After years of development, baidu love purchasing marketing has become the main way for enterprises to obtain profits, and it has also changed the traditional marketing methods of enterprises. Traditional marketing actively seeks customers, while network marketing enables customers to actively find enterprises. There is a big difference between the two. Customers who actively come to the door, transaction probability

盡管許多企業(yè)都有進(jìn)行網(wǎng)絡(luò)銷售工作，但取得的愛采購(gòu)營(yíng)銷效果卻擁有很大區(qū)別，有的企業(yè)做了愛采購(gòu)銷售業(yè)績(jī)翻番，有的企業(yè)做了愛采購(gòu)銷售業(yè)績(jī)不見增長(zhǎng)，這是什么原因？

Although many enterprises have carried out online sales work, the marketing effect of Baidu love purchasing is quite different. Some enterprises have doubled the sales performance of Baidu love purchasing, and some enterprises have not seen growth in sales performance of Baidu love purchasing. What is the reason for this?

實(shí)際上，主要原因就是企業(yè)沒有根據(jù)自身的愛采購(gòu)營(yíng)銷需求制作愛采購(gòu)愛采購(gòu)思路。

In fact, the main reason is that the enterprise does not make Baidu love purchasing ideas according to their own Baidu love purchasing marketing needs.

1.做好調(diào)研工作

1. Do a good job in research

調(diào)研分成市場(chǎng)調(diào)查、競(jìng)爭(zhēng)者調(diào)研、目標(biāo)客戶調(diào)研、企業(yè)調(diào)研，調(diào)研的目的，就是更深層次的了解，了解商品的賣點(diǎn)，了解目標(biāo)客戶的習(xí)慣，了解競(jìng)爭(zhēng)者的優(yōu)勢(shì)與劣勢(shì)，了解市場(chǎng)行情。只有清楚這種需求，接下來，必須準(zhǔn)備什么材料，做什么渠道推廣，如何做好差異化營(yíng)銷，考慮周全，才可以有出其不意的效果。

Research is divided into market research, competitor research, target customer research and enterprise research. The purpose of research is to have a deeper understanding of the selling points of commodities, the habits of target customers, the strengths and weaknesses of competitors, and the market situation. Only when this demand is clear, what materials must be prepared, what channels should be promoted, and how to do well in differentiated marketing can we have unexpected effects.

2.制定營(yíng)銷策略

2. Formulate marketing strategy

做網(wǎng)絡(luò)營(yíng)銷目的有很多，例如，提高價(jià)值，提高用戶注冊(cè)量，提高企業(yè)的業(yè)績(jī)等，不一樣的企業(yè)其目的不一樣。這一點(diǎn)總結(jié)與計(jì)劃恰好相反。方案是設(shè)想未來，對(duì)將要進(jìn)行的工作進(jìn)行安排。

For example, the purpose of improving the number of enterprise users is not the same. This is the opposite of the plan. The plan is to envision the future and arrange the work to be carried out.

一定要清楚本身的需求，才可以對(duì)于需求制定詳盡的營(yíng)銷策略，整個(gè)的愛采購(gòu)都是圍繞這一目的而進(jìn)行，許多企業(yè)網(wǎng)絡(luò)銷售失敗，主要是不清楚企業(yè)實(shí)際需求，都沒有根據(jù)需求制定營(yíng)銷策略。

We must be clear about their own needs, in order to develop a detailed marketing strategy for the needs, the whole Baidu love procurement is around this purpose, many enterprises network sales failure, mainly because they do not know the actual needs of enterprises, and have not formulated marketing strategies according to the needs.

3.尋找推廣方式

3. Looking for promotion methods

愛采購(gòu)營(yíng)銷要想充分發(fā)揮，還得從主動(dòng)推廣，把客戶關(guān)注的內(nèi)容，推向目標(biāo)客戶眼前，在宣布做網(wǎng)絡(luò)推廣之前，要深入了解興趣愛好，關(guān)注點(diǎn)在哪。

Baidu love purchasing marketing to give full play to, but also from the initiative to promote the content of customer concern, to target customers in front of, before announcing to do network promotion, in-depth understanding of interests, where to focus.

只有把用戶分析深入，才可以了解客戶真正需求，再去做內(nèi)容，尋找合理的推廣渠道，也就是用戶經(jīng)常出現(xiàn)的方式，在做針對(duì)性推廣，只有這樣，轉(zhuǎn)換客戶效果才能事半功倍。

Only through in-depth analysis of users, can we understand the real needs of customers, then do the content, and find a reasonable promotion channel, that is, the way users often appear to do targeted promotion. Only in this way, can we achieve twice the result with half the effort.

4.愛采購(gòu)內(nèi)容撰寫

4. Baidu love purchasing content writing

愛采購(gòu)思路、推廣方式、用戶需求清楚之后，接下來就是準(zhǔn)備客戶關(guān)心的內(nèi)容，對(duì)于用戶需求進(jìn)行內(nèi)容撰寫與提升，依照愛采購(gòu)思路來布局內(nèi)容。從客戶進(jìn)入網(wǎng)站，告訴客戶我們?cè)谧錾叮谛袠I(yè)中的整體實(shí)力如何，接下來展示客戶碰到的問題，后邊再告訴客戶我們是怎么解決，可以給客戶提供哪些的幫助，隨后展示出公信力，處理信賴問題，促進(jìn)詢盤。

After Baidu love procurement ideas, promotion methods, user needs are clear, the next step is to prepare the content that customers care about, write and improve the content of user needs, and layout the content according to Baidu love purchasing ideas. After entering the website, we will tell the customers what we are doing and how our overall strength in the industry is. Next, we will show the problems encountered by our customers. Then we will tell them how we solve them and what help we can provide them. Then we will show our credibility, handle trust problems and promote inquiry.

5.方案執(zhí)行問題

5. Programme implementation

萬事俱備，只欠東風(fēng)，針對(duì)企業(yè)而言，因此愛采購(gòu)營(yíng)銷準(zhǔn)備工作做好以后，接下來就是執(zhí)行力的問題，要依照營(yíng)銷策略，階段性來執(zhí)行，任何好的發(fā)展戰(zhàn)略假如沒有有效謹(jǐn)慎的執(zhí)行，也不會(huì)發(fā)生好的作用，做網(wǎng)絡(luò)銷售，也是一樣，執(zhí)行不及時(shí)，其愛采購(gòu)效果也可能大打折扣。

Everything is ready, only Dongfeng, for the enterprise, so Baidu love purchasing marketing preparation work done, the next is the problem of execution, according to the marketing strategy, phased to implement, any good development strategy if not effective and prudent implementation, will not have a good role, do network sales, is the same, the implementation is not timely, its Baidu love purchasing effect The fruit may also be discounted.

總而言之，企業(yè)做好網(wǎng)絡(luò)銷售并沒有這么簡(jiǎn)單，必須做很多準(zhǔn)備工作，持續(xù)的分析客戶，持續(xù)的調(diào)節(jié)營(yíng)銷策略，持續(xù)的優(yōu)化推廣構(gòu)造，隨后貴在堅(jiān)持，只有堅(jiān)持不懈，才可以幫助企業(yè)獲得好的網(wǎng)絡(luò)營(yíng)銷效果。

In a word, it is not so simple for enterprises to do network sales well. They must do a lot of preparatory work, continuously analyze customers, continuously adjust marketing strategies, and continuously optimize the promotion structure. Then, the most important thing is to persist. Only by persevering can we help enterprises obtain good network marketing effect.