Baidu love purchasing is a professional purchasing wholesale platform of Baidu, which is committed to finding high-quality suppliers for buyers, providing high-quality purchasing information for sellers, and promoting buyers and sellers to reach transactions through Baidu love purchasing. Many businesses settled in Baidu love purchase is to see its huge flow, want to through Baidu love purchase high flow exposure to achieve drainage Tuoke. After some enterprises settled in Baidu AIPO, they released a lot of supply information, but the display effect of the products did not go up, so what's the reason?

01 好的標(biāo)題是獲取有用客戶的渠道

A good title is a channel to get useful customers

商品標(biāo)題是影響曝光的關(guān)鍵之一。用戶在或者是愛采購主頁搜索產(chǎn)品關(guān)鍵詞時，會直接觸發(fā)相關(guān)聯(lián)的產(chǎn)品展現(xiàn)，所以一個好的標(biāo)題是獲取客戶的渠道。

Commodity title is one of the key factors affecting exposure. When users search product keywords on Baidu or Aipu homepage, they will directly trigger the related product display, so a good title is the channel to obtain customers.

一個優(yōu)良的標(biāo)題字?jǐn)?shù)不宜太長也不宜太短，一般來說20~30個字好；同時，寫標(biāo)題時還要避免一些無關(guān)的廣告詞、營銷詞等，這樣語言表述上才能更加清晰明了，讓客戶更加快速地了解商品信息！

A good title should not be too long or too short, generally speaking, 20 ~ 30 words is good; at the same time, when writing the title, we should avoid some irrelevant advertising words, marketing words, etc., so that the language can be more clear, so that customers can understand the product information more quickly!

02 圖片要主體突出，清晰無水印

02 the image should be prominent and clear without watermark

一般來說，在圖片比例大小上，1:1比例佳，可以避免拉伸變形。產(chǎn)品主圖3—6張，不要少于3張，圖片要清晰，無劣質(zhì)水印，或者水印不遮擋商品主體。主體突出，才能清晰地展現(xiàn)商品，吸引買家點擊。

Generally speaking, in the picture scale size, 1:1 ratio is good, can avoid stretching deformation. There should be 3-6 main pictures of the product, no less than 3. The pictures should be clear without poor quality watermark, or the watermark should not cover the main body of the product. Only when the main body is prominent can the goods be clearly displayed and buyers be attracted to click.

03 按實際情況如實填寫價格

03 fill in the price according to the actual situation

在商品轉(zhuǎn)化的環(huán)節(jié)，價格是一個至關(guān)重要的因素，但在一開始，上海皖盼在發(fā)布供應(yīng)時為了省事，很多供應(yīng)價格都填了0或者1。導(dǎo)致的直接結(jié)果就是，價格與實際不符，后期供應(yīng)信息大批量整改。明顯低于市場行情的價格，雖然吸引了大量點擊，但卻因為無法為客戶提供相匹配的商品和服務(wù)，而遭到反噬。這樣的點擊越多，反而越會降低商家在用戶心中的信任度和印象分。按實際情況如實填寫價格，是獲取客戶好感的關(guān)鍵，也是贏得用戶長期信任的決定因素。

In the process of commodity transformation, price is a crucial factor, but at the beginning, in order to save trouble when Shanghai wanpan released the supply, many supply prices filled in 0 or 1. The direct result is that the price is inconsistent with the actual situation, and the supply information is rectified in large quantities in the later stage. Obviously lower than the market price, although attracted a large number of clicks, but because it can not provide customers with matching goods and services, it was backfired. The more clicks like this, the lower the trust and impression of businesses in the hearts of users. Filling in the price according to the actual situation is not only the key to win the favor of customers, but also the decisive factor to win the long-term trust of users.

04 參數(shù)屬性越全越好

04 the more complete the parameter attributes, the better

在真實有效的前提下，參數(shù)屬性除了產(chǎn)地、用途、材質(zhì)以外，還可以填寫工藝、型號、尺寸等多個指標(biāo)。一件商品的屬性越齊全，越利于用戶快速確定購買意愿。我們在網(wǎng)上購物時，是不是也要反復(fù)查看商品的各項參數(shù)指標(biāo)呢？只有參數(shù)屬性符合需求，我們才會進(jìn)行下一步的比較和篩選。換位思考一下，用戶在愛采購選購商品時也是一樣的心理。

On the premise of real and effective, in addition to origin, purpose and material, parameter attributes can also fill in process, model, size and other indicators. The more complete the attributes of a commodity are, the more convenient it is for users to quickly determine their purchase intention. When we shop online, do we have to repeatedly check the parameters of the goods? Only when the parameter attributes meet the requirements, we will carry out the next step of comparison and filtering. Transposition think about it, users love to purchase goods when the same psychology.

05 詳情描述要圖文并茂

The details should be illustrated and illustrated

通常來說，商品詳情描述可以展示商品細(xì)節(jié)、性能，還能展示公司實力，生產(chǎn)工藝流程等，同時，商品詳情描述一定要避免純圖片或者純文字，這樣會影響用戶閱讀體驗。當(dāng)用戶點擊查看了一件商品，并且已經(jīng)瀏覽到詳情頁了，說明商品大致符合用戶期待。那么此時，影響用戶決斷的就是詳情描述中的內(nèi)容，一個圖文并茂，邏輯層次清晰的詳情描述，是對商品優(yōu)勢的補充說明，也是吸引買家詢盤問價的一環(huán)。

Generally speaking, product details description can show product details, performance, company strength, production process, etc. at the same time, product details description must avoid pure pictures or text, which will affect the user's reading experience. When the user clicks to view a product and has browsed to the details page, it indicates that the product roughly meets the user's expectation. At this time, what affects the user's decision is the content of the detailed description. A detailed description with both pictures and text and clear logic level is a supplement to the advantages of the goods, and also the last link to attract buyers to inquire and ask for prices.