1. Look at the industry: if your industry is B2B, it is suggested that you need to make love purchase. Baidu promotion budget can not reach 1000 + promotion cost per day, so it is difficult to obtain customer clues with OCPC promoted by Baidu. However, for many small and micro enterprises that love to purchase, you can go to AI purchasing business square to get 2 free quotation opportunities every day.

2、看表現(xiàn)形式：推廣是在5個廣告位置其中一個；愛采購實(shí)際是阿拉丁產(chǎn)品之一；愛采購開通可以獲得企業(yè)名片展示，小程序；而這2個產(chǎn)品的表現(xiàn)在推廣里面，需要付費(fèi)，甚至有些功能還需要做定制開發(fā)；此外；推廣的表現(xiàn)形式為 標(biāo)題；創(chuàng)意；關(guān)鍵詞飄紅；閃投（櫥窗）表象商品的圖片；愛采購，展現(xiàn)的位置為5個廣告位下面，為櫥窗表現(xiàn)形式，跟為直觀。

2. Look at the form of expression: Baidu promotion is in one of the five advertising positions; Baidu love purchase is actually one of Baidu Aladdin products; Baidu love purchase can obtain business card display, baidu small program; and the performance of these two products in Baidu promotion, need to pay, and even some functions also need to do custom development; in addition, the manifestation of Baidu promotion is Title; creativity; key words floating red; flash projection (window) image commodity picture; Baidu love purchase, the display position is under 5 advertising positions, for the window expression form, followed by intuitive.

3、看收費(fèi)模式：推廣現(xiàn)在的收費(fèi)模式比較多，又CPC 也有CPT；當(dāng)時 還有按照線索來的OCPC；本人服務(wù)多個推廣賬戶，尤其是很多B2B的機(jī)械企業(yè)；在推廣的中，很多企業(yè)為了省推廣費(fèi)用；會去做更精準(zhǔn)的推廣；殊不知內(nèi)容落地頁更重要。

3. Look at the charging mode: Baidu promotion now has more charging modes, and CPC also has CPT; at that time, there was OCPC according to the clues; I served multiple Baidu promotion accounts, especially many B2B machinery enterprises; in the promotion, many enterprises in order to save promotion costs; will do more accurate promotion; but do not know the content landing page is more important.

愛采購也是有2種收費(fèi)模式；一個叫做會員制；俗稱6980元/年（現(xiàn)在是買1年送3月），這是需要話很多人家去做優(yōu)化的，如何排在櫥窗位置，需要注意發(fā)布規(guī)則和排名因素；想知道可以找我；另外愛采購的CPC的點(diǎn)擊付費(fèi)模式基本上推廣CPC的一般價格，可以根據(jù)推廣的人群包和推廣地區(qū)，時間等設(shè)置規(guī)則來操作；愛采購CPT 模式是很多年前的火爆地帶的感覺。

Baidu love purchase also has two charging modes; one is called membership system; the other is 6980 yuan / year (now it's buying one year to send March), which needs a lot of people to do optimization. How to arrange in the window position, you need to pay attention to the publishing rules and ranking factors; if you want to know, you can find me; in addition, the click payment mode of CPC of love purchase is basically Baidu's promotion of CPC's general price, which can be rooted in According to Baidu promotion of crowd pack and promotion area, time and other set rules to operate; love purchasing CPT mode is a hot spot many years ago.

在愛采購里面，可以買下某幾個詞的位置；包年的售賣方式，收費(fèi)方式是按照關(guān)鍵詞的指數(shù)來的。一般不建議購買；價格小貴，還不如把這個預(yù)算花在CPC上，獲取更多的流量。

Baidu love in the purchase, you can buy a few words of the position; package year of sales, charging method is according to the index of keywords. Generally, it is not recommended to buy; the price is small and expensive. It is better to spend this budget on CPC to get more traffic.