愛采購店鋪沒有曝光的直接原因
來源:http://www.aimichina.com 發(fā)布時間:2023-01-30 19:01:06 瀏覽次數(shù):次
1、愛采購店鋪沒有曝光量。這里先說一下,日均曝光量低于300,基本等同于愛采購店鋪沒有曝光。造成這種結果的直接原因分為三類,一:店鋪問題;二:產品問題;三:行業(yè)問題。如果再細分的話,又包括:店鋪沒有做真實性認證、店鋪有違規(guī)行為被降權、店鋪沒有開通在線交易、商品類目選擇不正確、店鋪商品數(shù)量少、產品標題設置不規(guī)范、產品主圖差或者少、詳情制作不符合愛采購規(guī)則、沒有開通視頻營銷、沒有提交問答等。
1. Love shop has no exposure. Let me first say that the average daily exposure is less than 300, which is basically equivalent to the lack of exposure in the love shop. The direct reasons for this result can be divided into three categories: first, the problem of stores; 2: Product problems; 3: Industry issues. If it is subdivided, it also includes: the store has not done authenticity authentication, the store has been demoted due to violations, the store has not opened online transactions, the selection of commodity categories is incorrect, the number of goods in the store is small, the product title setting is not standardized, the main picture of the product is poor or small, the details preparation does not comply with the love purchase rules, the video marketing is not opened, and the professional question and answer is not submitted.
知道了一些大致的問題,我們就可以對癥下藥解決問題。1、店鋪提交真實性認證;2、查找店鋪違規(guī)行為,如果是“重復鋪貨”導致店鋪扣分,可以下架判定為重復的商品,只保留一個,這樣店鋪扣分就會消失;3、店鋪開通在線交易功能;4、商品類目一定要選擇合適的,并且保持店鋪商品有20個以上,按照愛采購的規(guī)則,設置產品標題、圖片以及詳情頁,讓每個商品的星級達到4星及以上。5、服務行業(yè)在愛采購平臺的曝光量相對較少,這種情況建議是多上品,核心大詞設置完之后,再添加一些區(qū)域關鍵詞(說實話,服務行業(yè)做愛采購很苦逼,非常不穩(wěn)定)。
Knowing some general problems, we can solve them according to the situation. 1. The store submits authenticity authentication; 2. Find out the illegal behavior of the store. If it is the "repeated distribution" that causes the store to deduct points, you can remove the goods from the shelf and judge them as duplicate, and only keep one, so that the store deduction will disappear; 3. The store opens online transaction function; 4. You must select the right category of goods and keep more than 20 items in the store. According to the rules of love purchase, set the product title, picture and detail page to make the star rating of each product reach 4 stars or above. 5. The service industry has relatively little exposure on the love procurement platform. In this case, it is recommended to use more high-quality products. After setting the key words, add some regional keywords (to be honest, love procurement in the service industry is very hard and unstable).

2、愛采購店鋪有曝光量,但是沒有點擊量。這里先說一下,日均曝光量低于3,基本等同于愛采購店鋪沒有點擊量。造成這種結果的直接原因基本是產品,比如說:產品排名不夠靠前、產品主圖沒有吸引力、產品標價與實際價格相差過大等。
2. The love shop has exposure, but no hits. First of all, the average daily exposure is less than 3, which is basically equivalent to the lack of clicks in the Love Shop. The direct reason for this result is basically the product, for example, the product ranking is not high enough, the main picture of the product is not attractive, and the difference between the price of the product and the actual price is too large.
可以通過這些方式改進店鋪:1、從買家的角度思考產品主圖應該怎么做,吸引用戶點擊;2、合理設置產品標題;3、產品星級盡可能做到5星;4、產品的標價可以參考同行,和同行不要相差太多;5、產品開通在線交易;6、店鋪開通實力工廠或實力檔口。
We can improve the store in these ways: 1. From the perspective of the buyer, we should think about how to do the main picture of the product to attract users to click; 2. Set the product title reasonably; 3. The star rating of the product shall be 5 stars as far as possible; 4. The list price of the product can refer to the peers, and should not differ too much from the peers; 5. Online transaction of products; 6. The store opens a strength factory or strength file.