At present, baidu love purchasing is a more appropriate channel for Baidu's platform traffic. Many businesses will choose to open more than two or even more than ten stores for product promotion at the same time. There are also many business owners who have such questions. If they open 3 or even 10 love purchasing stores under the same qualification, the same is true for the goods sold. Will it cause internal competition? Today, Xiaobian will explain it in detail for you.

同一資質(zhì)開(kāi)通多個(gè)愛(ài)采購(gòu)店鋪會(huì)不會(huì)造成內(nèi)部競(jìng)爭(zhēng)？，可以明確的告訴各位，會(huì)！但我們需要先明確一個(gè)概念，文明不斷增長(zhǎng)和擴(kuò)張，但宇宙中的物質(zhì)總量保持不變。沒(méi)錯(cuò)，這句話來(lái)自于大名鼎鼎的《三體》，我覺(jué)得將這段話套用在當(dāng)互聯(lián)網(wǎng)賽道上，再合適不過(guò)了。當(dāng)然放到系產(chǎn)品下及愛(ài)采購(gòu)多店鋪的邏輯也同樣適用。

Will opening multiple Baidu love purchasing stores with the same qualification cause internal competition? First of all, I can clearly tell you that I will! But we need to clarify a concept first. Civilization continues to grow and expand, but the total amount of matter in the universe remains unchanged. Yes, this sentence comes from the famous "three bodies". I think it is most appropriate to apply this sentence to the Internet track. Of course, the logic of Baidu products and love purchasing multiple stores also applies.

市場(chǎng)需求與流量是存量市場(chǎng)，這一項(xiàng)是本就保持如此，或許會(huì)受流量或者市場(chǎng)需求的波動(dòng)影響，但總的來(lái)說(shuō)，一年就那么多流量。至于誰(shuí)得到的多，誰(shuí)得到的少，那就要看推“擴(kuò)張”的地排大，誰(shuí)的影響力大，因此，《三體》中的這句話套用在愛(ài)采購(gòu)上也可以這么說(shuō)：店鋪在不斷增長(zhǎng)和擴(kuò)張，但市場(chǎng)需求及流量總量不變。

Market demand and flow are the stock market, which has been maintained. It may be affected by the fluctuation of Baidu flow or market demand, but generally speaking, there are so many flows in a year. As for who gets more and who gets less, it depends on who has the greatest influence in pushing "expansion". Therefore, this sentence in "three body" can also be applied to love procurement: shops are growing and expanding, but the total market demand and flow remain the same.

那么有人會(huì)說(shuō)了，這些都是理論知識(shí)，那有沒(méi)有成熟的案例做支撐呢？其實(shí)，我們換一種思路就可以解答這個(gè)問(wèn)題，因?yàn)閻?ài)采購(gòu)本質(zhì)上是屬于B2B平臺(tái)，亦或者是B2B的搜索引擎。那么我們通過(guò)別的流量渠道去想一下：有多少人會(huì)開(kāi)通多個(gè)淘寶店鋪？或者說(shuō)有多個(gè)淘寶店鋪的人有多少？在PC時(shí)代，有多少企業(yè)主名下，會(huì)有多個(gè)網(wǎng)站？又有多少公司會(huì)開(kāi)通多個(gè)競(jìng)價(jià)賬戶(hù)？可以很負(fù)責(zé)任的告訴大家，這部份人，有很多。只是你不知道罷了。

Then someone will say that these are theoretical knowledge. Is there a mature case to support it? In fact, we can answer this question by changing our thinking, because love purchasing essentially belongs to B2B platform or B2B search engine. So let's think through other traffic channels: how many people will open multiple Taobao stores? Or how many people have multiple Taobao stores? In the PC era, how many business owners will have multiple websites under their names? How many companies will open multiple Baidu bidding accounts? Can be very responsible to tell you that there are many of these people. You just don't know.

那么，同一資質(zhì)下開(kāi)通多個(gè)店鋪影響有多大，又有那些優(yōu)劣勢(shì)呢？先說(shuō)劣勢(shì)：可能會(huì)造成某一個(gè)店鋪流量下降的情況，但是通過(guò)良好的運(yùn)營(yíng)，完全能解決這個(gè)問(wèn)題。

So, what are the impacts of opening multiple stores under the same qualification, and what are the advantages and disadvantages? Let's start with the disadvantages: it may lead to a decline in the traffic of a certain store, but this problem can be completely solved through good operation.

同一資質(zhì)開(kāi)通多個(gè)愛(ài)采購(gòu)店鋪會(huì)不會(huì)造成內(nèi)部競(jìng)爭(zhēng)

Will opening multiple Baidu love purchasing stores with the same qualification cause internal competition

優(yōu)勢(shì)就更加明顯了，哪怕你做的再好，愛(ài)采購(gòu)不會(huì)讓搜索一款產(chǎn)品造成同一個(gè)店鋪有霸屏的效果，但是通過(guò)多店鋪的形式，就會(huì)有可能。二、就算某一個(gè)店鋪的流量下降，但是對(duì)于多店鋪的總流量來(lái)說(shuō)，可以忽略不計(jì)，況且增加一個(gè)店鋪對(duì)企業(yè)主來(lái)說(shuō)并不會(huì)增加太多成本。三、如果真是考慮到競(jìng)爭(zhēng)，那更應(yīng)該考慮另外一種情況，那就是內(nèi)部競(jìng)爭(zhēng)總好過(guò)外部競(jìng)爭(zhēng)。當(dāng)你公司下只有一個(gè)店鋪，而對(duì)手卻有好幾個(gè)，你怎么能競(jìng)爭(zhēng)過(guò)人家呢？

The advantage is even more obvious. Even if you do well, baidu love purchasing will not let the search for a product cause the effect of dominating the screen in the same store, but it will be possible in the form of multiple stores. 2、 Even if the traffic of a store decreases, the total traffic of multiple stores can be ignored. Moreover, adding a store will not increase the cost for business owners. 3、 If we really consider competition, we should consider another situation, that is, internal competition is always better than external competition. When there is only one store in your company and there are several competitors, how can you compete with others?