At present, baidu love purchasing is a more appropriate channel for Baidu's platform traffic. Many businesses will choose to open more than two or even more than ten stores for product promotion at the same time. There are also many business owners who have such questions. If they open 3 or even 10 love purchasing stores under the same qualification, the same is true for the goods sold. Will it cause internal competition? Today, Xiaobian will explain it in detail for you.

同一資質(zhì)開通多個愛采購店鋪會不會造成內(nèi)部競爭？，可以明確的告訴各位，會！但我們需要先明確一個概念，文明不斷增長和擴(kuò)張，但宇宙中的物質(zhì)總量保持不變。沒錯，這句話來自于大名鼎鼎的《三體》，我覺得將這段話套用在當(dāng)互聯(lián)網(wǎng)賽道上，再合適不過了。當(dāng)然放到系產(chǎn)品下及愛采購多店鋪的邏輯也同樣適用。

Will opening multiple Baidu love purchasing stores with the same qualification cause internal competition? First of all, I can clearly tell you that I will! But we need to clarify a concept first. Civilization continues to grow and expand, but the total amount of matter in the universe remains unchanged. Yes, this sentence comes from the famous "three bodies". I think it is most appropriate to apply this sentence to the Internet track. Of course, the logic of Baidu products and love purchasing multiple stores also applies.

市場需求與流量是存量市場，這一項(xiàng)是本就保持如此，或許會受流量或者市場需求的波動影響，但總的來說，一年就那么多流量。至于誰得到的多，誰得到的少，那就要看推“擴(kuò)張”的地排大，誰的影響力大，因此，《三體》中的這句話套用在愛采購上也可以這么說：店鋪在不斷增長和擴(kuò)張，但市場需求及流量總量不變。

Market demand and flow are the stock market, which has been maintained. It may be affected by the fluctuation of Baidu flow or market demand, but generally speaking, there are so many flows in a year. As for who gets more and who gets less, it depends on who has the greatest influence in pushing "expansion". Therefore, this sentence in "three body" can also be applied to love procurement: shops are growing and expanding, but the total market demand and flow remain the same.

那么有人會說了，這些都是理論知識，那有沒有成熟的案例做支撐呢？其實(shí)，我們換一種思路就可以解答這個問題，因?yàn)閻鄄少彵举|(zhì)上是屬于B2B平臺，亦或者是B2B的搜索引擎。那么我們通過別的流量渠道去想一下：有多少人會開通多個淘寶店鋪？或者說有多個淘寶店鋪的人有多少？在PC時代，有多少企業(yè)主名下，會有多個網(wǎng)站？又有多少公司會開通多個競價賬戶？可以很負(fù)責(zé)任的告訴大家，這部份人，有很多。只是你不知道罷了。

Then someone will say that these are theoretical knowledge. Is there a mature case to support it? In fact, we can answer this question by changing our thinking, because love purchasing essentially belongs to B2B platform or B2B search engine. So let's think through other traffic channels: how many people will open multiple Taobao stores? Or how many people have multiple Taobao stores? In the PC era, how many business owners will have multiple websites under their names? How many companies will open multiple Baidu bidding accounts? Can be very responsible to tell you that there are many of these people. You just don't know.

那么，同一資質(zhì)下開通多個店鋪影響有多大，又有那些優(yōu)劣勢呢？先說劣勢：可能會造成某一個店鋪流量下降的情況，但是通過良好的運(yùn)營，完全能解決這個問題。

So, what are the impacts of opening multiple stores under the same qualification, and what are the advantages and disadvantages? Let's start with the disadvantages: it may lead to a decline in the traffic of a certain store, but this problem can be completely solved through good operation.

同一資質(zhì)開通多個愛采購店鋪會不會造成內(nèi)部競爭

Will opening multiple Baidu love purchasing stores with the same qualification cause internal competition

優(yōu)勢就更加明顯了，哪怕你做的再好，愛采購不會讓搜索一款產(chǎn)品造成同一個店鋪有霸屏的效果，但是通過多店鋪的形式，就會有可能。二、就算某一個店鋪的流量下降，但是對于多店鋪的總流量來說，可以忽略不計(jì)，況且增加一個店鋪對企業(yè)主來說并不會增加太多成本。三、如果真是考慮到競爭，那更應(yīng)該考慮另外一種情況，那就是內(nèi)部競爭總好過外部競爭。當(dāng)你公司下只有一個店鋪，而對手卻有好幾個，你怎么能競爭過人家呢？

The advantage is even more obvious. Even if you do well, baidu love purchasing will not let the search for a product cause the effect of dominating the screen in the same store, but it will be possible in the form of multiple stores. 2、 Even if the traffic of a store decreases, the total traffic of multiple stores can be ignored. Moreover, adding a store will not increase the cost for business owners. 3、 If we really consider competition, we should consider another situation, that is, internal competition is always better than external competition. When there is only one store in your company and there are several competitors, how can you compete with others?