濟(jì)南愛(ài)采購(gòu)從進(jìn)入市場(chǎng)開(kāi)始,熱度一直蹭蹭上漲,但是作為直接受益的客戶群體來(lái)講,懂得人并不多,有很多還是處于云里霧里的狀態(tài),前段時(shí)間小編整理了一下愛(ài)采購(gòu)的展現(xiàn)形式,今天就和大家溝通一下在濟(jì)南愛(ài)采購(gòu)到底要怎么做才會(huì)出效果,才會(huì)有訂單。
Jinan Baidu love to buy from the beginning of entering the market, the heat has been rising, but as a direct benefit of the customer group, understand not many people, many are still in a state of fog, some time ago, a small compilation of Baidu love purchasing show form, today and you to communicate about how to do in Jinan Baidu love purchasing in the end, will be effective There are orders.
做過(guò)互聯(lián)網(wǎng)宣傳的企業(yè)應(yīng)該都知道一件事情,所有的互聯(lián)網(wǎng)效果幾乎都是有一個(gè)統(tǒng)一的地方,那就是排名,排名在搜索引擎的首頁(yè)位置才會(huì)有的展現(xiàn)效果,俗話就是說(shuō)增加曝光量,這也就是大家為什么一直在做優(yōu)化也好,推廣也好,一直說(shuō)要排名首頁(yè)的原因。這個(gè)排名主要也是針對(duì)受眾人群的瀏覽習(xí)慣,幾乎上頁(yè)瀏覽完了,客戶的購(gòu)買欲望和性價(jià)對(duì)比也完成了。所以說(shuō),首頁(yè)位置是所有做互聯(lián)網(wǎng)宣傳的客戶的必爭(zhēng)之地。
Enterprises that have done Internet publicity should know one thing. Almost all Internet effects have a unified place, that is, ranking on the home page of search engines will have the greatest display effect. As the saying goes, increase the exposure, which is why we have been doing optimization or promotion, and have always said that we should rank the home page. This ranking is mainly aimed at the browsing habits of the audience. Almost the first page has been browsed, and the comparison of customers' purchase desire and sex price has also been completed. Therefore, the home page position is all do Internet propaganda of the customer's place of contention.
那么問(wèn)題就來(lái)了,首頁(yè)位置總共就那么幾個(gè),尤其是愛(ài)采購(gòu),首頁(yè)展示總共就4個(gè)位置(PC端)3個(gè)位置(手機(jī)端),怎么才能搶占到這個(gè)位置呢?
Then the problem comes. There are only a few home page positions, especially Baidu love shopping. There are 4 positions (PC end) and 3 positions (mobile phone side) on the home page display. How can we seize this position?
愛(ài)采購(gòu)的展現(xiàn)形式一共就那么幾種,現(xiàn)在性價(jià)比較高的還是首頁(yè)直接買斷詞的這種,一個(gè)關(guān)鍵詞只賣給一家客戶,具有性,保證首頁(yè)位置里面有客戶一個(gè)位置,這樣就保證了我們剛才講到的首頁(yè)展現(xiàn)的問(wèn)題。
There are so many kinds of display forms of love purchasing. Now the one with higher cost performance is the one that directly buy out the words on the home page. A keyword is sold to only one customer, which is unique in China. It ensures that there is a customer position in the home page position, which ensures the problem of home page display that we just talked about.
那么問(wèn)題又來(lái)了,一個(gè)客戶可不可以做好多關(guān)鍵詞,直接壟斷這個(gè)行業(yè)?我們?yōu)榇艘沧鲞^(guò)研究,做出一個(gè)決定就是只允許一個(gè)客戶做三個(gè)詞。
Then the problem comes again, can a customer do a lot of keywords, directly monopolize this industry? We have also done research on this and made a decision that only one customer is allowed to do three words.
一,三個(gè)詞幾乎上能夠覆蓋客戶的主營(yíng)范圍。
1、 Three words can almost cover the main business scope of customers.
二,限制了一家獨(dú)攬的情況,利益均沾。
2、 It limits the monopoly of a family, and benefits are shared equally.
三,也是為了公司的發(fā)展來(lái)講,能夠保證合作更多的客戶。一詞10塊,按天收費(fèi),童叟無(wú)欺。
3、 It is also for the development of the company, to ensure that more customers cooperate. A word is 10 yuan a day, which is charged by the day.
跟大家聊一下關(guān)鍵詞買斷和自動(dòng)抓取的區(qū)別,,自動(dòng)抓取就是上篇文章所溝通到的跟平臺(tái)合作,開(kāi)通平臺(tái)會(huì)員,后臺(tái)發(fā)布,按照抓取規(guī)則進(jìn)行上線,這種一般前期上線會(huì)有排名,合作的同行業(yè)較多以后會(huì)出現(xiàn)不穩(wěn)定情況,相當(dāng)于是同行內(nèi)部的平臺(tái)競(jìng)爭(zhēng)了。買斷關(guān)鍵詞這種,遵循的就是先到先得,合作的早的客戶,可以進(jìn)行相應(yīng)的性價(jià)比較高的關(guān)鍵詞占有,后合作的客戶關(guān)鍵詞選擇率會(huì)下降一些,對(duì)于前期對(duì)愛(ài)采購(gòu)有了解的客戶,建議盡早下手。
Let's talk about the difference between keyword buyout and Baidu automatic grabbing. Baidu auto grabbing is the cooperation with the platform, opening platform members, publishing in the background, and going online according to Baidu grabbing rules. Generally, there will be rankings in the early stage of online, and there will be more cooperation in the same industry, and then there will be instability, which is equivalent to the platform competition within peers Yes. Buy out keyword this kind of, follow is first come, first served, cooperate early customer, can carry on the corresponding cost-effective keyword occupation, after the cooperation customer keyword selection rate will drop some, for the early stage to love the purchase of customers who know, it is recommended to start as soon as possible.
針對(duì)于濟(jì)南市場(chǎng)來(lái)講,市場(chǎng)很大,但是同樣的競(jìng)爭(zhēng)力度也很大,小編了解過(guò),關(guān)鍵詞幾乎上每天都在更新減少,有些客戶還在猶豫的時(shí)候,第二天就發(fā)現(xiàn)自己想做的產(chǎn)品詞已經(jīng)被別人定下了,這個(gè)是無(wú)解的。
In terms of Jinan market, the market is very big, but the same competition is also very strong. Xiaobian has learned that keywords are updated and reduced almost every day. Some customers are still hesitating, and the next day they find that the product words they want to do have been determined by others. This is no solution.