很多商家入駐愛采購就是為了看到其龐大的流量,通過愛采購高流量曝光來實現(xiàn)引流陀。一些企業(yè)進入愛采購后,發(fā)布了大量供貨信息,但產(chǎn)品的展示效果卻無法提升,原因何在?人工草坪行業(yè)濟南愛采購發(fā)布信息的方法有哪些技巧?
Many businesses enter Baidu love purchase to see its huge traffic, through Baidu love purchase high traffic exposure to achieve drainage Tuo. Some enterprises have released a large number of supply information after entering Baidu love purchase, but the display effect of products can not be improved. What are the reasons? What are the skills of Baidu love purchase in artificial lawn industry?
人工草坪行業(yè)愛采購發(fā)布信息的方法有哪些技巧?
What skills does Baidu love to purchase and release information in artificial turf industry?
愛買什么技巧發(fā)布信息方法有哪些?大多數(shù)時候,商品曝光不足的原因是在“信息素質(zhì)”,愛采購作為一個B2B平臺,平臺內(nèi)容有嚴格的質(zhì)量控制,與此同時,一個產(chǎn)品,同一類型有購買意愿的客戶將更多高質(zhì)量的產(chǎn)品的信息,也就是說,商品信息質(zhì)量越高,商品曝光可以更高!這一機制不僅提高了用戶體驗,也非常有利于采購平臺和買賣雙方的長期共同發(fā)展。公平健康的競爭關(guān)系是所有B2B平臺的生存原則。
What skills does Baidu love to buy and how to publish information? Most of the time, the reason for the lack of commodity exposure is "information quality". As a B2B platform, baidu loves to purchase platform content with strict quality control. At the same time, a product, the same type of customers who have purchase intention will have more information about high-quality products, that is, the higher the quality of commodity information, Product exposure can be higher! This mechanism not only improves user experience, but also is very conducive to the long-term common development of the purchase platform and the buyer and the seller. Fair and healthy competition is the survival principle of all B2B platforms.
產(chǎn)品名稱是曝光的關(guān)鍵之一。當(dāng)用戶在愛采購主頁上搜索產(chǎn)品關(guān)鍵字時,會直接觸發(fā)相關(guān)產(chǎn)品顯示,所以一個好的標題是獲得有效客戶的一步。
Product name is one of the key to exposure. When users search product keywords on Baidu love purchase homepage, they will directly trigger the display of relevant products, so a good title is a step to obtain effective customers.
一個好的標題不應(yīng)該太長或太短,一般來說,20~30字比較好;同時,在寫標題的時候要避免一些不相關(guān)的廣告詞、營銷詞等,這樣的語言才能更加的清晰明了,這樣客戶才能更快的了解產(chǎn)品信息!
A good title should not be too long or too short, generally speaking, 20-30 words is better; at the same time, when writing the title, we should avoid some irrelevant advertising words, marketing words, etc., so that the language can be more clear, so that customers can understand the product information faster!
在商品轉(zhuǎn)型的環(huán)節(jié)中,價格是一個至關(guān)重要的因素,但在一開始,上海萬盤在釋放供給時為了省事,不少供給價格都充滿了0或1。直接的結(jié)果是價格與現(xiàn)實不符,后期供應(yīng)信息被大量修正。明顯低于市場價格,雖然吸引了大量的點擊量,但因為無法為顧客提供相匹配的商品和服務(wù),遭到了反彈。你點擊的次數(shù)越多,得到的信任和印象就越少。根據(jù)實際情況如實填寫價格,是贏得客戶青睞的關(guān)鍵,也是贏得用戶長期信任的決定性因素。
In the process of commodity transformation, price is a crucial factor, but at the beginning, many supply prices in Shanghai wanpan were full of 0 or 1 in order to save money. The direct result is that the price is not consistent with the reality, and the supply information in the later stage has been largely revised. Obviously lower than the market price, although it attracted a large number of hits, but it was rebounded because it was unable to provide customers with matching goods and services. The more times you click, the less trust and impression you get. Filling in the price according to the actual situation is the key to win customers' favor and the decisive factor to win users' long-term trust.
在真實有效的前提下,參數(shù)屬性除了來源、用途、材料外,還可以填寫工藝、模型、尺寸等多個指標。一個產(chǎn)品的屬性越完整,越有利于用戶快速確定購買意愿。當(dāng)我們在網(wǎng)上購物的時候,我們應(yīng)該一遍又一遍地檢查商品的參數(shù)嗎?只有當(dāng)參數(shù)屬性滿足要求時,我們才會執(zhí)行下一個比較和篩選。把自己放在別人的位置,用戶在喜歡購買商品的時候也會有同樣的心態(tài)。愛買什么技巧發(fā)布信息方法有哪些?一般來說,產(chǎn)品的詳細描述可以體現(xiàn)產(chǎn)品的細節(jié)和性能,以及公司的實力和生產(chǎn)工藝等。同時,產(chǎn)品的詳細描述必須避免純圖片或純文字,這會影響用戶的閱讀體驗。
On the premise of real and effective, besides the source, purpose and material, parameter attributes can also fill in multiple indicators such as process, model and size. The more complete a product's attributes are, the more conducive it is for users to quickly determine their purchase intention. When we shop online, should we check the parameters of the goods over and over again? Only when the parameter properties meet the requirements, can we perform the next comparison and filtering. Put yourself in the position of others, users will have the same mentality when they like to buy goods. Generally speaking, the detailed description of the product can reflect the details and performance of the product, as well as the strength and production process of the company. At the same time, the detailed description of the product must avoid the pure picture or the pure text, which will affect the user's reading experience.
以上是
濟南愛采購代運營小編為大家介紹的相關(guān)內(nèi)容,想要了解更多內(nèi)容,歡迎訪問網(wǎng)站:http://www.aimichina.com
The above is the relevant content introduced for you by Jinan Baidu love purchasing agent operation editor. To learn more, please visit the website: http://www.aimichina.com