After Baidu's adjustment since 2019, baidu love purchasing has slowly guided the traffic of Baidu love purchasing platform. When customers search for a product on Baidu, the search results of Baidu love purchasing will be displayed in the search results. And in Baidu search results navigation bar also joined the "purchase" category navigation. Then click in to view more related products.

可見對(duì)于自身B2B平臺(tái)發(fā)展的注重程度。當(dāng)下有一些較積極的廠商商家已經(jīng)入駐了愛采購(gòu)平臺(tái)，在用戶搜索時(shí)就能被優(yōu)先展現(xiàn)出來，帶來了不少流量。有一些廠商商家看到后一直在猶豫是否入駐， 很多人都在咨詢愛采購(gòu)是一個(gè)什么樣的平臺(tái)?愛采購(gòu)能給企業(yè)和用戶帶來什么好處?

It can be seen that Baidu pays attention to the development of its own B2B platform. At present, some more active manufacturers and businesses have settled in Baidu love procurement platform, which can be displayed first when users search, bringing a lot of traffic. Some manufacturers and businesses have been hesitant to settle down after seeing it. Many people are asking what kind of platform Baidu love purchasing is? What benefits can baidu love purchasing bring to enterprises and users?

愛采購(gòu)是旗下的B2B垂直搜索引擎，旨在幫助用戶直達(dá)商品信息和商家，為買家提供了搜索商品、搜索廠家、全站詢價(jià)、指定商家詢價(jià)、查看報(bào)價(jià)等功能，多方位服務(wù)買家;同時(shí)為賣家提供了豐富的匹配詢價(jià)單信息，幫助賣家快速達(dá)成雙方交易。

Baidu love purchasing is a B2B vertical search engine under Baidu, which aims to help users directly access commodity information and merchants. It provides buyers with functions such as searching commodities, searching manufacturers, whole station inquiry, inquiry from designated merchants, viewing quotation and so on, and serves buyers in multiple directions; At the same time, it provides the seller with rich matching inquiry sheet information to help the seller quickly reach a bilateral transaction.

一、愛采購(gòu)的價(jià)值?

1、 What is the value of Baidu love purchasing?

1、對(duì)用戶

1. For users

豐富了自然搜索用戶體驗(yàn)，垂直領(lǐng)域內(nèi)容、服務(wù)的匯聚和梳理，滿足和激發(fā)消費(fèi)決策的便捷達(dá)成。

It enriches the user experience of natural search, gathers and combs the content and services in the vertical field, and meets and stimulates the convenient achievement of consumption decisions.

2、對(duì)企業(yè)

2. For enterprises

自然搜索結(jié)果中，用戶體驗(yàn)中的和內(nèi)容/服務(wù)前置，準(zhǔn)確觸達(dá)用戶意圖，強(qiáng)匹配 細(xì)分垂類定制體驗(yàn)，準(zhǔn)受眾導(dǎo)流。

In the natural search results, the brand and content / service in the user experience are in front, which can accurately touch the user's intention, strongly match the customized experience of vertical categories, and guide the quasi audience.

二、愛采購(gòu)產(chǎn)品推廣優(yōu)勢(shì)?

2、 Baidu love purchasing product promotion advantages?

1、在滿足相關(guān)性的前提下，允許通過出價(jià)表達(dá)來影響商品排序;

1. On the premise of satisfying the relevance, it is allowed to affect the commodity ranking through bidding expression;

2、投放流程簡(jiǎn)單效率高，不用進(jìn)行創(chuàng)意配置。

2. The delivery process is simple and efficient without creative configuration.

3、基于商品屬性智能觸發(fā)，幫助囊括更多長(zhǎng)尾流量的同時(shí)，實(shí)現(xiàn)用戶快速和商品的匹配;

3. Intelligent triggering based on commodity attributes can help users quickly match commodities while covering more long tail traffic;

4、相關(guān)流量下，卡片(以多資源方聚合的方式)穩(wěn)定展現(xiàn);

4. Under relevant traffic, cards (in the form of multi resource aggregation) are displayed stably;

5、一站式平臺(tái)投放和管理，滿足廣告主對(duì)數(shù)據(jù)監(jiān)控和效果追蹤的需求，補(bǔ)充進(jìn)行自然流量上的增量挖掘;

5. Launch and management of one-stop platform to meet the needs of advertisers for data monitoring and effect tracking, and supplement the incremental mining of natural traffic;