First of all, love purchasing and bidding belong to Baidu's business, but there are essential differences between the two ways. Let's talk about it in detail

一.競價屬于被動搜索，根據(jù)關(guān)鍵詞提供廣告位的排名，按照點擊扣費展現(xiàn)不收費的模式。展現(xiàn)的是客戶的網(wǎng)站、商城等基礎(chǔ)應(yīng)用。而愛采購是屬于旗下的B2B電商平臺，屬于阿里巴巴的性質(zhì)。提供給企業(yè)商鋪展現(xiàn)位及產(chǎn)品的發(fā)布。可以全網(wǎng)詢價并進行交易。

1、 Baidu bidding belongs to passive search, according to the keyword to provide Baidu advertising position ranking, according to click deduction show no charge mode. Show the customer's website, mall and other basic applications. AIPO is a B2B e-commerce platform under Baidu, belonging to the nature of Alibaba. To provide business shop display space and product release. Inquiry and transaction can be conducted in the whole network.

二.競價展現(xiàn)比較單一，主要通過首頁廣告位現(xiàn)在，一般客戶合作也會投放直通車跟信息流業(yè)務(wù)來擴大展現(xiàn)。

Two. Baidu's bidding is relatively simple, mainly through Baidu home page advertising. Now, general customer cooperation Baidu will also put Baidu direct train and Baidu information flow business to expand.

而愛采購目前的展現(xiàn)方式有四種:

At present, there are four ways to show AIPO

1.愛采購平臺內(nèi)部的展現(xiàn)。

1. Love the internal display of the purchasing platform.

2.電腦及手機的首頁有專屬的愛采購優(yōu)質(zhì)商品的推薦位。

2. Baidu home page of computer and mobile phone has exclusive recommendation position for purchasing high-quality goods.

3.愛采購的專屬名片可以直接提現(xiàn)愛采購的產(chǎn)品信息及企業(yè)信息。

3. The exclusive business card of AIPO can directly show the product information and enterprise information of AIPO.

4.愛采購目前合作了14家行業(yè)平臺，也可以引流展現(xiàn)。

4. At present, AIPO has cooperated with 14 industry platforms, which can also be used as a drain.

三、競價屬于CPC點擊付費廣告形式（什么是CPC?），類似阿里巴巴網(wǎng)銷寶，淘寶直通車，但是流量巨大，搜索用戶購買并不精準(zhǔn)，這個“開車費用”遠(yuǎn)遠(yuǎn)超過阿里系CPC，效果卻不盡人意；同時競價展現(xiàn)的是客戶的網(wǎng)站、商城等自建平臺，沒有一定技術(shù)實力的企業(yè)并不能做到自建平臺的絕對安全和良好的用戶體驗度。

3、 Baidu bidding belongs to the CPC pay per click advertising form (what is CPC?), similar to alibaba.com.com and Taobao through train. However, due to the huge traffic volume of Baidu, the search user purchase is not accurate, and the "driving cost" is far more than that of Alibaba CPC, but the effect is unsatisfactory. At the same time, baidu bidding shows the self built platforms such as customer websites and shopping malls, without certain technology Force of the enterprise can not achieve the absolute security of self built platform and good user experience.

愛采購屬于旗下的B2B電商平臺，全網(wǎng)爬取B2B優(yōu)質(zhì)內(nèi)容，屬于阿里巴巴的性質(zhì)，提供給企業(yè)商鋪展現(xiàn)位及產(chǎn)品的發(fā)布，可以全網(wǎng)詢價并進行交易。

Baidu AIPO belongs to Baidu's B2B e-commerce platform. The whole network crawls B2B high-quality content, belonging to the nature of Alibaba. It provides enterprise shops with exhibition space and product release, and can make inquiries and conduct transactions on the whole network.