1.線上線下齊發(fā)力深入了解中小企業(yè)營(yíng)銷(xiāo)需求然而在2020年新冠疫情的影響下，大量中小企業(yè)面臨著極大的生存壓力。愛(ài)采購(gòu)及時(shí)響應(yīng)國(guó)家政策，線上線下齊發(fā)力，幫助中小企業(yè)度過(guò)難關(guān)。2020年愛(ài)采購(gòu)舉辦了245場(chǎng)線下會(huì)議，走過(guò)了70多個(gè)城市，與更多產(chǎn)業(yè)帶工廠進(jìn)行深入交流，了解了下沉市場(chǎng)的真正需求。

1., online and offline efforts to understand the marketing needs of SMEs, however, under the influence of COVID-19 in 2020, a large number of small and medium-sized enterprises are facing great pressure to survive. Baidu love purchasing responds to national policies in a timely manner, and makes concerted efforts online and offline to help small and medium-sized enterprises tide over difficulties. In 2020, Baidu aigou held 245 offline meetings, traveled through more than 70 cities in China, conducted in-depth exchanges with more industrial belt factories, and understood the real demand of the sinking market.

2.在與大量中小企業(yè)的交流中，愛(ài)采購(gòu)了解到當(dāng)下中小企業(yè)在互聯(lián)網(wǎng)產(chǎn)品推廣中仍然遇到不少困難，許多中小企業(yè)主都表示：“建設(shè)太難了，如何才能提高展現(xiàn)量、交易量及展現(xiàn)排名呢？商家權(quán)益如何提升？”針對(duì)中小企業(yè)的營(yíng)銷(xiāo)困境，愛(ài)采購(gòu)提出了全新解決方案——實(shí)力供應(yīng)商，旨在升級(jí)定制化采購(gòu)業(yè)務(wù)，滿(mǎn)足商家多元化服務(wù)需求。

2. In the communication with a large number of small and medium-sized enterprises, Baidu aigou learned that at present, small and medium-sized enterprises still encounter many difficulties in Internet product promotion. Many small and medium-sized enterprise owners said: "brand construction is too difficult. How can we improve the display volume, transaction volume and display ranking? How can we improve the rights and interests of merchants?" in view of the marketing difficulties of small and medium-sized enterprises, Baidu love purchasing has put forward a new solution - strength supplier, which aims to upgrade the customized procurement business and meet the diversified service needs of merchants.

3.多元化營(yíng)銷(xiāo)成新趨勢(shì)全面升級(jí)實(shí)力供應(yīng)商定制化采購(gòu)業(yè)務(wù)需求隨著平臺(tái)發(fā)展，買(mǎi)家與賣(mài)家之間的互動(dòng)更加明顯。為了更好地滿(mǎn)足愛(ài)采購(gòu)會(huì)員商家的多元化營(yíng)銷(xiāo)服務(wù)需求，并提供更多可以結(jié)合自身需求的細(xì)分場(chǎng)景服務(wù)，愛(ài)采購(gòu)于2020年12月宣布將『實(shí)地商家』會(huì)員全面升級(jí)為『實(shí)力供應(yīng)商』，并在認(rèn)證標(biāo)簽及相關(guān)權(quán)益上進(jìn)行了全面細(xì)分升級(jí)，細(xì)分為”實(shí)力檔口、實(shí)力工廠、實(shí)力店”三種模式等。

3. Diversified marketing has become a new trend, comprehensive upgrading of strength, customized procurement business needs of suppliers, and the interaction between buyers and sellers is more obvious with the development of the platform. In order to better meet the diversified marketing service needs of Baidu love purchasing member businesses and provide more segmentation scenario services that can be combined with their own needs, baidu love purchasing announced in December 2020 that it would comprehensively upgrade the members of "field merchants" to "strength suppliers", and comprehensively subdivided and upgraded the certification labels and related rights and interests into "strength stalls Three modes of "strength factory and strength brand store", etc.

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