1. Establish Internet marketing thinking

現(xiàn)如今，中小企業(yè)的發(fā)展癥結(jié)其實(shí)往往不在產(chǎn)品質(zhì)量上，而在于獲客渠道被行業(yè)巨頭壟斷，企業(yè)營(yíng)銷思維固守傳統(tǒng)這兩個(gè)關(guān)鍵點(diǎn)上。在互聯(lián)網(wǎng)四通八達(dá)連萬(wàn)物的時(shí)代背景下，固守傳統(tǒng)的營(yíng)銷模式必然是要被市場(chǎng)淘汰的，中小企業(yè)在這場(chǎng)突圍戰(zhàn)中一定要樹(shù)立互聯(lián)網(wǎng)思維，用互聯(lián)網(wǎng)+市場(chǎng)的模式來(lái)實(shí)現(xiàn)拓客引流。

Nowadays, the crux of the development of small and medium-sized enterprises is often not in product quality, but in the two key points: the channel of gaining customers is monopolized by industry giants, and the marketing thinking of enterprises adheres to the tradition. In the era of Internet extending in all directions, the traditional marketing mode is bound to be eliminated by the market. SMEs must establish Internet thinking in this breakout, and use the Internet plus market mode to realize Tuo customer drainage.

2、為什么不建議中小型企業(yè)自己去做網(wǎng)絡(luò)營(yíng)銷呢？

2. Why not suggest small and medium-sized enterprises to do their own network marketing?

，中小型企業(yè)本身經(jīng)驗(yàn)不足，抗風(fēng)險(xiǎn)能力較低，在嘗試新的營(yíng)銷方式時(shí)，一旦出錯(cuò)，就會(huì)被大批的競(jìng)爭(zhēng)中甩在身后。其次成熟的網(wǎng)絡(luò)營(yíng)銷需要強(qiáng)大的技術(shù)支持和渠道搭建能力，企業(yè)如果自己去做網(wǎng)絡(luò)推廣，耗時(shí)耗力還不見(jiàn)得有用，畢竟對(duì)于互聯(lián)網(wǎng)營(yíng)銷來(lái)說(shuō)，技術(shù)過(guò)硬才是高能的保證。中小企業(yè)完全可以通過(guò)B2B平臺(tái)進(jìn)行營(yíng)銷推廣。

First of all, small and medium-sized enterprises themselves are inexperienced and have low ability to resist risks. When trying new marketing methods, once they make mistakes, they will be left behind by a large number of competition. Secondly, mature network marketing needs strong technical support and channel building ability. If enterprises do network promotion by themselves, it is not necessarily useful to spend time and energy. After all, for Internet marketing, excellent technology is the guarantee of high energy. Small and medium-sized enterprises can carry out marketing promotion through B2B platform.

月活躍用戶達(dá)7億，愛(ài)采購(gòu)和流量無(wú)縫對(duì)接，每天的流量觸發(fā)3億多，基于用戶搜索需求的轉(zhuǎn)化率同比其他渠道可達(dá)10倍。愛(ài)采購(gòu)著眼于中小企業(yè)在互聯(lián)網(wǎng)領(lǐng)域的發(fā)展困境，搭建了愛(ài)采購(gòu)這個(gè)平臺(tái)，能為中小企業(yè)提供便捷、高能的一站式采購(gòu)批發(fā)服務(wù)。

The monthly active users of Baidu reach 700 million. Baidu AIPO and Baidu traffic connect seamlessly. The daily traffic triggers more than 300 million, and the conversion rate based on user search demand can reach 10 times compared with other channels. Focusing on the development dilemma of small and medium-sized enterprises in the field of Internet, baidu AIPO has built this platform, which can provide convenient and high-energy one-stop purchase and wholesale service for small and medium-sized enterprises.