通）：6688元/年

　　Regular member (Chengxin): 6688 yuan/year

　　高級會員（實力商家）：36800元/年；

　　Premium member (strong merchant): 36800 yuan/year;

　　工業(yè)品牌：36800元/年

　　Industrial brand: 36800 yuan/year

　　頂級會員（超級工廠）：106800元/年

　　Top tier member (super factory): 106800 yuan/year

　　2.百度愛采購

　　2. Baidu AiGou

　　普通會員：6688元/年；

　　Regular member: 6688 yuan/year;

　　高級會員（實力供應(yīng)商）：19800元/年；頂級會員：暫無

　　Premium Member (Strength Supplier): 19800 yuan/year; Top members: currently unavailable

　　界面維度

　　Interface dimension

　　整體界面大致一樣，1688劃分了3種搜索應(yīng)用場景，找貨源，找工廠，找工業(yè)品，百度愛采購主要以2種，貨源和廠家的搜索。在品類市場上，1688偏輕工業(yè)，愛采購偏中型，重型工業(yè)。

　　The overall interface is roughly the same. 1688 is divided into three search application scenarios: finding goods sources, finding factories, and finding industrial products. Baidu AiGou mainly uses two types of searches: searching for goods sources and manufacturers. In the category market, 1688 tends to focus on light industry and prefers to purchase medium and heavy industry.

　　競爭程度

　　Degree of competition

　　1688目前是擁有百萬級的賣家數(shù)量，愛采購目前是幾十萬的一個體量。相對而言，愛采購的競爭和內(nèi)卷程度小一點。

　　1688 currently has millions of sellers, while AiGou currently has a volume of several hundred thousand. Relatively speaking, there is less competition and competition in purchasing.

　　流量

　　traffic

　　愛采購作為百度親兒子，背靠百度營銷和百度搜索，流量自然是不缺，且非常龐大，但是搜索引擎作為載體，本質(zhì)是信息查找，流量則大而未必精。

　　As the biological son of Baidu, AiGou relies on Baidu marketing and Baidu search, and its traffic is naturally abundant and very large. However, as a carrier of search engines, the essence is information search, and the traffic may be large but not necessarily precise.

　　1688，作為傳統(tǒng)搜索電商，關(guān)鍵詞進店，客戶的意向度相對來說準(zhǔn)確一點，畢竟，如果不是想買東西，沒人會無聊到要在1688上搜的好玩。流量小，但客戶進店更精準(zhǔn)。

　　1688, as a traditional search e-commerce platform, is relatively more accurate in terms of customer intention when keywords enter the store. After all, if you don't want to buy something, no one will be bored enough to search for fun on 1688. The traffic is small, but customers enter the store more accurately.

　　模式緯度1688早期的廣告語是，采購批發(fā)，上1688。也可以看出。采購的屬性對于1688來說是非常重要的。目前主要有4種經(jīng)營模式：

　　The early advertising slogan of 1688 was' purchase wholesale, go to 1688 '. It can also be seen. The attributes of procurement are very important for 1688. There are currently four main business models:

　　現(xiàn)貨模式，常見快消品類，例如，服裝，日用品。加工定制模式，常見非標(biāo)品，需定做的一些產(chǎn)品和只做貼牌代工的一些公司。分銷模式，打通目前全網(wǎng)常見的C端店的通路。采購模式，大企業(yè)，名企的報價機會。

　　Spot mode, common fast-moving consumer goods categories such as clothing and daily necessities. Customized processing mode, common non-standard products, some products that need to be customized, and some companies that only do OEM manufacturing. Distribution model, connecting the channels of common C-end stores across the entire network. Procurement mode, quotation opportunities for large and well-known enterprises.

　　百度愛采購其實愛采購作為后起之秀，除了分銷板塊稍有薄弱，沒有打通和C端的渠道之外，在現(xiàn)貨，采購，定制方面都做的非常優(yōu)秀的了。百度愛采購的特色，更偏向于線下的聯(lián)動，和專業(yè)市場的聯(lián)合營銷。

　　Baidu AiGou, as a rising star, is actually very good at spot goods, procurement, and customization, except for its slightly weak distribution sector and lack of channels with the C-end. The characteristics of Baidu AiGou are more inclined towards offline linkage and joint marketing with professional markets.

　　在產(chǎn)業(yè)帶和產(chǎn)業(yè)批發(fā)市場的數(shù)字化上，其實愛采購是做的更優(yōu)秀和更全面的。1688也在學(xué)習(xí)其優(yōu)點，最近平臺也頻繁做動作，例如和義務(wù)小商品城的聯(lián)動。

　　In the digitization of industrial belts and wholesale markets, in fact, Love Procurement has done a better and more comprehensive job. 1688 is also learning its advantages, and recently the platform has frequently taken actions, such as linking with the voluntary small commodity city.

　　那么這兩個平臺究竟選擇哪個更好呢？我的答案是，只要你是想發(fā)展B端，兩個都可以做。愛采購重品牌推廣，公司推廣，1688更重電商領(lǐng)域的閉環(huán)成交。

　　So which of these two platforms is better to choose? My answer is, as long as you want to develop the B-end, you can do both. Love purchasing emphasizes brand promotion, company promotion, and closed-loop transactions in the e-commerce field on 1688.

　　如果實在考慮到成本和人手問題的話，可以先后去做。

　　If we really consider the cost and manpower issues, we can do it in sequence.

　　小編的看法是，

　　The editor's opinion is that,

　　如果你是偏快消品，標(biāo)準(zhǔn)成品，做現(xiàn)貨分銷為主的，建議可以先選擇1688去做，后期再開百度愛采購。如果你是工業(yè)品，重工業(yè)類，偏向定制，偏向公司層面的展現(xiàn)和推廣，我建議是先開百度愛采購，后期再開1688。

　　If you are a fast-moving consumer goods, standard products, and mainly engaged in spot distribution, it is recommended to choose 1688 first and then open Baidu Love Procurement later. If you are an industrial product, heavy industry category, and prefer customization and company level display and promotion, my suggestion is to first open Baidu Love Procurement and then open 1688 later.

　　因為在目前的在工廠電商推廣平臺，B端領(lǐng)域，1688和百度愛采購，確實是兩座難以逾越的大山，平臺各個鏈路都非常的成熟，其他平臺想短期內(nèi)與之爭鋒，確實是比較困難。投入也都還是比較小，成交額0抽擁也非常良心。

　　Because in the current factory e-commerce promotion platform, in the B-end field, 1688 and Baidu AiGou are indeed two insurmountable mountains. The various links of the platform are very mature, and it is indeed difficult for other platforms to compete with them in the short term. The investment is still relatively small, and the zero transaction volume and support are very conscientious.

　　本文由  濟南百度愛采購 友情奉獻.更多有關(guān)的知識請點擊  http://www.jyslpg.com/   真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻.敬請期待.

　　This article is contributed by Jinan Baidu Love Procurement Friendship For more related knowledge, please click http://www.jyslpg.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.