As a B2B platform, baidu AIPO adopts the paid membership system. Under the background of comprehensive aggregation of platform resources, baidu AIPO provides members with fixed rights and interests. Under the same rights and interests, the types of enterprises and main businesses are different. Therefore, we want to analyze the membership rights and interests of Baidu love purchase one by one, which enterprises are suitable for it.

愛采購一共有四大權益，包括：企業(yè)專屬名片，多終端收錄展現(xiàn)、多場景觸發(fā)曝光，以及多種采購線索分發(fā)。

Baidu AIPO has four rights and interests, including exclusive business card of Baidu, multi terminal collection and display, multi scene trigger exposure, and distribution of various procurement clues.

一、企業(yè)專屬名片是直接與企業(yè)信用掛鉤，企業(yè)入駐以后，愛采購對企業(yè)資質進行審查，核定，這樣做可以使三方受慧。一是愛采購平臺，企業(yè)名片保證了平臺內企業(yè)的質量，提升用戶體驗；二是入駐企業(yè)，有為企業(yè)資質做信用背書，對企業(yè)來說不僅能夠快速樹立，還能增強用戶信任感；三是采購用戶，對用戶來說，在網上采購更看重的還是產品信息的可靠性與真實性，采購師認準有企業(yè)名片的企業(yè)，就能在很大程度上避免虛假貨源信息。

1、 The exclusive business card of the enterprise is directly linked with the credit of Baidu enterprise. After the enterprise has settled in, AIPO will review and verify the enterprise qualification, which can make the three parties receive wisdom. The first is to love the purchasing platform, whose business card ensures the quality of the enterprises in the platform and improves the user experience; the second is that the settled enterprises have Baidu as the credit endorsement for the enterprise qualification, which can not only quickly establish the brand, but also enhance the user's sense of trust; the third is that for users, the most important thing for online purchasing is the reliability and authenticity of product information If buyers recognize the enterprises with business cards, they can avoid false source information to a great extent.

二、多終端收錄展現(xiàn)是指：會員企業(yè)發(fā)布在愛采購的產品供應信息被收錄以后，可以在PC端、手機端、還有小程序上同步展現(xiàn)，這樣不管用戶在哪種終端上搜索產品，都能直達愛采購會員企業(yè)。

2、 Multi terminal collection and display refers to: after the product supply information released by member enterprises in love purchase is included by Baidu, it can be displayed synchronously on PC terminal, mobile phone terminal and small program, so that no matter what kind of terminal users search for products, they can go directly to AIPO member enterprises.

三、多場景觸發(fā)曝光，根據(jù)用戶的日常搜索習慣，在搜索場景里都設置了觸發(fā)曝光，像搜索阿拉丁、搜索采購頻道、APP、信息流等都能給企業(yè)提供展現(xiàn)渠道。

Three, multi scene triggered exposure, according to the user's daily search habits, in the search scene are set up trigger exposure, such as search Aladdin, search procurement channel, Baidu APP, Baidu information flow, etc., can provide enterprises with display channels.

四、多種采購線索分發(fā)，任何B2B平臺都是為了增加曝光，觸達意向用戶。愛采購將意向采購線索按照匹配度分發(fā)給合適的商家。這個線索分發(fā)一般會通過短信、詢價單、留言。IM聊天等多種方式進行，確保商家不會錯過重要的采購信息。

4、 A variety of procurement leads are distributed. Any B2B platform is to increase exposure and reach intended users. Baidu AIPO will distribute the intention purchase clues to the appropriate businesses according to the matching degree. This clue is usually distributed by SMS, inquiry sheet and message. IM chat and other ways to ensure that businesses will not miss important purchasing information.

目前，愛采購的運作模式已經成熟完善，但在體量上還稍遜色阿里這樣的大平臺，這對企業(yè)來說，這是一個非常好的信號，這個時候，愛采購有充足的流量支持，而競爭相對不飽和，企業(yè)入駐后基本就可以快速的實現(xiàn)引流。

At present, the operation mode of Baidu love procurement has been mature and perfect, but it is still slightly inferior to the large platform like Ali in terms of volume. This is a very good signal for enterprises. At this time, baidu love purchase has sufficient traffic support, while the competition is relatively unsaturated. After the enterprise enters the site, it can basically realize drainage quickly.