愛采購深度運營到底有多重要
來源:http://www.aimichina.com 發(fā)布時間:2021-04-23 11:04:16 瀏覽次數:次
在愛采購同等會員權益,公平的輪播展現機制下,還是有很多商家的供應信息收錄率不高,點擊量不高,同樣的平臺、同樣的權益,造成不同商家之間展現效果差距大的原因,本質上還是供應信息的質量問題。
In Baidu love to purchase the same member rights and interests, fair carousel show mechanism, there are still many businesses of the supply information collection rate is not high, the click volume is not high, the same platform, the same rights and interests, the reason for the large gap between different businesses show effect, in essence, is the quality of supply information.
目前愛采購的形式就是,對于有代運營和深度運營的商家來說,愛采購是一個性價比極高的推廣引流工具,對于沒有代運營,自己又不了解愛采購收錄規(guī)則和算法的商家來說,愛采購就是一個無人問津的線上店鋪。
At present, the form of Baidu love purchasing is that for businesses with generation operation and deep operation, baidu love purchasing is a highly cost-effective promotion and drainage tool. For businesses without generation operation and who do not understand the rules and algorithms of Baidu love purchasing, baidu love purchasing is an online shop that no one cares about.
不管是線上還是線下,任何店鋪都是需要用心打理才能吸引客戶,愛采購的收錄規(guī)則看似就是標題、內容、圖片等幾個參數指標,但實際上每一個參數背后都對應著愛采購的一套完整算法,下來的展現量、點擊量甚至詢盤量都取決于這幾個參數的質量。
No matter online or offline, any store needs to be carefully managed to attract customers. Baidu AIPO's collection rules seem to be several parameters such as title, content, pictures, etc., but in fact, behind each parameter, there is a complete set of algorithms for Baidu AIPO. The amount of display, click through and even inquiry depends on the quality of these parameters.
我們從成交環(huán)節(jié)來倒推就會發(fā)現成交量高的產品供應,詢盤量必然很高,詢盤量取決于點擊量,點擊量是在展現量上得到的,而展現量就是的收錄量。而材料網的代運營服務解決的就是愛采購收錄量的問題。
From the transaction link, we can find that the product supply with high turnover is bound to have a high inquiry volume. The inquiry volume depends on the click volume, which is obtained from the display volume, and the display volume is Baidu's collection volume. And the agent operation service of China materials network solves the problem of Baidu love purchasing volume.
就拿標題來說,標題是一條供應信息的關鍵,合格的標題是什么樣的?如果讓商家自己來回答這些問題,可能90%的商家都很茫然,所以代運營服務勢必會成為商家深度挖掘愛采購商機的利器,因為愛采購不管你在哪一家做,商家付出的成本都是一樣的,享受到的平臺權益也是一樣的。真正能夠讓入駐商家拉開差距的還是服務商的代運營能力和水平。
Take the title as an example. The title is the key to supply information. What is a qualified title? If businesses are allowed to answer these questions by themselves, maybe 90% of businesses are at a loss, so the agent operation service is bound to become a sharp tool for businesses to deeply explore the business opportunities of Baidu love purchasing, because no matter which company you work in, businesses pay the same cost and enjoy the same platform rights and interests. It is the agent operation ability and level of the service providers that can really open the gap between the settled businesses.