After years of development, baidu love purchasing marketing has become the main way for enterprises to obtain profits, and it has also changed the traditional marketing methods of enterprises. Traditional marketing actively seeks customers, while network marketing enables customers to actively find enterprises. There is a big difference between the two. Customers who actively come to the door, transaction probability

盡管許多企業(yè)都有進行網(wǎng)絡銷售工作，但取得的愛采購營銷效果卻擁有很大區(qū)別，有的企業(yè)做了愛采購銷售業(yè)績翻番，有的企業(yè)做了愛采購銷售業(yè)績不見增長，這是什么原因？

Although many enterprises have carried out online sales work, the marketing effect of Baidu love purchasing is quite different. Some enterprises have doubled the sales performance of Baidu love purchasing, and some enterprises have not seen growth in sales performance of Baidu love purchasing. What is the reason for this?

實際上，主要原因就是企業(yè)沒有根據(jù)自身的愛采購營銷需求制作愛采購愛采購思路。

In fact, the main reason is that the enterprise does not make Baidu love purchasing ideas according to their own Baidu love purchasing marketing needs.

1.做好調(diào)研工作

1. Do a good job in research

調(diào)研分成市場調(diào)查、競爭者調(diào)研、目標客戶調(diào)研、企業(yè)調(diào)研，調(diào)研的目的，就是更深層次的了解，了解商品的賣點，了解目標客戶的習慣，了解競爭者的優(yōu)勢與劣勢，了解市場行情。只有清楚這種需求，接下來，必須準備什么材料，做什么渠道推廣，如何做好差異化營銷，考慮周全，才可以有出其不意的效果。

Research is divided into market research, competitor research, target customer research and enterprise research. The purpose of research is to have a deeper understanding of the selling points of commodities, the habits of target customers, the strengths and weaknesses of competitors, and the market situation. Only when this demand is clear, what materials must be prepared, what channels should be promoted, and how to do well in differentiated marketing can we have unexpected effects.

2.制定營銷策略

2. Formulate marketing strategy

做網(wǎng)絡營銷目的有很多，例如，提高價值，提高用戶注冊量，提高企業(yè)的業(yè)績等，不一樣的企業(yè)其目的不一樣。這一點總結(jié)與計劃恰好相反。方案是設想未來，對將要進行的工作進行安排。

For example, the purpose of improving the number of enterprise users is not the same. This is the opposite of the plan. The plan is to envision the future and arrange the work to be carried out.

一定要清楚本身的需求，才可以對于需求制定詳盡的營銷策略，整個的愛采購都是圍繞這一目的而進行，許多企業(yè)網(wǎng)絡銷售失敗，主要是不清楚企業(yè)實際需求，都沒有根據(jù)需求制定營銷策略。

We must be clear about their own needs, in order to develop a detailed marketing strategy for the needs, the whole Baidu love procurement is around this purpose, many enterprises network sales failure, mainly because they do not know the actual needs of enterprises, and have not formulated marketing strategies according to the needs.

3.尋找推廣方式

3. Looking for promotion methods

愛采購營銷要想充分發(fā)揮，還得從主動推廣，把客戶關注的內(nèi)容，推向目標客戶眼前，在宣布做網(wǎng)絡推廣之前，要深入了解興趣愛好，關注點在哪。

Baidu love purchasing marketing to give full play to, but also from the initiative to promote the content of customer concern, to target customers in front of, before announcing to do network promotion, in-depth understanding of interests, where to focus.

只有把用戶分析深入，才可以了解客戶真正需求，再去做內(nèi)容，尋找合理的推廣渠道，也就是用戶經(jīng)常出現(xiàn)的方式，在做針對性推廣，只有這樣，轉(zhuǎn)換客戶效果才能事半功倍。

Only through in-depth analysis of users, can we understand the real needs of customers, then do the content, and find a reasonable promotion channel, that is, the way users often appear to do targeted promotion. Only in this way, can we achieve twice the result with half the effort.

4.愛采購內(nèi)容撰寫

4. Baidu love purchasing content writing

愛采購思路、推廣方式、用戶需求清楚之后，接下來就是準備客戶關心的內(nèi)容，對于用戶需求進行內(nèi)容撰寫與提升，依照愛采購思路來布局內(nèi)容。從客戶進入網(wǎng)站，告訴客戶我們在做啥，在行業(yè)中的整體實力如何，接下來展示客戶碰到的問題，后邊再告訴客戶我們是怎么解決，可以給客戶提供哪些的幫助，隨后展示出公信力，處理信賴問題，促進詢盤。

After Baidu love procurement ideas, promotion methods, user needs are clear, the next step is to prepare the content that customers care about, write and improve the content of user needs, and layout the content according to Baidu love purchasing ideas. After entering the website, we will tell the customers what we are doing and how our overall strength in the industry is. Next, we will show the problems encountered by our customers. Then we will tell them how we solve them and what help we can provide them. Then we will show our credibility, handle trust problems and promote inquiry.

5.方案執(zhí)行問題

5. Programme implementation

萬事俱備，只欠東風，針對企業(yè)而言，因此愛采購營銷準備工作做好以后，接下來就是執(zhí)行力的問題，要依照營銷策略，階段性來執(zhí)行，任何好的發(fā)展戰(zhàn)略假如沒有有效謹慎的執(zhí)行，也不會發(fā)生好的作用，做網(wǎng)絡銷售，也是一樣，執(zhí)行不及時，其愛采購效果也可能大打折扣。

Everything is ready, only Dongfeng, for the enterprise, so Baidu love purchasing marketing preparation work done, the next is the problem of execution, according to the marketing strategy, phased to implement, any good development strategy if not effective and prudent implementation, will not have a good role, do network sales, is the same, the implementation is not timely, its Baidu love purchasing effect The fruit may also be discounted.

總而言之，企業(yè)做好網(wǎng)絡銷售并沒有這么簡單，必須做很多準備工作，持續(xù)的分析客戶，持續(xù)的調(diào)節(jié)營銷策略，持續(xù)的優(yōu)化推廣構(gòu)造，隨后貴在堅持，只有堅持不懈，才可以幫助企業(yè)獲得好的網(wǎng)絡營銷效果。

In a word, it is not so simple for enterprises to do network sales well. They must do a lot of preparatory work, continuously analyze customers, continuously adjust marketing strategies, and continuously optimize the promotion structure. Then, the most important thing is to persist. Only by persevering can we help enterprises obtain good network marketing effect.