在愛采購賣家版App的數(shù)據(jù)概況里面有以下三種數(shù)據(jù)對我們?nèi)粘Ｍ茝V維護非常具有指導意義：

There are three kinds of data in the data profile of app for AIPO sellers, which are very instructive for our daily promotion and maintenance:

1、愛采購商鋪曝光量、點擊量、訪客數(shù)

1. Baidu love shop exposure, click through, number of visitors

數(shù)據(jù)量大小關系基本是曝光量>點擊量>訪客數(shù)。如果三個數(shù)據(jù)量都比較低，證明一件事情：商鋪信息數(shù)量少，標題關鍵詞拓展少，不符合買家的搜索習慣，需要提升商品數(shù)量、優(yōu)化標題關鍵詞。

The relationship between the amount of data is exposure > hits > number of visitors. If the three data volumes are relatively low, there is one thing to prove: the number of shop information is small, and the expansion of Title keywords is small, which is not in line with the buyer's search habits. We need to improve the number of goods and optimize the title keywords.

如果每天點擊量和訪客數(shù)相差不多，幾乎快到1:1了，表明平均一個訪客來到您的商鋪點了一次就離開了，證明商品頁面的圖片、價格、商品信息詳細介紹有問題，不能吸引并留住買家，導致買家點開看了一眼就關掉頁面，吸引力不大。需要提升商品頁面質量，來留住客戶，提升轉化率。

If the difference between the daily number of hits and the number of visitors is not much, almost to 1:1, it means that an average visitor comes to your shop once and then leaves. It proves that there is something wrong with the pictures, prices and detailed information of the product page, which can not attract and retain buyers. As a result, the buyers close the page after a glance, which is not attractive. We need to improve the quality of product pages to retain customers and improve the conversion rate.

2、愛采購商品收錄數(shù)量與平均展示位

2. Quantity and average display space of Baidu love purchasing goods

商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況，商品信息不要短時間內(nèi)都發(fā)完，也不要不發(fā)，前期多發(fā)一些，然后保持一定的節(jié)奏添加商品信息。平均展示位置是商鋪里獲得展示的信息平均排名，如果排名過低，表明商品低質信息較多，拉低了排名，需要針對商品信息進行調整。

The number of goods included represents the situation after the information is released. The goods information should not be sent out in a short time, and should not be sent out. In the early stage, more goods should be sent out, and then the goods information should be added at a certain pace. The average display position is the average ranking of the information displayed in the shop. If the ranking is too low, it means that the commodity is low-quality and there is more information. If the ranking is lowered, it needs to be adjusted according to the commodity information.

3、關鍵詞和商品的TOP50排行

3. Top 50 ranking of keywords and commodities

關鍵詞和商品的TOP50，都是買家非常關注的內(nèi)容，并且能帶來實際效果的，可針對性的多發(fā)布相關商品信息，并整理好關鍵詞，做一些基礎的數(shù)據(jù)積累工作。

The top 50 of keywords and commodities are the contents that buyers are very concerned about, and can bring practical results. We can publish more relevant commodity information, sort out the keywords, and do some basic data accumulation work.