低質(zhì)量的產(chǎn)品信息，很容易被平臺(tái)下架。要讓愛采購(gòu)做出效果，優(yōu)化這3個(gè)方面的信息是重中之重，它們分別是：產(chǎn)品標(biāo)題、產(chǎn)品主圖和產(chǎn)品詳情。
Low quality product information is easy to be removed from the platform. In order to make Baidu love purchasing effective, optimizing the information in these three aspects is the most important, they are: Product title, product main map and product details.
愛采購(gòu)代運(yùn)營(yíng)接下來詳細(xì)給你說說怎么來優(yōu)化這3方面的信息
Love purchasing agent operation, next, I'll tell you how to optimize the three aspects of information
1.產(chǎn)品的標(biāo)題
1. Product title
a.產(chǎn)品的標(biāo)題字?jǐn)?shù)保持在10-20字之間，不要太少，不然客戶不能充分了解你的產(chǎn)品；當(dāng)然，字?jǐn)?shù)也不要太多，不然會(huì)讓標(biāo)題顯得太累贅。
a. The number of words in the title of the product should be kept between 10 and 20 words, not too few, otherwise the customers will not fully understand your product; of course, the number of words should not be too many, otherwise the title will appear too cumbersome.
b.產(chǎn)品的標(biāo)題寫法，是有公式可循的，那就是：修飾詞+屬性詞+產(chǎn)品詞。什么意思呢？
b. There is a formula to follow for the title of a product, that is: modifier + attribute word + product word. What do you mean?
標(biāo)題前面可以加一些營(yíng)銷類的修飾詞，比如量大優(yōu)惠等，接下來放一些產(chǎn)品的屬性詞，比如：產(chǎn)品的、型號(hào)、產(chǎn)品特點(diǎn)、使用場(chǎng)景等等，這些屬性詞不一定都放，但是盡量多放一點(diǎn)，突出你的產(chǎn)品特色優(yōu)勢(shì)好處。
In front of the title, you can add some marketing modifiers, such as large quantity discount, and then put some product attribute words, such as: product brand, model, product features, use scenarios, etc. These attribute words may not be all put, but try to put more to highlight the advantages and benefits of your product features.
做愛采購(gòu)代運(yùn)營(yíng)還需要注意一點(diǎn)：詞不是公司名稱，標(biāo)題里面是不能放公司名稱的，但是建議可以放上名稱。
Make love purchasing agent operation also need to pay attention to a point: brand words are not company name, the title can not put the company name, but it is recommended to put the brand name.
標(biāo)題的后面千萬(wàn)別忘了加產(chǎn)品的名稱，也就是產(chǎn)品的主關(guān)鍵詞。
Don't forget to add the name of the product after the title, which is the main keyword of the product.
另外產(chǎn)品標(biāo)題中不要出現(xiàn)電話，郵箱等信息。
In addition, do not appear in the product title phone, email and other information.
2.產(chǎn)品的主圖
2. Main drawing of product
a.一個(gè)產(chǎn)品的主圖不能重復(fù)，并且要有5張以上的圖片。圖片大小為750*750像素，圖片上的產(chǎn)品要凸出，并且產(chǎn)品要清晰不要模糊。
a. The main drawing of a product cannot be repeated, and there should be more than 5 pictures. The size of the picture is 750 * 750 pixels. The product on the picture should be protruding, and the product should be clear and not blurred.
b.產(chǎn)品的圖片上面水印不要覆蓋在產(chǎn)品主體上，不管是透明的水印，還是不透明的，都不能放在產(chǎn)品上面。那水印可以放哪里呢？（愛采購(gòu)代運(yùn)營(yíng)提醒：產(chǎn)品的水印可以放在圖片的更下面，或者左上角，或者右上角，只要不蓋住產(chǎn)品，都是可以的。）
b. The watermark on the product image should not be covered on the main body of the product. Neither transparent watermark nor opaque watermark can be placed on the product. Where can I put the watermark? (tips for purchasing agent operation: the watermark of the product can be placed at the bottom of the picture, or in the upper left corner or the upper right corner. As long as the product is not covered, it is OK.)
c.產(chǎn)品的圖片要跟產(chǎn)品有相關(guān)性，不要把不同的產(chǎn)品圖片放在一個(gè)頁(yè)面上。并且產(chǎn)品的主圖上可以用文字突出產(chǎn)品的賣點(diǎn)。
c. Product pictures should be relevant to the product. Do not put different product pictures on one page. And the main picture of the product can use text to highlight the selling point of the product.
3.產(chǎn)品的詳情頁(yè)
3. Product details page
a.產(chǎn)品的詳情描述要和標(biāo)題屬性以及主圖保持一致性。展示的時(shí)候要圖文并茂，不要全部放圖片，也不要全部放文字，這樣都是不合格的詳情描述。
a. The detailed description of the product should be consistent with the title attribute and the main diagram. The exhibition should be illustrated with pictures and texts, not all pictures and not all words, which are unqualified detailed descriptions.
b.產(chǎn)品的詳情要突出賣點(diǎn)，細(xì)節(jié)圖以及說明可以放一些，這樣可以讓客戶更加全面地了解產(chǎn)品。
b. The details of the product should highlight the selling points, and the detailed drawings and instructions can be put on, so that customers can have a more comprehensive understanding of the product.
c.詳情頁(yè)整體的介紹有要全面性，以及邏輯性。具體我們可以根據(jù)FABE法則來進(jìn)行產(chǎn)品詳情的介紹。什么叫FABE法則？
c. The overall introduction of the detail page should be comprehensive and logical. Specifically, we can introduce the product details according to fabe rules. What is the fabe rule?
不要急，讓愛采購(gòu)代運(yùn)營(yíng)來告訴你：
Don't worry, let AIPO agent operation tell you:
F(特征)：產(chǎn)品的樣式、圖片、外觀、工藝等。
F (feature): product style, picture, appearance, process, etc.
A(功能)：產(chǎn)品的功能和作用。
A (function): the function and function of the product.
B(優(yōu)勢(shì))：產(chǎn)品的好處和利益，價(jià)值以及賣點(diǎn)等。
B (advantages): the benefits and benefits of the product, value and selling points, etc.
E(說明)：可以放一下我們的成功案例、我們的實(shí)力以及資質(zhì)證書。
E (explanation): we can share our successful cases, our strength and qualification certificate.
講到這里，你是不是已經(jīng)知道該怎么優(yōu)化愛采購(gòu)的產(chǎn)品了呢？如果還是不知道的話，也沒有關(guān)系，你可以給我留言或者聯(lián)系我。
Speaking of this, do you already know how to optimize the products you love to purchase? If you still don't know, it doesn't matter. You can leave me a message or contact me.
山東百度愛采購(gòu)運(yùn)營(yíng)代理
