It is not difficult to see from the definition of Baidu love purchasing that this promotion mode mainly benefits from two groups, one is enterprises, the other is purchasing users. So for these two groups, what kind of value does Baidu love purchasing reflect? First of all, for enterprises, baidu AIPO can accurately match the user groups, and this kind of customized experience of vertical segmentation can help enterprises achieve accurate audience diversion.

內(nèi)容的服務(wù)前置可以讓用戶短時間內(nèi)清晰、高 能的獲取企業(yè)相關(guān)信息，提升用戶體驗與流量轉(zhuǎn)化率；對于采購用戶來說，官方平臺可信度更高，交易安 全有保障，此外買賣雙方的信息直達(dá)更加 快捷、簡便，更好更快的促成 交易，清晰明了的信息呈現(xiàn)，內(nèi)容與服務(wù)的匯聚和梳理更加簡易方便，用戶體驗更佳！

The service front of brand content can make users obtain enterprise related information clearly and energetically in a short time, and improve user experience and traffic conversion rate; For purchasing users, Baidu's official platform has higher credibility and guaranteed transaction security. In addition, the direct information between buyers and sellers is faster and easier to facilitate transactions, with clear information presentation, easier and more convenient gathering and carding of content and services, and better user experience!

作為一種一改常態(tài)的推廣模式，愛采購與傳統(tǒng)的網(wǎng)絡(luò)推廣模式存在很大的區(qū)別，可以說是簡單粗暴地讓交易雙方以 方式產(chǎn)生聯(lián)系，因此它的優(yōu)勢也不言而喻了。在投放渠道上，一站式平臺投放與管理，滿足企業(yè)對數(shù)據(jù)監(jiān)控和效果追蹤的需求，并且統(tǒng)一化信息展現(xiàn)，高能簡單；在展現(xiàn)形式上，24小時展現(xiàn)，并且具備穩(wěn)定靠前的排名。

As a normal promotion mode, there is a big difference between Baidu love purchase and the traditional network promotion mode. It can be said that it simply and rudely makes the two sides of the transaction contact in a way, so its advantages are self-evident. In the delivery channel, the one-stop platform delivery and management can meet the needs of enterprises for data monitoring and effect tracking, and the unified information display is high-energy and simple; In the form of presentation, 24-hour presentation, and has a stable top ranking.

以采購?fù)茝V方式接入的客戶，在滿足體驗相關(guān)性的條件下，在搜索結(jié)果頁位置擁有優(yōu)先展現(xiàn)權(quán)；在投放效果上，企業(yè)在商品中 心完成數(shù)據(jù)對接后，業(yè)務(wù)端實現(xiàn)高能投放，智能化解決客戶，流量充分觸達(dá)、商品充分競價、管理簡單高能的訴求。

Customers who are connected by purchasing promotion have the priority to display in the search results page under the condition of meeting the experience relevance; In terms of delivery effect, after the completion of data docking in Baidu Commodity Center, the business end realizes high-energy delivery, intelligently solves the demands of customers, full access of traffic, full bidding of goods, and simple and high-energy management.