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愛采購(gòu)排序規(guī)則,你了解多少?

來(lái)源:http://www.aimichina.com 發(fā)布時(shí)間:2020-08-19 11:08:27 瀏覽次數(shù):

愛采購(gòu)付費(fèi)數(shù)據(jù)競(jìng)爭(zhēng)激烈的情況下,同是質(zhì)商品拿什么突圍?為了弄清楚這個(gè)問(wèn)題,愛采購(gòu)產(chǎn)品的本地服務(wù)商在不斷的研究琢磨。排序不等于排名,在愛采購(gòu)里面是沒有排名這個(gè)概念。而影響它展現(xiàn)排序機(jī)制的一般有下面幾個(gè)因素:
In the case of fierce competition of Baidu love purchase payment data, what breakthrough will the same quality goods take? In order to clarify this problem, baidu love to purchase products of local service providers in constant research. Ranking is not equal to ranking. There is no concept of ranking in love purchasing. The factors that affect the ranking mechanism are as follows:
一、.時(shí)間因素:
1、 Time factor:
我們?cè)趷鄄少?gòu)官網(wǎng)上看到的質(zhì)數(shù)據(jù)的展現(xiàn),它不是人為干預(yù)的,是有時(shí)間因子控制的,不同的時(shí)間,同一件商品會(huì)出現(xiàn)在不同的位置。
The display of quality data we see on the official website of AIPO is not human intervention, but controlled by time factors. The same product will appear in different positions at different times.
比如說(shuō),你在愛采購(gòu)上做了一款土工膜的產(chǎn)品,上午你查詢的展現(xiàn)位置是在首頁(yè)首行,下午再查詢的時(shí)候,位置可能會(huì)換到其他頁(yè)面。
For example, if you have made a geomembrane product on AIPO, the display position you query in the morning is on the first line of the home page, and when you query again in the afternoon, the location may change to other pages.
這個(gè)展現(xiàn)位置不是毫無(wú)變化的,愛采購(gòu)大數(shù)據(jù)會(huì)根據(jù)質(zhì)數(shù)據(jù)的推送量,時(shí)間因子的變化程度,輪播展現(xiàn)在不同的位置。
This display position is not unchangeable. Baidu love purchase big data will show in different positions according to the push quantity of quality data and the change degree of time factor.

二、地域因素:
2、 Regional factors:
地域是影響你商品展現(xiàn)排序的重要因素之一,因?yàn)槲锲吩a(chǎn)地本身占據(jù)著多的勢(shì)。
Region is one of the important factors that affect the order of your products, because the origin of the goods itself occupies more potential.
當(dāng)你在產(chǎn)品的原產(chǎn)地做了采購(gòu)數(shù)據(jù)推送之后,大家根據(jù)地域搜索,會(huì)尋找到大量周邊的產(chǎn)品。這也造成了,商品當(dāng)?shù)刂苓吽阉饕子|發(fā)展現(xiàn)。
When you push the purchase data in the origin of the product, you will find a large number of surrounding products according to the geographical search. This also caused, commodity local peripheral search is easy to trigger display.
如果你是生產(chǎn)制造業(yè),如果你的公司占據(jù)著大量的原產(chǎn)地勢(shì),做愛采購(gòu)產(chǎn)品,一定效果非常顯著。
If you are a manufacturing industry, if your company occupies a large number of original terrain, do Baidu love purchasing products, a certain effect is very significant.
三、商品質(zhì)量因素:
3、 Commodity quality factors:
當(dāng)然,除了時(shí)間和產(chǎn)地會(huì)影響到產(chǎn)品數(shù)據(jù)展現(xiàn)排序之外,還有一個(gè)很重要的影響因素之一,是商品質(zhì)量因素。
Of course, in addition to the time and place of origin will affect the ranking of product data, there is also one of the very important factors affecting the quality of goods.
比如說(shuō),商品的類目化程度、圖片清晰度、參數(shù)豐富度、價(jià)格等。
For example, the classification degree of commodities, picture clarity, parameter richness, price, etc.
商品的類目看似簡(jiǎn)單,但是卻直接決定用戶精準(zhǔn)搜索的轉(zhuǎn)化率。
The category of goods seems simple, but it directly determines the conversion rate of users' accurate search.
如果你沒有很好的給你的產(chǎn)品做精準(zhǔn)類目歸類,那么用戶用關(guān)鍵詞搜索A產(chǎn)品,很可能會(huì)出現(xiàn)的是B產(chǎn)品。這樣讓精準(zhǔn)搜索用戶,白白流失。
If you do not have a good classification of your products, then users search for product a with keywords, and it is likely that product B will appear. This allows accurate search users, lost in vain.
同時(shí),圖片的質(zhì)程度也大大影響著商品的排序機(jī)制,在同類商品里,越是質(zhì)的圖片,沒有大量水印,沒有大量logo,清晰度非常好,那么會(huì)推薦展現(xiàn)在大宗產(chǎn)品的前面。
At the same time, the quality of the image also greatly affects the ranking mechanism of commodities. In the same kind of commodities, the more quality the pictures are, without a large number of watermarks and logos, and with very good clarity, they will be recommended to be displayed in front of the bulk products.
再者,產(chǎn)品的參數(shù)要全面,盡量把產(chǎn)品的價(jià)格、產(chǎn)地、規(guī)格、型號(hào)、尺寸、材質(zhì)等一些多展現(xiàn)給用戶,這樣用戶在進(jìn)行詢盤的時(shí)候,可以做很好的當(dāng)做參考。
Moreover, the parameters of the product should be comprehensive. Try to show the price, origin, specification, model, size and material of the product to the users, so that users can make a good reference when making inquiries.
有一點(diǎn)非常重要的想要提示大家,填寫“價(jià)格面議”的商品銷量遠(yuǎn)遠(yuǎn)沒有直接標(biāo)明價(jià)格的產(chǎn)品成交率高。
It's very important to remind you that the sales volume of commodities filled in with "price negotiation" is far less than that of products with direct price indication.
所以建議大家好根據(jù)商品的實(shí)際價(jià)格標(biāo)注,不要虛標(biāo),不管是標(biāo)的高還是標(biāo)的低,都不是明智的。尤其是那些把產(chǎn)品價(jià)格標(biāo)注為1元的,基本上不會(huì)取得用戶的信任,詢盤的效果也不會(huì)好。
Therefore, it is suggested that you should mark according to the actual price of the goods, and do not make false mark. It is not wise to mark high or low. Especially those who mark the product price as 1 yuan, basically won't win the trust of users, and the effect of inquiry will not be good.