1.商鋪類目化
1. Classification of shops
商品類目精準(zhǔn),有助于展現(xiàn)排序待,后臺(tái)可匹配選擇貼近實(shí)際商品的類目信息添加
The product category is accurate, which is helpful to show the sorting. The background can match and select the category information close to the actual commodity to add
2.標(biāo)題清晰合理
2. The title is clear and reasonable
(1) 簡(jiǎn)要清晰地圍繞主體內(nèi)容撰寫,和頁(yè)面內(nèi)容相關(guān)
(1) Write briefly and clearly around the main content, related to the content of the page
(2)語(yǔ)意通順,無(wú)亂碼特殊字符,無(wú)分句截?cái)?、關(guān)鍵詞堆積
(2) The semantic meaning is smooth, no garbled special characters, no sentence truncation, keyword accumulation
(3)標(biāo)題中不能含有營(yíng)銷推廣信息,如:電話號(hào)碼,公司名稱全稱
(3) The title cannot contain marketing promotion information, such as: telephone number, full name of company
(4)標(biāo)題不能重復(fù)
(4) The title cannot be repeated
示例:廠家批發(fā)_多功能接線插座_40 孔一體防爆防水插座
Example: factory wholesale_ Multifunctional wiring socket_ 40 hole integrated explosion proof waterproof socket
(標(biāo)題搭配建議:產(chǎn)品詞_名稱_相關(guān)產(chǎn)品詞_相關(guān)修飾)
(suggestion of Title Collocation: product words_ Brand name_ Related product words_ Related modification)

3.圖片質(zhì)
3. Picture quality
1)圖片清晰度高、無(wú)水印,主體突出,先使用白色背景
1) The image has high definition, no watermark, and the main body is prominent. White background is used first
2)長(zhǎng)寬比為1:1,圖片750*750px;JPG格式
2) The length to width ratio is 1:1, the picture is 750 * 750px; JPG format
3)圖片不能涉低俗、色情、反動(dòng)等,不能為純文字、純色圖、令人不適的圖片
3) Pictures should not be vulgar, pornographic, reactionary and so on, and should not be pure text, pure color pictures or uncomfortable pictures
4)產(chǎn)品主圖重復(fù)不能超過2次,重復(fù)圖片不利于產(chǎn)品收錄和展現(xiàn)
4) The main product map can't be repeated more than 2 times, which is not conducive to product collection and display
5)內(nèi)頁(yè)圖片要求:寬不超過750,高不超過1500 詳情內(nèi)容需要圖文并茂,不能是純圖片,如果涉電話號(hào)碼等,不要在詳情頁(yè)中重復(fù)出現(xiàn)
5) Requirements for pictures on the inner page: the width shall not exceed 750 and the height shall not exceed 1500. The detailed contents shall be illustrated and illustrated, and shall not be pure pictures. If the telephone number is involved, it shall not be repeated in the detail page
4.參數(shù)豐富度
4. Parameter richness
(1)屬性參數(shù)越豐富越好,每條產(chǎn)品至少需要大于5條以上的參數(shù)信息
(1) The richer the attribute parameters, the better. Each product needs at least more than 5 parameter information
(2)產(chǎn)品內(nèi)參數(shù)項(xiàng)不能是重復(fù)的內(nèi)容,不能重復(fù)出現(xiàn)“詳細(xì)咨詢客服”等內(nèi)容
(2) The parameter items in the product can not be repeated contents, such as "detailed consultation with customer service" and so on
5.價(jià)格合理
5. Reasonable price
(1)提交 Schema 中填寫價(jià)格字段且合理(如機(jī)械類填寫 1 元為不合理價(jià)格)、與落地頁(yè)價(jià)格一致。
(1) The price field should be filled in the submitted schema and it should be reasonable (for example, if the price of machinery is 1 yuan, it is unreasonable), and it is consistent with the price on the landing page.
(2)價(jià)格不能為一個(gè)區(qū)間,也不能是“面議”等中文字段詞
(2) Price cannot be a range, nor can it be a Chinese field word such as "face to face"
6.完成企業(yè)信息認(rèn)證
6. Complete enterprise information certification
該企業(yè)信息真實(shí)準(zhǔn)確,展現(xiàn)商品真實(shí)可售.
The information of the enterprise is true and accurate, and the products can be sold
7.描述清晰豐富
7. Clear and rich description
(1) Schema 中發(fā)貨地填寫真實(shí)準(zhǔn)確(低質(zhì)信息如:發(fā)貨地-- ;發(fā)貨地-- 你好)
(1) The delivery place in the schema is true and accurate (low quality information such as: shipping place China; shipping place Hello)
(2) Schema 可選字段填寫率高
(2) Schema optional field filling rate is high
商品信息越全越有利于資源的展現(xiàn)和排序,如:
The more complete the commodity information is, the more favorable it is for the display and ranking of resources
價(jià)格信息,發(fā)貨地,,類目信息,
Price information, shipping location, brand, category information,
商品標(biāo)簽:關(guān)鍵詞(tag)等。
Product label: keywords, etc.
其他商品參數(shù)如材質(zhì)、規(guī)格、型號(hào)、產(chǎn)品等級(jí)填到 meta 字段中。
Other commodity parameters such as material, specification, model and product grade are filled in the meta field.
字段結(jié)構(gòu)越完整, ranking 效果越好。
The more complete the field structure, the better the ranking effect.
(3) 落地頁(yè)圖文并茂、參數(shù)詳盡、商品描述流暢通順。
(3) The landing page is full of pictures and texts, with detailed parameters and smooth product description.
描述中需要商品圖文并茂,有商品圖片以針對(duì)商品的文字描述(該文字描述可在圖片上,且同時(shí)不對(duì)商品進(jìn)行遮擋導(dǎo)致圖片低質(zhì))
In the description, both pictures and texts of the goods are required, and there is a picture of the goods to describe the goods (the text description can be on the picture, and at the same time, the goods are not covered, resulting in poor quality pictures)