如今相信很多商家朋友對(duì)網(wǎng)絡(luò)推廣，網(wǎng)絡(luò)營(yíng)銷，不再陌生，今天跟大家分享一下濟(jì)南愛采購(gòu)店鋪的深度運(yùn)營(yíng)方法。萬(wàn)變不離其宗，不管什么平臺(tái)產(chǎn)品，我們都只需從這三個(gè)方面（2W1H）展開即可。

Today, I believe that many business friends are no longer unfamiliar with online promotion and marketing. Today, I would like to share with you the in-depth operation methods of Baidu Ai Shopping Store in Jinan. No matter what platform product, we only need to start from these three aspects (2W1H).

一W：what，愛采購(gòu)是什么？

W: What is love of purchasing?

愛采購(gòu)是旗下的B2B電商平臺(tái)，旨在幫助用戶一站直達(dá)全網(wǎng)商品信息，觸達(dá)海量?jī)?yōu)質(zhì)商家，通過安全便捷的交易能力全網(wǎng)采購(gòu)。商家可通過愛采購(gòu)與搜索無(wú)縫對(duì)接，滿足用戶對(duì)于采購(gòu)信息檢索訴求，獲取精準(zhǔn)買家，獲得更多商機(jī)與訂單。愛采購(gòu)?fù)ㄟ^AI等手段幫助中小企業(yè)全力解決采購(gòu)批發(fā)渠道及貨源問題。

Aigou is a B2B e-commerce platform owned by Baidu, which aims to help users reach a large number of high-quality merchants through one-stop direct access to online product information, and purchase online through safe and convenient trading capabilities. Merchants can seamlessly connect with Baidu Search through Love Purchase to meet users' demands for purchasing information retrieval, obtain accurate buyers, and obtain more business opportunities and orders. Love procurement helps small and medium-sized enterprises to fully solve the procurement and wholesale channels and supply issues through AI and other means.

二W：why，為什么？

2W: Why, why?

我們?yōu)槭裁醋鰫鄄少?gòu)，我們想通過愛采購(gòu)實(shí)現(xiàn)什么目的呢？通過步我們認(rèn)清了愛采購(gòu)是B2B電商平臺(tái)，我們的業(yè)務(wù)是屬于B2B（企業(yè)對(duì)企業(yè)）么，愛采購(gòu)是依附于搜索流量，是適合線上引流，線下成交為主。在平臺(tái)搭建屬于商家的企業(yè)店鋪，幫助企業(yè)獲客引流和宣傳。

Why do we make love purchasing? What purpose do we want to achieve through love purchasing? Through the first step, we realized that Aigou is a B2B e-commerce platform, and does our business belong to B2B (business to business)? Aigou is dependent on Baidu search traffic, suitable for online drainage, and mainly for offline transactions. Build enterprise stores belonging to merchants on the Baidu platform to help enterprises attract customers and promote their brands.

三H：how，怎么做？

Three H: now, how to do it?

這個(gè)問題是重中之重，通過前面2個(gè)問題，我們清晰了愛采購(gòu)是什么，以及為什么做愛采購(gòu)，搞清楚底層邏輯和為什么行動(dòng)是至關(guān)重要的。那么愛采購(gòu)的底層邏輯是什么呢？我們從店鋪后臺(tái)里面的運(yùn)營(yíng)助手和店鋪診斷就清楚了。愛采購(gòu)店鋪的店鋪星級(jí)和評(píng)分主要有五個(gè)能力組成的（統(tǒng)籌5力系統(tǒng)），分別是：

This question is the top priority. Through the previous two questions, we have clarified what love procurement is and why it is important to make love procurement clear. Understanding the underlying logic and why action is crucial. So what is the underlying logic of love procurement? We can see clearly from the operation assistant and store diagnosis inside the store backstage. The store star rating and rating of Love Sourcing stores are mainly composed of five abilities (the overall 5-force system), which are:

1、商品能力

1. Commodity Capacity

主要看三方面（3星及以上商品占比；4星及以上商品占比；主推商品主圖視頻占比）

Mainly look at three aspects (the proportion of products with 3 stars and above; the proportion of products with 4 stars and above; and the proportion of main image videos of main products)

2、服務(wù)能力

2. Service capability

由6部分組成，主要由接待咨詢響應(yīng)速度和交易滿意度決定

Consisting of 6 parts, mainly determined by the response speed of reception consultation and transaction satisfaction

3、運(yùn)營(yíng)能力

3. Operational capacity

由四部分組成，主要是內(nèi)容運(yùn)營(yíng)和店齡，其中內(nèi)容運(yùn)營(yíng)占70%

It consists of four parts, mainly content operation and store age, with content operation accounting for 70%

4、商家能力

4. Merchant capabilities

由四部分組成：真實(shí)性認(rèn)證20%，深度認(rèn)證30%（需開通實(shí)力商家），交易功能20%，特色服務(wù)保障30%

It consists of four parts: authenticity authentication 20%, in-depth authentication 30% (requires the opening of powerful merchants), transaction function 20%, and feature service guarantee 30%

5、交易能力

5. Trading capacity

主要由交易訂單數(shù)和銷售額決定交易勛章等級(jí)。

The trading medal level is mainly determined by the number of trading orders and sales volume.

大家看到這里，有何感想呢，現(xiàn)在清楚高星級(jí)同行的店鋪是怎么做了吧，您可以深入的研究這方面的內(nèi)容，當(dāng)然有什么問題都可以來我們網(wǎng)站http://www.aimichina.com咨詢！

What do you think when you see this? Now it's clear how the stores of high-star peers do it. You can deeply study this aspect of content, and of course, if you have any questions, you can come to our website http://www.aimichina.com consulting service