愛采購產(chǎn)品的基本發(fā)布遵循的原則是什么?
來源:http://www.aimichina.com 發(fā)布時間:2021-05-13 15:05:17 瀏覽次數(shù):次
1.愛采購的產(chǎn)品發(fā)布基礎
1. Product release basis of AIPO
我們做愛采購代運營也有很多年了,可以說從愛采購這個產(chǎn)品推出以來,我們就在研究如何把愛采購做出效果。其中尤為重要的就是產(chǎn)品發(fā)布基礎。
We have been acting as a purchasing agent for many years. It can be said that since the launch of this product, we have been studying how to make the effect of purchasing. One of the most important is the basis of product release.
這是因為目前愛采購平臺其實也是起步階段,平臺內(nèi)產(chǎn)品還不是很多,急需大量優(yōu)Z產(chǎn)品補充到平臺的各個類目中。一個平臺內(nèi)產(chǎn)品內(nèi)容越豐富,產(chǎn)品信息越優(yōu)Z,就越能吸引人通過平臺進行選購。
This is because the current love purchasing platform is also in its infancy. There are not many products in the platform, and a large number of excellent Z products are urgently needed to be added to each category of the platform. The richer the product content and the better the product information in a platform, the more attractive it will be to purchase through the platform.
愛采購的產(chǎn)品發(fā)布基礎,包含了產(chǎn)品類目、產(chǎn)品參數(shù)、產(chǎn)品視頻及主圖、產(chǎn)品標題和產(chǎn)品的詳情。
The product release basis of AIPO includes product category, product parameters, product video and main picture, product title and product details.
這里看起來內(nèi)如很多,但其實你只要遵循這幾個原則就可以了。
There seems to be a lot of internal problems, but in fact, you just need to follow these principles.
①真實性。就是無論是標題,還是參數(shù),或者圖片、詳情,其中的描述都是真實,無虛假夸大的。
① Authenticity. That is to say, no matter the title, parameters, pictures or details, the description is true and there is no false exaggeration.
②相關性。就是一個產(chǎn)品從頭到腳,就只講一個產(chǎn)品的事情,不要在一個產(chǎn)品中放很多個產(chǎn)品的信息。(愛采購代運營)
② Correlation. From the beginning to the end of a product, we should only talk about one product. We should not put a lot of product information in one product( Love purchasing (agent operation)
③準確性。就是上傳的產(chǎn)品,無論是類目,標題,還是描述,都要準確無誤。比如你是機械設備,就放到設備的類目中,你是機械配件的,就放到配件的類目中,不要搞混。
③ Accuracy. That is, the uploaded products, whether category, title or description, should be accurate. For example, if you are mechanical equipment, put it in the category of equipment. If you are mechanical accessories, put it in the category of accessories. Don't mix it up.
④完整性。就是一個產(chǎn)品類目的描述要完整,比如屬性要填寫5-8個左右,圖片上傳也要5張以上,詳情描述要圖文結(jié)合等。就是要盡量詳細地描述你的產(chǎn)品。
④ Integrity. It means that the description of a product category should be complete. For example, about 5-8 attributes should be filled in, more than 5 pictures should be uploaded, and the detailed description should be combined with pictures and texts. Just try to describe your product in detail.