1.線上線下齊發(fā)力深入了解中小企業(yè)營銷需求然而在2020年新冠疫情的影響下，大量中小企業(yè)面臨著極大的生存壓力。愛采購及時響應(yīng)國家政策，線上線下齊發(fā)力，幫助中小企業(yè)度過難關(guān)。2020年愛采購舉辦了245場線下會議，走過了70多個城市，與更多產(chǎn)業(yè)帶工廠進(jìn)行深入交流，了解了下沉市場的真正需求。

1., online and offline efforts to understand the marketing needs of SMEs, however, under the influence of COVID-19 in 2020, a large number of small and medium-sized enterprises are facing great pressure to survive. Baidu love purchasing responds to national policies in a timely manner, and makes concerted efforts online and offline to help small and medium-sized enterprises tide over difficulties. In 2020, Baidu aigou held 245 offline meetings, traveled through more than 70 cities in China, conducted in-depth exchanges with more industrial belt factories, and understood the real demand of the sinking market.

2.在與大量中小企業(yè)的交流中，愛采購了解到當(dāng)下中小企業(yè)在互聯(lián)網(wǎng)產(chǎn)品推廣中仍然遇到不少困難，許多中小企業(yè)主都表示：“建設(shè)太難了，如何才能提高展現(xiàn)量、交易量及展現(xiàn)排名呢？商家權(quán)益如何提升？”針對中小企業(yè)的營銷困境，愛采購提出了全新解決方案——實力供應(yīng)商，旨在升級定制化采購業(yè)務(wù)，滿足商家多元化服務(wù)需求。

2. In the communication with a large number of small and medium-sized enterprises, Baidu aigou learned that at present, small and medium-sized enterprises still encounter many difficulties in Internet product promotion. Many small and medium-sized enterprise owners said: "brand construction is too difficult. How can we improve the display volume, transaction volume and display ranking? How can we improve the rights and interests of merchants?" in view of the marketing difficulties of small and medium-sized enterprises, Baidu love purchasing has put forward a new solution - strength supplier, which aims to upgrade the customized procurement business and meet the diversified service needs of merchants.

3.多元化營銷成新趨勢全面升級實力供應(yīng)商定制化采購業(yè)務(wù)需求隨著平臺發(fā)展，買家與賣家之間的互動更加明顯。為了更好地滿足愛采購會員商家的多元化營銷服務(wù)需求，并提供更多可以結(jié)合自身需求的細(xì)分場景服務(wù)，愛采購于2020年12月宣布將『實地商家』會員全面升級為『實力供應(yīng)商』，并在認(rèn)證標(biāo)簽及相關(guān)權(quán)益上進(jìn)行了全面細(xì)分升級，細(xì)分為”實力檔口、實力工廠、實力店”三種模式等。

3. Diversified marketing has become a new trend, comprehensive upgrading of strength, customized procurement business needs of suppliers, and the interaction between buyers and sellers is more obvious with the development of the platform. In order to better meet the diversified marketing service needs of Baidu love purchasing member businesses and provide more segmentation scenario services that can be combined with their own needs, baidu love purchasing announced in December 2020 that it would comprehensively upgrade the members of "field merchants" to "strength suppliers", and comprehensively subdivided and upgraded the certification labels and related rights and interests into "strength stalls Three modes of "strength factory and strength brand store", etc.

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