商品圖(包括主圖和樓層頁面展示圖)作為店鋪的“門面”，代表著商品的“外觀層次”，與商品的吸引力直接相關(guān)。好的產(chǎn)品圖片是為了促 進買家點擊，激發(fā)購買欲 望，優(yōu)化陳列效果的條件，而不夠醒目的圖片會使商品在買家和店鋪的印象中有很大的折扣。愛采購主圖片的尺寸有什么要求?

Commodity map (including the main map and floor page display map) as the shop's "Facade", represents the "appearance level" of commodities, and is directly related to the attractiveness of commodities. Good product image is to promote the buyer to click, stimulate the desire to buy, optimize the conditions of display effect, and not enough eye-catching image will make the product have a great discount in the impression of buyers and stores. What are the requirements for the size of the main picture?

愛采購對于店鋪圖片的質(zhì)量有一個清晰完整的標準。作為基準，有必要:

Baidu love purchasing has a clear and complete standard for the quality of shop pictures. As a benchmark, it is necessary to:

（1）尺寸及比例:750*750px以上，比例為正方形;

(1) Size and proportion: above 750 * 750px, the proportion is square;

(2)主體突出:“四不宜”:不宜過大、過小、不清楚、不完整;

(2) The main body is prominent: "four not suitable": not too big, too small, not clear, not complete;

濟南愛采購

Jinan Baidu love purchasing

背景顏色:推薦淺色背景，背景不能太吵;

Background color: light background is recommended, the background should not be too noisy;

圖片數(shù)量:3張以上圖片，包括產(chǎn)品圖片和細節(jié)圖片。

Number of pictures: more than 3 pictures, including product pictures and detail pictures.

除了滿足基本需求外，還需要以下步驟來改進演示效果和點擊。具體建議如下:

In addition to meeting the basic needs, the following steps are needed to improve the presentation and click. Specific suggestions are as follows:

展示使用情境——換身貼身小棉襖。顧名思義，它是顯示產(chǎn)品的實際用途。例如，小對象應該給出引用對象的大小比較，而大對象應該給出實際的應用程序場景。

Show the use of the situation - change the body close to the small cotton padded jacket. As the name suggests, it shows the actual use of the product. For example, small objects should give the size comparison of reference objects, while large objects should give the actual application scenario.

多 維細節(jié)呈現(xiàn)——簡單、清晰、可靠。在細節(jié)圖中，產(chǎn)品的所有細節(jié)應該從多個角度呈現(xiàn)(如放大倍數(shù)、前輪廓、關(guān)鍵部位特寫等)。這就要求賣方在產(chǎn)品展示時站在對方的立場上，考慮買方想了解產(chǎn)品的哪些方面。

Multi dimensional detail presentation - simple, clear and reliable. In the detail drawing, all details of the product should be presented from multiple angles (such as magnification, front contour, close-up of key parts, etc.). This requires the seller to stand on the other side's position when displaying the products and consider what aspects the buyer wants to know about the products.

詳細的明細圖不僅可以清晰全 面地展示產(chǎn)品的各個部分，而且還能極 大地增強買家的歸屬感和認同感，提高信任度，降低買家的理解成本，提高購買需求，進一步促 進訂購行為是必不可少的!

Detailed details can not only clearly and comprehensively show all parts of the product, but also greatly enhance the sense of belonging and identity of buyers, improve trust, reduce the understanding cost of buyers, improve purchase demand, and further promote ordering behavior is essential!

給出核心賣點。所謂核心賣點，并不是廣義的一般性賣點，而是產(chǎn)品區(qū)別于其他產(chǎn)品或其突出的優(yōu)勢，可以是產(chǎn)品的質(zhì)量、材料、功能特點或服務保證?？傊屬I家意識到該產(chǎn)品具有其他同類產(chǎn)品不可替代的優(yōu)勢。

Give the core selling point. The so-called core selling point is not a general selling point in a broad sense, but a product's distinctive or outstanding advantages, which can be the product's quality, material, functional characteristics or service guarantee. In a word, let the buyer realize that the product has the irreplaceable advantages of other similar products.

類似的對比圖是展示賣點的好方法。找到合適的賣點可以留住買家，展示產(chǎn)品的核心競爭力。愛采購主圖片的尺寸有什么要求?以上是詳細的介紹。

A similar comparison chart is a good way to show the selling points. Finding the right selling point can keep the buyer and show the core competitiveness of the product. What are the requirements for the size of the main picture? The above is a detailed introduction.

以上是濟南愛采購代運營公司小編為大家介紹的相關(guān)內(nèi)容，想要了解更多內(nèi)容，歡迎訪問網(wǎng)站：http://www.aimichina.com

The above is the related content of Jinan Baidu love purchasing agent company. If you want to know more, please visit the website: http://www.aimichina.com