In Baidu love to purchase the same membership rights, fair carousel show mechanism, there are still many businesses supply information included rate is not high, click through is not high. The same platform, the same rights and interests, resulting in a large gap between different businesses to show the effect of the reason, in essence, or the quality of supply information.

所以，愛采購的運營一定是非常重要的。對于沒有深度運營、自己又不了解愛采購收錄規(guī)則和算法的商家來說，愛采購只是一個無人問津的線上店鋪。

Therefore, the operation of Baidu love purchasing must be very important. For businesses that do not have in-depth operation and do not understand Baidu AIPO's inclusion rules and algorithms, baidu AIPO is just an online shop that no one cares about.

我們都知道，愛采購是兩種賣家入駐模式。一種為采購推廣入駐，也就是我們說的愛采購競價CPC，按點擊扣費模式。一種為認證企業(yè)入駐（年費會員制），平均不到20塊的成本投入，全年365天，全天24小時展示，而且一個企業(yè)是可以開通多套或多年的。企業(yè)根據(jù)實際預算要求及運營需求，選擇適合的入駐模式，也可以同時兩種模式合作。

As we all know, baidu love purchasing is two kinds of seller entry mode. One is for the purchase promotion, that is, we say the love purchase bidding CPC, according to the click deduction mode. One is for certification enterprises (annual membership system), with an average cost of less than 20 yuan a day, 365 days a year, 24 hours a day, and an enterprise can open more than one set or many years. According to the actual budget requirements and operational needs, enterprises can choose the appropriate settlement mode, or cooperate with both modes at the same time.

今天要講的是年費會員制，小6從四個點分析愛采購運營的要素：店鋪裝修。

Today we are going to talk about the annual membership system. Small 6 analyzes the elements of Baidu love purchasing operation from four points: shop decoration.

，店鋪裝修的效果好壞是會對排名造成影響的。裝修所需要的資料：

First of all, the effect of shop decoration will affect the ranking. Information required for decoration:

1、產品的高清照片，如果有拍攝的產品圖更好。在裝修的時候，設計會把這些圖片進行加工美化，制成詳情內頁等。

1. High definition photos of the product, if there is a picture of the product taken better. In the decoration, the design will process and beautify these pictures, and make them into details inside pages.

但經常有些客戶說，我的產品和誰誰公司的產品是一模一樣的，我們去他的店鋪或者網(wǎng)站上弄幾張圖，處理一下好了。

But as like as two peas of customers, I often go to his store or website to get some pictures and handle them.

在這里明確一下：非常不建議客戶這么做。一，別人用，你也用，別人用過的你再用，不會給你好的排名；二，客戶自己拍的產品圖片高清并真實，而且是出現(xiàn)在網(wǎng)頁中。有個規(guī)則，對于新的優(yōu)良圖片會優(yōu)先抓取、處理、排名。

Let's be clear here: it's not recommended for customers to do this. 1、 Other people use, you also use, others used you use, Baidu will not give you the ranking; second, customers take their own product pictures HD and real, and appear in the web page. Baidu has a rule that Baidu will give priority to capture, process and rank new excellent pictures.

2、每種產品的具體詳細介紹，包括產品介紹、產品特性、產品優(yōu)點、產品用途等等。

2. Detailed introduction of each product, including product introduction, product features, product advantages, product uses, etc.

3、企業(yè)獲得的資質照片放到店鋪里面，讓消費者對企業(yè)有更多的信任，這也是提高成交率的一種辦法！

3. The qualification photos obtained by enterprises are put in the shops to let consumers have more trust in the enterprises, which is also a way to improve the transaction rate!

4、公司和產品的優(yōu)勢，有利于企業(yè)形象和產品品質的展現(xiàn)。

4. The advantages of the company and products are conducive to the display of corporate image and product quality.